--- title: "Band-Aid: search popularity worldwide" description: "Band-Aid makes first aid products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/band-aid" publisher: "Brandwave" --- # Band-Aid: search popularity worldwide Band-Aid makes first aid products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Band-Aid - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among antiseptic spray brands**: 28.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Antiseptic spray brands | 2 | 28.6% | 368K | | Plaster and first aid brands | 2 | 31.5% | 368K | - [Antiseptic spray brands](/demand/global-en/categories/antiseptic-spray-brands) - [Plaster and first aid brands](/demand/global-en/categories/first-aid-brands) ## How has branded search demand for Band-Aid changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Band-Aid worldwide fell from 450K to 368K. - Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among antiseptic spray brands worldwide decreased from 32.9% to 28.6%. - Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among antiseptic spray brands worldwide peaked at 37.4% in December 2025 and was lowest at 28.6% in June 2026. - Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide decreased from 36% to 31.5%. - Across the 12 months ending September 2026, Band-Aid’s estimated Share of Search among plaster and first aid brands worldwide peaked at 41.3% in December 2025 and was lowest at 31.5% in June 2026. ## How did search popularity change for antiseptic spray brands worldwide in September 2026? - In September 2026, Betadine gained estimated Share of Search among antiseptic spray brands worldwide, from 49.2% to 52.3%. - In September 2026, Dettol gained estimated Share of Search among antiseptic spray brands worldwide, from 18% to 19.1%. - In September 2026, Band-Aid lost estimated Share of Search among antiseptic spray brands worldwide, from 32.9% to 28.6%. ## How did search popularity change for plaster and first aid brands worldwide in September 2026? - In September 2026, Betadine gained estimated Share of Search among plaster and first aid brands worldwide, from 53.5% to 57.6%. - In September 2026, Band-Aid lost estimated Share of Search among plaster and first aid brands worldwide, from 35.8% to 31.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Antiseptic spray brands | 450K | 32.9% | 2 | | Nov 2025 | Antiseptic spray brands | 450K | 32.9% | 2 | | Dec 2025 | Antiseptic spray brands | 550K | 37.4% | 2 | | Jan 2026 | Antiseptic spray brands | 450K | 32.9% | 2 | | Feb 2026 | Antiseptic spray brands | 368K | 32.9% | 2 | | Mar 2026 | Antiseptic spray brands | 450K | 32.9% | 2 | | Apr 2026 | Antiseptic spray brands | 450K | 32.9% | 2 | | May 2026 | Antiseptic spray brands | 450K | 32.9% | 2 | | Jun 2026 | Antiseptic spray brands | 368K | 28.6% | 2 | | Jul 2026 | Antiseptic spray brands | 368K | 28.6% | 2 | | Aug 2026 | Antiseptic spray brands | 450K | 32.9% | 2 | | Sep 2026 | Antiseptic spray brands | 368K | 28.6% | 2 | | Oct 2025 | Plaster and first aid brands | 450K | 36% | 2 | | Nov 2025 | Plaster and first aid brands | 450K | 36% | 2 | | Dec 2025 | Plaster and first aid brands | 550K | 41.3% | 2 | | Jan 2026 | Plaster and first aid brands | 450K | 36% | 2 | | Feb 2026 | Plaster and first aid brands | 368K | 35.6% | 2 | | Mar 2026 | Plaster and first aid brands | 450K | 36% | 2 | | Apr 2026 | Plaster and first aid brands | 450K | 36% | 2 | | May 2026 | Plaster and first aid brands | 450K | 36% | 2 | | Jun 2026 | Plaster and first aid brands | 368K | 31.5% | 2 | | Jul 2026 | Plaster and first aid brands | 368K | 31.5% | 2 | | Aug 2026 | Plaster and first aid brands | 450K | 35.8% | 2 | | Sep 2026 | Plaster and first aid brands | 368K | 31.5% | 2 | ## How is Band-Aid measured? Brandwave collects information about searches that people make online using Band-Aid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “band aid” ## Which antiseptic spray brands compete with Band-Aid? - [Betadine](/demand/global-en/brands/betadine): Head-to-head: /demand/global-en/compare/band-aid-vs-betadine - [Dettol](/demand/global-en/brands/dettol): Head-to-head: /demand/global-en/compare/band-aid-vs-dettol ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Band-Aid: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/band-aid This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/band-aid. 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