--- title: "Backyard Discovery: search popularity and Share of Search worldwide" description: "Backyard Discovery is play equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/backyard-discovery" publisher: "Brandwave" --- # Backyard Discovery: search popularity and Share of Search worldwide Backyard Discovery is play equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Backyard Discovery - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among swings**: 12.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Swings | 3 | 12.9% | 27.1K | | Climbing frames | 2 | 15.1% | 27.1K | - [Swings](/demand/global-en/categories/swings) - [Climbing frames](/demand/global-en/categories/climbing-frames) ## How has branded search demand for Backyard Discovery changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Backyard Discovery worldwide rose from 18.1K to 27.1K. - Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide increased from 8.9% to 12.9%. - Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among swings worldwide peaked at 21% in May 2026 and was lowest at 7.3% in December 2025. - Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide increased from 10.7% to 15.1%. - Across the 11 months ending August 2026, Backyard Discovery’s estimated Share of Search among climbing frames worldwide peaked at 22.8% in May 2026 and was lowest at 9% in November 2025. ## How did search popularity change for swings worldwide in August 2026? - In August 2026, Little Tikes gained estimated Share of Search among swings worldwide, from 59.3% to 64.5%. - In August 2026, Sportspower lost estimated Share of Search among swings worldwide, from 17.8% to 15.8%. - In August 2026, Backyard Discovery lost estimated Share of Search among swings worldwide, from 14.5% to 12.9%. - In August 2026, TP Toys lost estimated Share of Search among swings worldwide, from 3.6% to 2.6%. - In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%. - Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026. ## How did search popularity change for climbing frames worldwide in August 2026? - In August 2026, Little Tikes gained estimated Share of Search among climbing frames worldwide, from 69.3% to 75%. - In August 2026, Backyard Discovery lost estimated Share of Search among climbing frames worldwide, from 17% to 15.1%. - In August 2026, Fatmoose lost estimated Share of Search among climbing frames worldwide, from 6.2% to 4.5%. - In August 2026, TP Toys lost estimated Share of Search among climbing frames worldwide, from 4.2% to 3%. - In August 2026, Plum lost estimated Share of Search among climbing frames worldwide, from 3.4% to 2.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Swings | 18.1K | 8.9% | 3 | | Nov 2025 | Swings | 18.1K | 7.6% | 3 | | Dec 2025 | Swings | 18.1K | 7.3% | 3 | | Jan 2026 | Swings | 18.1K | 9.6% | 3 | | Feb 2026 | Swings | 22.2K | 10.2% | 3 | | Mar 2026 | Swings | 49.5K | 20.2% | 2 | | Apr 2026 | Swings | 49.5K | 19.7% | 2 | | May 2026 | Swings | 60.5K | 21% | 2 | | Jun 2026 | Swings | 40.5K | 17.3% | 2 | | Jul 2026 | Swings | 33.1K | 14.5% | 3 | | Aug 2026 | Swings | 27.1K | 12.9% | 3 | | Sep 2026 | Swings | — | — | — | | Oct 2025 | Climbing frames | 18.1K | 10.7% | 2 | | Nov 2025 | Climbing frames | 18.1K | 9% | 2 | | Dec 2025 | Climbing frames | 18.1K | 9.1% | 2 | | Jan 2026 | Climbing frames | 18.1K | 12.7% | 2 | | Feb 2026 | Climbing frames | 22.2K | 14.9% | 2 | | Mar 2026 | Climbing frames | 49.5K | 21.7% | 2 | | Apr 2026 | Climbing frames | 49.5K | 21.6% | 2 | | May 2026 | Climbing frames | 60.5K | 22.8% | 2 | | Jun 2026 | Climbing frames | 40.5K | 19.8% | 2 | | Jul 2026 | Climbing frames | 33.1K | 17% | 2 | | Aug 2026 | Climbing frames | 27.1K | 15.1% | 2 | | Sep 2026 | Climbing frames | — | — | — | ## How is Backyard Discovery measured? Brandwave collects information about searches that people make online using Backyard Discovery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “backyard discovery” ## Which swings compete with Backyard Discovery? - [Little Tikes](/demand/global-en/brands/little-tikes): Head-to-head: /demand/global-en/compare/backyard-discovery-vs-little-tikes - [Sportspower](/demand/global-en/brands/sportspower): Head-to-head: /demand/global-en/compare/backyard-discovery-vs-sportspower - [TP Toys](/demand/global-en/brands/tp-toys): Head-to-head: /demand/global-en/compare/backyard-discovery-vs-tp-toys - [Chad Valley](/demand/global-en/brands/chad-valley): Head-to-head: /demand/global-en/compare/backyard-discovery-vs-chad-valley - [Plum](/demand/global-en/brands/plum): Head-to-head: /demand/global-en/compare/backyard-discovery-vs-plum ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Backyard Discovery: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/backyard-discovery This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/backyard-discovery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.