--- title: "Baccarat: search popularity worldwide" description: "A French maker of crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/baccarat" publisher: "Brandwave" --- # Baccarat: search popularity worldwide A French maker of crystal glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Baccarat - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among champagne flutes brands**: 0.22% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Champagne flutes brands | 7 | 0.22% | 9.9K | | Glassware brands | 6 | 1.8% | 9.9K | - [Champagne flutes brands](/demand/global-en/categories/champagne-flutes-brands) - [Glassware brands](/demand/global-en/categories/glassware-brands) ## Top champagne flutes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baccarat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Baccarat is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Riedel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Waterford | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Schott Zwiesel | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Baccarat | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Zalto | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Spiegelau | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about champagne flutes brands - Asked ChatGPT "Which Champagne flutes brand should I buy?": 1. Riedel, 2. Waterford, 3. Spiegelau - Asked ChatGPT "What are the best Champagne flutes brands?": 1. Riedel, 2. Zalto, 3. Waterford, 4. Schott Zwiesel, 5. Baccarat, 6. Spiegelau - Asked ChatGPT "What's the best Champagne flutes brand for special occasions?": 1. Riedel, 2. Waterford, 3. Baccarat, 4. Schott Zwiesel, 5. Zalto - Searched Google, AI Overview "best champagne flutes": 1. Riedel, 2. Schott Zwiesel, 3. Waterford - Searched Google, AI Overview "crystal champagne glasses": 1. Waterford, 2. Baccarat Not named in any answer: Swarovski and Royal Doulton. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Baccarat changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Baccarat worldwide fell from 14.8K to 9.9K. - Across the 12 months ending September 2026, Baccarat’s share of searches among champagne flutes brands worldwide held steady, from 0.33% to 0.22%. - Across the 12 months ending September 2026, Baccarat’s share of searches among glassware brands worldwide decreased from 2.6% to 1.8%. - Across the 12 months ending September 2026, Baccarat’s share of searches among glassware brands worldwide peaked at 3.2% in December 2025 and was lowest at 1.5% in November 2025. ## How did search popularity change for champagne flutes brands worldwide in September 2026? - In September 2026, Swarovski gained share of searches among champagne flutes brands worldwide, from 89.1% to 90.9%. - In September 2026, Waterford lost share of searches among champagne flutes brands worldwide, from 6.6% to 5.5%. - Estimated monthly branded searches for Baccarat worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Riedel worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. - Estimated monthly branded searches for Royal Doulton worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. - Estimated monthly branded searches for Zalto worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## How did search popularity change for glassware brands worldwide in September 2026? - In September 2026, Duralex gained share of searches among glassware brands worldwide, from 23% to 30.7%. - In September 2026, Waterford lost share of searches among glassware brands worldwide, from 51.3% to 45.8%. - In September 2026, Riedel lost share of searches among glassware brands worldwide, from 10.3% to 9.2%. - In September 2026, Baccarat lost share of searches among glassware brands worldwide, from 2.5% to 1.8%. - In September 2026, Luigi Bormioli rose from 9th to 7th among glassware brands worldwide. - In September 2026, Libbey fell from 8th to 9th among glassware brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Champagne flutes brands | 14.8K | 0.33% | 7 | | Nov 2025 | Champagne flutes brands | 14.8K | 0.22% | 7 | | Dec 2025 | Champagne flutes brands | 18.1K | 0.23% | 7 | | Jan 2026 | Champagne flutes brands | 14.8K | 0.27% | 7 | | Feb 2026 | Champagne flutes brands | 12.1K | 0.23% | 7 | | Mar 2026 | Champagne flutes brands | 12.1K | 0.27% | 7 | | Apr 2026 | Champagne flutes brands | 12.1K | 0.27% | 7 | | May 2026 | Champagne flutes brands | 14.8K | 0.27% | 7 | | Jun 2026 | Champagne flutes brands | 12.1K | 0.27% | 7 | | Jul 2026 | Champagne flutes brands | 12.1K | 0.27% | 7 | | Aug 2026 | Champagne flutes brands | 14.8K | 0.32% | 7 | | Sep 2026 | Champagne flutes brands | 9.9K | 0.22% | 7 | | Oct 2025 | Glassware brands | 14.8K | 2.6% | 6 | | Nov 2025 | Glassware brands | 14.8K | 1.5% | 6 | | Dec 2025 | Glassware brands | 18.1K | 3.2% | 6 | | Jan 2026 | Glassware brands | 14.8K | 2.8% | 6 | | Feb 2026 | Glassware brands | 12.1K | 2.7% | 6 | | Mar 2026 | Glassware brands | 12.1K | 2.5% | 6 | | Apr 2026 | Glassware brands | 12.1K | 2.3% | 6 | | May 2026 | Glassware brands | 14.8K | 2.5% | 6 | | Jun 2026 | Glassware brands | 12.1K | 2.2% | 6 | | Jul 2026 | Glassware brands | 12.1K | 2.5% | 6 | | Aug 2026 | Glassware brands | 14.8K | 2.5% | 6 | | Sep 2026 | Glassware brands | 9.9K | 1.8% | 6 | ## How are Baccarat’s branded searches counted? Brandwave collects information about searches that people make online using Baccarat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “baccarat crystal” ## Which champagne flutes brands compete with Baccarat? - [Swarovski](/demand/global-en/brands/swarovski) - [Waterford](/demand/global-en/brands/waterford) - [Riedel](/demand/global-en/brands/riedel): Head-to-head: /demand/global-en/compare/baccarat-vs-riedel - [Royal Doulton](/demand/global-en/brands/royal-doulton): Head-to-head: /demand/global-en/compare/baccarat-vs-royal-doulton - [Spiegelau](/demand/global-en/brands/spiegelau): Head-to-head: /demand/global-en/compare/baccarat-vs-spiegelau - [Schott Zwiesel](/demand/global-en/brands/schott-zwiesel): Head-to-head: /demand/global-en/compare/baccarat-vs-schott-zwiesel - [Zalto](/demand/global-en/brands/zalto): Head-to-head: /demand/global-en/compare/baccarat-vs-zalto ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Baccarat: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/baccarat This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/baccarat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.