---
title: "Bailey Nelson: search popularity and Share of Search worldwide"
description: "Bailey Nelson provides eye tests, glasses and contact lenses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/bailey-nelson"
publisher: "Brandwave"
---

# Bailey Nelson: search popularity and Share of Search worldwide

Bailey Nelson provides eye tests, glasses and contact lenses in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Bailey Nelson
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among optical frames**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Optical frames | 5 | 1.6% | 74K |

- [Optical frames](/demand/global-en/categories/optical-frames)

## How has branded search demand for Bailey Nelson changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Bailey Nelson worldwide held steady at 74K.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optical frames worldwide held steady, from 1.7% to 1.6%.

## How did search popularity change for optical frames worldwide in August 2026?

- In August 2026, Zenni gained estimated Share of Search among optical frames worldwide, from 32.8% to 34.6%.
- In August 2026, Warby Parker gained estimated Share of Search among optical frames worldwide, from 17.8% to 19.5%.
- In August 2026, Specsavers lost estimated Share of Search among optical frames worldwide, from 42.1% to 39.4%.
- Estimated monthly branded searches for Essilor worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
- Estimated monthly branded searches for Luxottica worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Optical frames | 74K | 1.7% | 5 |
| Nov 2025 | Optical frames | 90.5K | 2.1% | 5 |
| Dec 2025 | Optical frames | 90.5K | 2.2% | 5 |
| Jan 2026 | Optical frames | 90.5K | 1.7% | 5 |
| Feb 2026 | Optical frames | 74K | 1.7% | 5 |
| Mar 2026 | Optical frames | 74K | 1.6% | 5 |
| Apr 2026 | Optical frames | 74K | 1.6% | 5 |
| May 2026 | Optical frames | 74K | 1.7% | 5 |
| Jun 2026 | Optical frames | 74K | 1.7% | 5 |
| Jul 2026 | Optical frames | 74K | 1.7% | 5 |
| Aug 2026 | Optical frames | 74K | 1.6% | 5 |
| Sep 2026 | Optical frames | — | — | — |

## How is Bailey Nelson measured?

Brandwave collects information about searches that people make online using Bailey Nelson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baileynelson”

## Which optical frames compete with Bailey Nelson?

- [Specsavers](/demand/global-en/brands/specsavers): Head-to-head: /demand/global-en/compare/bailey-nelson-vs-specsavers
- [Zenni](/demand/global-en/brands/zenni): Head-to-head: /demand/global-en/compare/bailey-nelson-vs-zenni
- [Warby Parker](/demand/global-en/brands/warby-parker): Head-to-head: /demand/global-en/compare/bailey-nelson-vs-warby-parker
- [Luxottica](/demand/global-en/brands/luxottica): Head-to-head: /demand/global-en/compare/bailey-nelson-vs-luxottica
- [Essilor](/demand/global-en/brands/essilor): Head-to-head: /demand/global-en/compare/bailey-nelson-vs-essilor

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Bailey Nelson: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/bailey-nelson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bailey-nelson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.