--- title: "Baldwin: search popularity worldwide" description: "An American maker of door handles and locks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/baldwin-hardware" publisher: "Brandwave" --- # Baldwin: search popularity worldwide An American maker of door handles and locks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Baldwin - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among door handle brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Door handle brands | 6 | 2.1% | 6.6K | - [Door handle brands](/demand/global-en/categories/door-handle-brands) ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baldwin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Baldwin is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schlage | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Emtek | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Baldwin | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Kwikset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Yale | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Carlisle Brass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Croydex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Union | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Era | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gainsborough | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy?": 1. Schlage, 2. Emtek, 3. Baldwin - Asked ChatGPT "What are the best door handle brands?": 1. Schlage, 2. Emtek, 3. Baldwin, 4. Kwikset, 5. Yale - Asked ChatGPT "What's the best door handle brand for a home door?": 1. Schlage, 2. Kwikset, 3. Emtek, 4. Baldwin, 5. Yale - Searched Google, AI Overview "internal door handles": 1. Kwikset - Searched Google, AI Overview "front door handle": 1. Schlage, 2. Emtek Not named in any answer: Carlisle Brass, Croydex, Union, Era and Gainsborough. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Baldwin changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Baldwin worldwide fell from 8.1K to 6.6K. - Across the 12 months ending September 2026, Baldwin’s share of searches among door handle brands worldwide held steady, from 2.2% to 2.1%. ## How did search popularity change for door handle brands worldwide in September 2026? - In September 2026, Emtek overtook Kwikset to rank 3rd among door handle brands worldwide, with 10.4% of the searches. - In September 2026, Schlage lost share of searches among door handle brands worldwide, from 41.2% to 39.2%. - In September 2026, Era rose from 10th to 9th among door handle brands worldwide. - In September 2026, Gainsborough fell from 9th to 10th among door handle brands worldwide. - Estimated monthly branded searches for Union worldwide rose 22.6% over 12 measured months, from 1.1K to 1.4K in September 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Door handle brands | 8.1K | 2.2% | 6 | | Nov 2025 | Door handle brands | 6.6K | 2% | 7 | | Dec 2025 | Door handle brands | 5.4K | 1.6% | 7 | | Jan 2026 | Door handle brands | 8.1K | 2.2% | 5 | | Feb 2026 | Door handle brands | 8.1K | 2.4% | 5 | | Mar 2026 | Door handle brands | 8.1K | 2.1% | 5 | | Apr 2026 | Door handle brands | 8.1K | 2.2% | 5 | | May 2026 | Door handle brands | 8.1K | 2.2% | 5 | | Jun 2026 | Door handle brands | 8.1K | 2% | 5 | | Jul 2026 | Door handle brands | 6.6K | 1.8% | 6 | | Aug 2026 | Door handle brands | 6.6K | 1.8% | 6 | | Sep 2026 | Door handle brands | 6.6K | 2.1% | 6 | ## How are Baldwin’s branded searches counted? Brandwave collects information about searches that people make online using Baldwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “baldwin hardware” ## Which door handle brands compete with Baldwin? - [Schlage](/demand/global-en/brands/schlage) - [Yale](/demand/global-en/brands/yale) - [Emtek](/demand/global-en/brands/emtek): Head-to-head: /demand/global-en/compare/baldwin-hardware-vs-emtek - [Kwikset](/demand/global-en/brands/kwikset): Head-to-head: /demand/global-en/compare/baldwin-hardware-vs-kwikset - [Carlisle Brass](/demand/global-en/brands/carlisle-brass): Head-to-head: /demand/global-en/compare/baldwin-hardware-vs-carlisle-brass - [Croydex](/demand/global-en/brands/croydex): Head-to-head: /demand/global-en/compare/baldwin-hardware-vs-croydex - [Union](/demand/global-en/brands/union): Head-to-head: /demand/global-en/compare/baldwin-hardware-vs-union - [Era](/demand/global-en/brands/era) - [Gainsborough](/demand/global-en/brands/gainsborough) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Baldwin: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/baldwin-hardware This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baldwin-hardware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.