---
title: "Baden: search popularity and Share of Search worldwide"
description: "Baden is a sports ball brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/baden"
publisher: "Brandwave"
---

# Baden: search popularity and Share of Search worldwide

Baden is a sports ball brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Baden
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among basketball brands**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Basketball brands | 2 | 2.1% | 450K |
| Volleyballs | 1 | 62.3% | 450K |

- [Basketball brands](/demand/global-en/categories/basketball-brands)
- [Volleyballs](/demand/global-en/categories/volleyballs)

## How has branded search demand for Baden changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Baden worldwide rose from 301K to 450K.
- Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide increased from 1.4% to 2.1%.
- Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide peaked at 2.1% in June 2026 and was lowest at 0.97% in November 2025.
- Across the 11 months ending August 2026, Baden’s estimated Share of Search among volleyballs worldwide increased from 49.9% to 62.3%.
- Across the 11 months ending August 2026, Baden’s estimated Share of Search among volleyballs worldwide peaked at 62.3% in June 2026 and was lowest at 48.1% in July 2026.

## How did search popularity change for basketball brands worldwide in August 2026?

- In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%.
- In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.
- Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.
- Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## How did search popularity change for volleyballs worldwide in August 2026?

- In August 2026, Spalding overtook Molten to rank 2nd among volleyballs worldwide, at 18.7%.
- In August 2026, Baden gained estimated Share of Search among volleyballs worldwide, from 48.1% to 62.3%.
- In August 2026, Molten lost estimated Share of Search among volleyballs worldwide, from 26.3% to 10.2%.
- Estimated monthly branded searches for Mikasa worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Tachikara worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
- Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Basketball brands | 301K | 1.4% | 2 |
| Nov 2025 | Basketball brands | 301K | 0.97% | 2 |
| Dec 2025 | Basketball brands | 301K | 1.2% | 2 |
| Jan 2026 | Basketball brands | 301K | 1.2% | 2 |
| Feb 2026 | Basketball brands | 301K | 1.4% | 2 |
| Mar 2026 | Basketball brands | 368K | 1.4% | 2 |
| Apr 2026 | Basketball brands | 368K | 1.8% | 2 |
| May 2026 | Basketball brands | 368K | 1.8% | 2 |
| Jun 2026 | Basketball brands | 450K | 2.1% | 2 |
| Jul 2026 | Basketball brands | 368K | 1.7% | 2 |
| Aug 2026 | Basketball brands | 450K | 2.1% | 2 |
| Sep 2026 | Basketball brands | — | — | — |
| Oct 2025 | Volleyballs | 301K | 49.9% | 1 |
| Nov 2025 | Volleyballs | 301K | 51.9% | 1 |
| Dec 2025 | Volleyballs | 301K | 51% | 1 |
| Jan 2026 | Volleyballs | 301K | 51.6% | 1 |
| Feb 2026 | Volleyballs | 301K | 53.2% | 1 |
| Mar 2026 | Volleyballs | 368K | 55% | 1 |
| Apr 2026 | Volleyballs | 368K | 56% | 1 |
| May 2026 | Volleyballs | 368K | 56.1% | 1 |
| Jun 2026 | Volleyballs | 450K | 62.3% | 1 |
| Jul 2026 | Volleyballs | 368K | 48.1% | 1 |
| Aug 2026 | Volleyballs | 450K | 62.3% | 1 |
| Sep 2026 | Volleyballs | — | — | — |

## How is Baden measured?

Brandwave collects information about searches that people make online using Baden’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “baden”

## Which basketball brands compete with Baden?

- [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/baden-vs-nike
- [Spalding](/demand/global-en/brands/spalding): Head-to-head: /demand/global-en/compare/baden-vs-spalding
- [Molten](/demand/global-en/brands/molten): Head-to-head: /demand/global-en/compare/baden-vs-molten
- [Wilson](/demand/global-en/brands/wilson): Head-to-head: /demand/global-en/compare/baden-vs-wilson

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Baden: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/baden

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
