--- title: "Bacardi: search popularity worldwide" description: "Bacardi is a rum brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/bacardi" publisher: "Brandwave" --- # Bacardi: search popularity worldwide Bacardi is a rum brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bacardi - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among rum brands**: 45.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rum brands | 1 | 45.5% | 673K | | Spiced rum brands | 1 | 52.8% | 673K | - [Rum brands](/demand/global-en/categories/rum-brands) - [Spiced rum brands](/demand/global-en/categories/spiced-rum-brands) ## How has branded search demand for Bacardi changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bacardi worldwide fell from 823K to 673K. - Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among rum brands worldwide decreased from 47.9% to 45.5%. - Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among rum brands worldwide peaked at 51.7% in March 2026 and was lowest at 45.5% in September 2026. - Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among spiced rum brands worldwide decreased from 56.7% to 52.8%. - Across the 12 months ending September 2026, Bacardi’s estimated Share of Search among spiced rum brands worldwide peaked at 61.2% in December 2025 and was lowest at 52.8% in September 2026. ## How did search popularity change for rum brands worldwide in September 2026? - In September 2026, Kraken overtook Havana Club to rank 3rd among rum brands worldwide, with 11.2% estimated Share of Search. - In September 2026, Captain Morgan gained estimated Share of Search among rum brands worldwide, from 21.8% to 24.9%. - In September 2026, Bacardi lost estimated Share of Search among rum brands worldwide, from 48.7% to 45.5%. - In September 2026, Havana Club lost estimated Share of Search among rum brands worldwide, from 9.8% to 9.1%. - In September 2026, Malibu lost estimated Share of Search among rum brands worldwide, from 8% to 7.4%. - Estimated monthly branded searches for Sailor Jerry worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## How did search popularity change for spiced rum brands worldwide in September 2026? - In September 2026, Captain Morgan gained estimated Share of Search among spiced rum brands worldwide, from 25% to 28.9%. - In September 2026, Bacardi lost estimated Share of Search among spiced rum brands worldwide, from 55.8% to 52.8%. - In September 2026, Havana Club lost estimated Share of Search among spiced rum brands worldwide, from 11.2% to 10.6%. - Estimated monthly branded searches for Foursquare Rum worldwide rose 35.4% over 12 measured months, from 6.3K to 8.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rum brands | 823K | 47.9% | 1 | | Nov 2025 | Rum brands | 823K | 47.7% | 1 | | Dec 2025 | Rum brands | 1.2M | 51.3% | 1 | | Jan 2026 | Rum brands | 823K | 50.7% | 1 | | Feb 2026 | Rum brands | 673K | 48.7% | 1 | | Mar 2026 | Rum brands | 823K | 51.7% | 1 | | Apr 2026 | Rum brands | 823K | 49.6% | 1 | | May 2026 | Rum brands | 823K | 46.9% | 1 | | Jun 2026 | Rum brands | 823K | 48.7% | 1 | | Jul 2026 | Rum brands | 823K | 47.9% | 1 | | Aug 2026 | Rum brands | 823K | 48.7% | 1 | | Sep 2026 | Rum brands | 673K | 45.5% | 1 | | Oct 2025 | Spiced rum brands | 823K | 56.7% | 1 | | Nov 2025 | Spiced rum brands | 823K | 56.6% | 1 | | Dec 2025 | Spiced rum brands | 1.2M | 61.2% | 1 | | Jan 2026 | Spiced rum brands | 823K | 59.3% | 1 | | Feb 2026 | Spiced rum brands | 673K | 55.7% | 1 | | Mar 2026 | Spiced rum brands | 823K | 57.5% | 1 | | Apr 2026 | Spiced rum brands | 823K | 56.6% | 1 | | May 2026 | Spiced rum brands | 823K | 55.8% | 1 | | Jun 2026 | Spiced rum brands | 823K | 57.6% | 1 | | Jul 2026 | Spiced rum brands | 823K | 55.8% | 1 | | Aug 2026 | Spiced rum brands | 823K | 55.8% | 1 | | Sep 2026 | Spiced rum brands | 673K | 52.8% | 1 | ## How is Bacardi measured? Brandwave collects information about searches that people make online using Bacardi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bacardi” ## Which rum brands compete with Bacardi? - [Captain Morgan](/demand/global-en/brands/captain-morgan): Head-to-head: /demand/global-en/compare/bacardi-vs-captain-morgan - [Kraken](/demand/global-en/brands/kraken): Head-to-head: /demand/global-en/compare/bacardi-vs-kraken - [Havana Club](/demand/global-en/brands/havana-club): Head-to-head: /demand/global-en/compare/bacardi-vs-havana-club - [Malibu](/demand/global-en/brands/malibu): Head-to-head: /demand/global-en/compare/bacardi-vs-malibu - [Sailor Jerry](/demand/global-en/brands/sailor-jerry): Head-to-head: /demand/global-en/compare/bacardi-vs-sailor-jerry ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bacardi: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/bacardi This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/bacardi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.