---
title: "Baker Hughes: search popularity and Share of Search worldwide"
description: "Baker Hughes is an energy technology company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/baker-hughes"
publisher: "Brandwave"
---

# Baker Hughes: search popularity and Share of Search worldwide

Baker Hughes is an energy technology company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baker Hughes
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among oil and gas software**: 30%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oil and gas software | 2 | 30% | 165K |

- [Oil and gas software](/demand/global-en/categories/oil-and-gas-software)

## How has branded search demand for Baker Hughes changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Baker Hughes worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide decreased from 31.7% to 30%.
- Across the 11 months ending August 2026, Baker Hughes’ estimated Share of Search among oil and gas software worldwide peaked at 34.3% in July 2026 and was lowest at 26.2% in November 2025.

## How did search popularity change for oil and gas software worldwide in August 2026?

- In August 2026, Quorum overtook Baker Hughes to take the highest estimated Share of Search among oil and gas software worldwide, at 36.6%.
- In August 2026, Baker Hughes lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.
- In August 2026, Halliburton lost estimated Share of Search among oil and gas software worldwide, from 34.3% to 30%.
- Estimated monthly branded searches for Enverus worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oil and gas software | 201K | 31.7% | 2 |
| Nov 2025 | Oil and gas software | 165K | 26.2% | 3 |
| Dec 2025 | Oil and gas software | 165K | 31.8% | 2 |
| Jan 2026 | Oil and gas software | 201K | 27.7% | 2 |
| Feb 2026 | Oil and gas software | 165K | 28% | 3 |
| Mar 2026 | Oil and gas software | 201K | 27.7% | 2 |
| Apr 2026 | Oil and gas software | 201K | 30% | 2 |
| May 2026 | Oil and gas software | 165K | 27.8% | 2 |
| Jun 2026 | Oil and gas software | 201K | 31.7% | 2 |
| Jul 2026 | Oil and gas software | 201K | 34.3% | 1 |
| Aug 2026 | Oil and gas software | 165K | 30% | 2 |
| Sep 2026 | Oil and gas software | — | — | — |

## How is Baker Hughes measured?

Brandwave collects information about searches that people make online using Baker Hughes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baker hughes”

## Which oil and gas software compete with Baker Hughes?

- [Quorum](/demand/global-en/brands/quorum): Head-to-head: /demand/global-en/compare/baker-hughes-vs-quorum
- [Halliburton](/demand/global-en/brands/halliburton): Head-to-head: /demand/global-en/compare/baker-hughes-vs-halliburton
- [Enverus](/demand/global-en/brands/enverus): Head-to-head: /demand/global-en/compare/baker-hughes-vs-enverus
- [SLB](/demand/global-en/brands/slb): Head-to-head: /demand/global-en/compare/baker-hughes-vs-slb

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Baker Hughes: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/baker-hughes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baker-hughes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.