---
title: "Balto: search popularity and Share of Search worldwide"
description: "Balto is a real time call coaching platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/balto"
publisher: "Brandwave"
---

# Balto: search popularity and Share of Search worldwide

Balto is a real time call coaching platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Balto
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among contact centre analytics platforms**: 90.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Contact centre analytics platforms | 1 | 90.6% | 246K |

- [Contact centre analytics platforms](/demand/global-en/categories/contact-centre-analytics-platforms)

## How has branded search demand for Balto changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Balto worldwide fell from 301K to 246K.
- Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide decreased from 91.6% to 90.6%.
- Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 94.2% in December 2025 and was lowest at 86.5% in June 2026.

## How did search popularity change for contact centre analytics platforms worldwide in August 2026?

- In August 2026, Balto gained estimated Share of Search among contact centre analytics platforms worldwide, from 89.4% to 90.6%.
- In August 2026, Gong lost estimated Share of Search among contact centre analytics platforms worldwide, from 4% to 2.8%.
- In August 2026, Level AI rose from 3rd to 2nd among contact centre analytics platforms worldwide.
- In August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.
- Estimated monthly branded searches for CallMiner worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Contact centre analytics platforms | 301K | 91.6% | 1 |
| Nov 2025 | Contact centre analytics platforms | 301K | 91.7% | 1 |
| Dec 2025 | Contact centre analytics platforms | 368K | 94.2% | 1 |
| Jan 2026 | Contact centre analytics platforms | 301K | 91.8% | 1 |
| Feb 2026 | Contact centre analytics platforms | 246K | 90.3% | 1 |
| Mar 2026 | Contact centre analytics platforms | 246K | 87.9% | 1 |
| Apr 2026 | Contact centre analytics platforms | 246K | 88.1% | 1 |
| May 2026 | Contact centre analytics platforms | 246K | 88.9% | 1 |
| Jun 2026 | Contact centre analytics platforms | 201K | 86.5% | 1 |
| Jul 2026 | Contact centre analytics platforms | 246K | 89.4% | 1 |
| Aug 2026 | Contact centre analytics platforms | 246K | 90.6% | 1 |
| Sep 2026 | Contact centre analytics platforms | — | — | — |

## How is Balto measured?

Brandwave collects information about searches that people make online using Balto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “balto”

## Which contact centre analytics platforms compete with Balto?

- [Level AI](/demand/global-en/brands/level-ai): Head-to-head: /demand/global-en/compare/balto-vs-level-ai
- [Observe.AI](/demand/global-en/brands/observe-ai): Head-to-head: /demand/global-en/compare/balto-vs-observe-ai
- [Gong](/demand/global-en/brands/gong): Head-to-head: /demand/global-en/compare/balto-vs-gong
- [CallMiner](/demand/global-en/brands/callminer): Head-to-head: /demand/global-en/compare/balto-vs-callminer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Balto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/balto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/balto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.