---
title: "Baker McKenzie: search popularity and Share of Search worldwide"
description: "Baker McKenzie is law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/baker-mckenzie"
publisher: "Brandwave"
---

# Baker McKenzie: search popularity and Share of Search worldwide

Baker McKenzie is law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baker McKenzie
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among law firms**: 19.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Law firms | 2 | 19.8% | 74K |

- [Law firms](/demand/global-en/categories/law-firms)

## How has branded search demand for Baker McKenzie changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Baker McKenzie worldwide fell from 110K to 74K.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide decreased from 21.8% to 19.8%.
- Across the 11 months ending August 2026, Baker McKenzie’s estimated Share of Search among law firms worldwide peaked at 22.6% in June 2026 and was lowest at 4.9% in December 2025.
- Across the 11 months ending August 2026, Baker McKenzie fell from 1st to 2nd among law firms worldwide.

## How did search popularity change for law firms worldwide in August 2026?

- In August 2026, DLA Piper gained estimated Share of Search among law firms worldwide, from 23.5% to 24.2%.
- In August 2026, Baker McKenzie gained estimated Share of Search among law firms worldwide, from 19.2% to 19.8%.
- In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 15.7% to 13.3%.
- In August 2026, Allen & Overy rose from 5th to 4th among law firms worldwide.
- In August 2026, Clifford Chance rose from 6th to 5th among law firms worldwide.
- Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Law firms | 110K | 21.8% | 1 |
| Nov 2025 | Law firms | 90.5K | 20.3% | 2 |
| Dec 2025 | Law firms | 74K | 4.9% | 3 |
| Jan 2026 | Law firms | 90.5K | 19.6% | 2 |
| Feb 2026 | Law firms | 90.5K | 20.8% | 2 |
| Mar 2026 | Law firms | 90.5K | 19.6% | 2 |
| Apr 2026 | Law firms | 74K | 17.3% | 2 |
| May 2026 | Law firms | 74K | 19.2% | 2 |
| Jun 2026 | Law firms | 90.5K | 22.6% | 1 |
| Jul 2026 | Law firms | 74K | 19.2% | 2 |
| Aug 2026 | Law firms | 74K | 19.8% | 2 |
| Sep 2026 | Law firms | — | — | — |

## How is Baker McKenzie measured?

Brandwave collects information about searches that people make online using Baker McKenzie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baker mckenzie”

## Which law firms compete with Baker McKenzie?

- [DLA Piper](/demand/global-en/brands/dla-piper): Head-to-head: /demand/global-en/compare/baker-mckenzie-vs-dla-piper
- [Linklaters](/demand/global-en/brands/linklaters): Head-to-head: /demand/global-en/compare/baker-mckenzie-vs-linklaters
- [Allen & Overy](/demand/global-en/brands/allen-overy): Head-to-head: /demand/global-en/compare/allen-overy-vs-baker-mckenzie
- [Clifford Chance](/demand/global-en/brands/clifford-chance): Head-to-head: /demand/global-en/compare/baker-mckenzie-vs-clifford-chance
- [Norton Rose Fulbright](/demand/global-en/brands/norton-rose-fulbright): Head-to-head: /demand/global-en/compare/baker-mckenzie-vs-norton-rose-fulbright

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Baker McKenzie: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/baker-mckenzie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baker-mckenzie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.