--- title: "BaByliss: search popularity and Share of Search worldwide" description: "BaByliss makes hair styling tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/babyliss" publisher: "Brandwave" --- # BaByliss: search popularity and Share of Search worldwide BaByliss makes hair styling tools sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: BaByliss - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among curling iron brands**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Curling iron brands | 3 | 6.3% | 550K | | Hair straightener brands | 3 | 6.3% | 550K | | Hair dryer brands | 3 | 6.4% | 550K | - [Curling iron brands](/demand/global-en/categories/curling-iron-brands) - [Hair straightener brands](/demand/global-en/categories/hair-straightener-brands) - [Hair dryer brands](/demand/global-en/categories/hair-dryer-brands) ## How has branded search demand for BaByliss changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for BaByliss worldwide held steady at 550K. - Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide increased from 5.5% to 6.3%. - Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among curling iron brands worldwide peaked at 7.5% in July 2026 and was lowest at 5.1% in November 2025. - Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair straightener brands worldwide increased from 5.5% to 6.3%. - Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair straightener brands worldwide peaked at 7.5% in July 2026 and was lowest at 5.1% in November 2025. - Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair dryer brands worldwide increased from 5.6% to 6.4%. - Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair dryer brands worldwide peaked at 7.6% in July 2026 and was lowest at 5.2% in November 2025. ## How did search popularity change for curling iron brands worldwide in August 2026? - In August 2026, Dyson gained estimated Share of Search among curling iron brands worldwide, from 81.5% to 84.6%. - In August 2026, ghd lost estimated Share of Search among curling iron brands worldwide, from 8.7% to 6.7%. - In August 2026, BaByliss lost estimated Share of Search among curling iron brands worldwide, from 7.5% to 6.3%. - Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. ## How did search popularity change for hair straightener brands worldwide in August 2026? - In August 2026, Dyson gained estimated Share of Search among hair straightener brands worldwide, from 81.5% to 84.6%. - In August 2026, ghd lost estimated Share of Search among hair straightener brands worldwide, from 8.7% to 6.7%. - In August 2026, BaByliss lost estimated Share of Search among hair straightener brands worldwide, from 7.5% to 6.3%. - Estimated monthly branded searches for Cloud Nine worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. ## How did search popularity change for hair dryer brands worldwide in August 2026? - In August 2026, Dyson gained estimated Share of Search among hair dryer brands worldwide, from 83.2% to 86.4%. - In August 2026, ghd lost estimated Share of Search among hair dryer brands worldwide, from 8.9% to 6.8%. - In August 2026, BaByliss lost estimated Share of Search among hair dryer brands worldwide, from 7.6% to 6.4%. - Estimated monthly branded searches for Parlux worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Curling iron brands | 550K | 5.5% | 3 | | Nov 2025 | Curling iron brands | 823K | 5.1% | 3 | | Dec 2025 | Curling iron brands | 823K | 5.7% | 3 | | Jan 2026 | Curling iron brands | 550K | 5.1% | 3 | | Feb 2026 | Curling iron brands | 450K | 5.3% | 3 | | Mar 2026 | Curling iron brands | 550K | 6.4% | 3 | | Apr 2026 | Curling iron brands | 550K | 6.9% | 3 | | May 2026 | Curling iron brands | 550K | 6.8% | 3 | | Jun 2026 | Curling iron brands | 550K | 6.9% | 2 | | Jul 2026 | Curling iron brands | 550K | 7.5% | 3 | | Aug 2026 | Curling iron brands | 550K | 6.3% | 3 | | Sep 2026 | Curling iron brands | — | — | — | | Oct 2025 | Hair straightener brands | 550K | 5.5% | 3 | | Nov 2025 | Hair straightener brands | 823K | 5.1% | 3 | | Dec 2025 | Hair straightener brands | 823K | 5.7% | 3 | | Jan 2026 | Hair straightener brands | 550K | 5.1% | 3 | | Feb 2026 | Hair straightener brands | 450K | 5.3% | 3 | | Mar 2026 | Hair straightener brands | 550K | 6.4% | 3 | | Apr 2026 | Hair straightener brands | 550K | 6.9% | 3 | | May 2026 | Hair straightener brands | 550K | 6.8% | 3 | | Jun 2026 | Hair straightener brands | 550K | 6.9% | 2 | | Jul 2026 | Hair straightener brands | 550K | 7.5% | 3 | | Aug 2026 | Hair straightener brands | 550K | 6.3% | 3 | | Sep 2026 | Hair straightener brands | — | — | — | | Oct 2025 | Hair dryer brands | 550K | 5.6% | 3 | | Nov 2025 | Hair dryer brands | 823K | 5.2% | 3 | | Dec 2025 | Hair dryer brands | 823K | 5.8% | 3 | | Jan 2026 | Hair dryer brands | 550K | 5.2% | 3 | | Feb 2026 | Hair dryer brands | 450K | 5.4% | 3 | | Mar 2026 | Hair dryer brands | 550K | 6.5% | 3 | | Apr 2026 | Hair dryer brands | 550K | 7% | 3 | | May 2026 | Hair dryer brands | 550K | 7% | 3 | | Jun 2026 | Hair dryer brands | 550K | 7% | 2 | | Jul 2026 | Hair dryer brands | 550K | 7.6% | 3 | | Aug 2026 | Hair dryer brands | 550K | 6.4% | 3 | | Sep 2026 | Hair dryer brands | — | — | — | ## How is BaByliss measured? Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “babyliss” ## Which curling iron brands compete with BaByliss? - [Dyson](/demand/global-en/brands/dyson): Head-to-head: /demand/global-en/compare/babyliss-vs-dyson - [ghd](/demand/global-en/brands/ghd-hair): Head-to-head: /demand/global-en/compare/babyliss-vs-ghd-hair - [Cloud Nine](/demand/global-en/brands/cloud-nine): Head-to-head: /demand/global-en/compare/babyliss-vs-cloud-nine - [Remington](/demand/global-en/brands/remington-grooming): Head-to-head: /demand/global-en/compare/babyliss-vs-remington-grooming ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "BaByliss: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/babyliss This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/babyliss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.