--- title: "Baker: search popularity worldwide" description: "Baker is a skateboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/baker" publisher: "Brandwave" --- # Baker: search popularity worldwide Baker is a skateboard brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Baker - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among skateboard brands**: 15.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Skateboard brands | 3 | 15.8% | 22.2K | - [Skateboard brands](/demand/global-en/categories/skateboard-brands) ## Top skateboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baker is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Powell Peralta | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Santa Cruz | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Baker | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Girl | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Anti-Hero | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mini Logo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Enjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Almost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skateboard brands - Asked ChatGPT "Which skateboard brand should I buy?": 1. Powell Peralta, 2. Santa Cruz, 3. Mini Logo - Asked ChatGPT "What are the best skateboard brands?": 1. Powell Peralta, 2. Santa Cruz, 3. Baker, 4. Anti-Hero, 5. Girl, 6. Mini Logo - Asked ChatGPT "What's the best skateboard brand for a beginner skater?": 1. Santa Cruz, 2. Powell Peralta - Searched Google, AI Overview "skateboard brands": 1. Baker, 2. Powell Peralta, 3. Santa Cruz, 4. Girl, 5. Anti-Hero - Searched Google, AI Overview "skateboard for beginners": named none of the brands we track Not named in any answer: Enjoi and Almost. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Baker changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Baker worldwide fell from 49.5K to 22.2K. - Across the 12 months ending September 2026, Baker’s share of searches among skateboard brands worldwide decreased from 19.5% to 15.8%. - Across the 12 months ending September 2026, Baker fell from 2nd to 3rd among skateboard brands worldwide. ## How did search popularity change for skateboard brands worldwide in September 2026? - In September 2026, Powell Peralta gained share of searches among skateboard brands worldwide, from 20.8% to 23.5%. - In September 2026, Mini Logo gained share of searches among skateboard brands worldwide, from 7.6% to 8.6%. - In September 2026, Santa Cruz lost share of searches among skateboard brands worldwide, from 31.1% to 28.8%. - In September 2026, Baker lost share of searches among skateboard brands worldwide, from 17% to 15.8%. - In September 2026, Enjoi lost share of searches among skateboard brands worldwide, from 13.9% to 12.9%. - Anti-Hero’s share of searches among skateboard brands worldwide has gained ground for 3 months in a row, from 6.4% to 7.3% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Skateboard brands | 49.5K | 19.5% | 2 | | Nov 2025 | Skateboard brands | 40.5K | 18.9% | 2 | | Dec 2025 | Skateboard brands | 33.1K | 16.8% | 3 | | Jan 2026 | Skateboard brands | 27.1K | 16.1% | 3 | | Feb 2026 | Skateboard brands | 27.1K | 17% | 2 | | Mar 2026 | Skateboard brands | 33.1K | 17.3% | 3 | | Apr 2026 | Skateboard brands | 33.1K | 16.2% | 3 | | May 2026 | Skateboard brands | 33.1K | 17.4% | 3 | | Jun 2026 | Skateboard brands | 27.1K | 17.1% | 3 | | Jul 2026 | Skateboard brands | 27.1K | 18.1% | 3 | | Aug 2026 | Skateboard brands | 27.1K | 17% | 3 | | Sep 2026 | Skateboard brands | 22.2K | 15.8% | 3 | ## How are Baker’s branded searches counted? Brandwave collects information about searches that people make online using Baker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “baker skateboards” ## Which skateboard brands compete with Baker? - [Santa Cruz](/demand/global-en/brands/santa-cruz): Head-to-head: /demand/global-en/compare/baker-vs-santa-cruz - [Powell Peralta](/demand/global-en/brands/powell-peralta): Head-to-head: /demand/global-en/compare/baker-vs-powell-peralta - [Enjoi](/demand/global-en/brands/enjoi): Head-to-head: /demand/global-en/compare/baker-vs-enjoi - [Mini Logo](/demand/global-en/brands/mini-logo): Head-to-head: /demand/global-en/compare/baker-vs-mini-logo - [Anti-Hero](/demand/global-en/brands/anti-hero): Head-to-head: /demand/global-en/compare/anti-hero-vs-baker - [Almost](/demand/global-en/brands/almost) - [Girl](/demand/global-en/brands/girl) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Baker: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/baker This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.