--- title: "Backblaze: search popularity and Share of Search worldwide" description: "Backblaze provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/backblaze" publisher: "Brandwave" --- # Backblaze: search popularity and Share of Search worldwide Backblaze provides tools and services to store application files and objects in the cloud. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Backblaze - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cloud backup services**: 51.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud backup services | 1 | 51.8% | 135K | | Cloud object storage providers | 4 | 2% | 135K | - [Cloud backup services](/demand/global-en/categories/cloud-backup-services) - [Cloud object storage providers](/demand/global-en/categories/cloud-object-storage-providers) ## How has branded search demand for Backblaze changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Backblaze worldwide rose from 115K to 135K. - Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud backup services worldwide increased from 39.4% to 51.8%. - Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide increased from 1.3% to 2%. - Across the 11 months ending August 2026, Backblaze’s estimated Share of Search among cloud object storage providers worldwide peaked at 2.3% in January 2026 and was lowest at 0.94% in November 2025. ## How did search popularity change for cloud backup services worldwide in August 2026? - In August 2026, Backblaze gained estimated Share of Search among cloud backup services worldwide, from 49.8% to 51.8%. - In August 2026, Carbonite gained estimated Share of Search among cloud backup services worldwide, from 18.1% to 19.4%. - In August 2026, IDrive gained estimated Share of Search among cloud backup services worldwide, from 1.8% to 2.4%. - In August 2026, Acronis lost estimated Share of Search among cloud backup services worldwide, from 27.3% to 23.8%. - Estimated monthly branded searches for CrashPlan worldwide fell 18.3% over 11 measured months, from 8.3K to 6.8K in August 2026. ## How did search popularity change for cloud object storage providers worldwide in August 2026? - In August 2026, Cloudflare gained estimated Share of Search among cloud object storage providers worldwide, from 58.5% to 62.9%. - In August 2026, Amazon Web Services lost estimated Share of Search among cloud object storage providers worldwide, from 31.8% to 28.2%. - In August 2026, DigitalOcean lost estimated Share of Search among cloud object storage providers worldwide, from 7.6% to 6.8%. - Estimated monthly branded searches for Backblaze worldwide rose 16.9% over 11 measured months, from 115K to 135K in August 2026. - Estimated monthly branded searches for Wasabi worldwide fell 24.9% over 11 measured months, from 13.9K to 10.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud backup services | 115K | 39.4% | 1 | | Nov 2025 | Cloud backup services | 115K | 42.3% | 1 | | Dec 2025 | Cloud backup services | 115K | 45.1% | 1 | | Jan 2026 | Cloud backup services | 121K | 43.3% | 1 | | Feb 2026 | Cloud backup services | 91.3K | 45.2% | 1 | | Mar 2026 | Cloud backup services | 98.5K | 42% | 1 | | Apr 2026 | Cloud backup services | 91.8K | 47.4% | 1 | | May 2026 | Cloud backup services | 101K | 48.5% | 1 | | Jun 2026 | Cloud backup services | 132K | 51.8% | 1 | | Jul 2026 | Cloud backup services | 113K | 49.8% | 1 | | Aug 2026 | Cloud backup services | 135K | 51.8% | 1 | | Sep 2026 | Cloud backup services | — | — | — | | Oct 2025 | Cloud object storage providers | 115K | 1.3% | 4 | | Nov 2025 | Cloud object storage providers | 115K | 0.94% | 4 | | Dec 2025 | Cloud object storage providers | 115K | 1.7% | 4 | | Jan 2026 | Cloud object storage providers | 121K | 2.3% | 4 | | Feb 2026 | Cloud object storage providers | 91.3K | 1.7% | 4 | | Mar 2026 | Cloud object storage providers | 98.5K | 1.7% | 4 | | Apr 2026 | Cloud object storage providers | 91.8K | 1.5% | 4 | | May 2026 | Cloud object storage providers | 101K | 1.7% | 4 | | Jun 2026 | Cloud object storage providers | 132K | 2.2% | 4 | | Jul 2026 | Cloud object storage providers | 113K | 1.9% | 4 | | Aug 2026 | Cloud object storage providers | 135K | 2% | 4 | | Sep 2026 | Cloud object storage providers | — | — | — | ## How is Backblaze measured? Brandwave collects information about searches that people make online using Backblaze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “backblaze” - “backblaze app” - “backblaze b2” - “backblaze backup” - “backblaze cloud backup” - “backblaze cloud storage” - “backblaze com” - “backblaze object storage” - “backblaze software” ## Which cloud backup services compete with Backblaze? - [Acronis](/demand/global-en/brands/acronis): Head-to-head: /demand/global-en/compare/acronis-vs-backblaze - [Carbonite](/demand/global-en/brands/carbonite): Head-to-head: /demand/global-en/compare/backblaze-vs-carbonite - [CrashPlan](/demand/global-en/brands/crashplan): Head-to-head: /demand/global-en/compare/backblaze-vs-crashplan - [IDrive](/demand/global-en/brands/idrive): Head-to-head: /demand/global-en/compare/backblaze-vs-idrive ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Backblaze: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/backblaze This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/backblaze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.