--- title: "Babe Lash: search popularity worldwide" description: "Babe Lash, now Babe Original, makes lash and brow serums. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/babe-lash" publisher: "Brandwave" --- # Babe Lash: search popularity worldwide Babe Lash, now Babe Original, makes lash and brow serums. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Babe Lash - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among lash serum brands**: 20.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lash serum brands | 2 | 20.5% | 74K | - [Lash serum brands](/demand/global-en/categories/lash-serum-brands) ## Top lash serum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Babe Lash did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Ordinary | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RevitaLash | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | GrandeLASH | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vegamour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Latisse | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Olaplex | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Babe Lash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xlash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RapidLash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neulash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lashfood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lash serum brands - Asked ChatGPT "Which lash serum brand should I buy?": 1. The Ordinary, 2. GrandeLASH, 3. Latisse - Asked ChatGPT "What are the best lash serum brands?": 1. The Ordinary, 2. Vegamour, 3. Olaplex, 4. RevitaLash, 5. Latisse, 6. GrandeLASH - Asked ChatGPT "What's the best lash serum brand for sensitive eyes?": 1. GrandeLASH, 2. The Ordinary, 3. Olaplex - Searched Google, AI Overview "lash serum": 1. The Ordinary, 2. GrandeLASH - Searched Google, AI Overview "eyelash growth serum": 1. RevitaLash, 2. Latisse, 3. Vegamour, 4. GrandeLASH Not named in any answer: Babe Lash, Xlash, RapidLash, Neulash and Lashfood. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Babe Lash changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Babe Lash worldwide fell from 110K to 74K. - Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide decreased from 27% to 20.5%. - Across the 12 months ending September 2026, Babe Lash’s share of searches among lash serum brands worldwide peaked at 29.3% in December 2025 and was lowest at 16.6% in May 2026. - Across the 12 months ending September 2026, Babe Lash fell from 1st to 2nd among lash serum brands worldwide. ## How did search popularity change for lash serum brands worldwide in September 2026? - In September 2026, RevitaLash overtook Latisse to become the leader among lash serum brands worldwide, with 25.1% of the searches. - In September 2026, Babe Lash overtook Latisse to rank 2nd among lash serum brands worldwide, with 20.5% of the searches. - In September 2026, GrandeLASH gained share of searches among lash serum brands worldwide, from 12.9% to 13.7%. - In September 2026, The Ordinary gained share of searches among lash serum brands worldwide, from 8.6% to 9.2%. - In September 2026, Latisse lost share of searches among lash serum brands worldwide, from 23.5% to 20.5%. - In September 2026, Xlash lost share of searches among lash serum brands worldwide, from 8.6% to 7.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lash serum brands | 110K | 27% | 1 | | Nov 2025 | Lash serum brands | 135K | 27.6% | 1 | | Dec 2025 | Lash serum brands | 135K | 29.3% | 1 | | Jan 2026 | Lash serum brands | 90.5K | 20.8% | 2 | | Feb 2026 | Lash serum brands | 74K | 18.9% | 3 | | Mar 2026 | Lash serum brands | 90.5K | 21.2% | 2 | | Apr 2026 | Lash serum brands | 60.5K | 16.7% | 3 | | May 2026 | Lash serum brands | 60.5K | 16.6% | 3 | | Jun 2026 | Lash serum brands | 60.5K | 17.9% | 3 | | Jul 2026 | Lash serum brands | 74K | 20.1% | 3 | | Aug 2026 | Lash serum brands | 74K | 19.2% | 3 | | Sep 2026 | Lash serum brands | 74K | 20.5% | 2 | ## How are Babe Lash’s branded searches counted? Brandwave collects information about searches that people make online using Babe Lash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “babe lash” ## Which lash serum brands compete with Babe Lash? - [RevitaLash](/demand/global-en/brands/revitalash): Head-to-head: /demand/global-en/compare/babe-lash-vs-revitalash - [Latisse](/demand/global-en/brands/latisse): Head-to-head: /demand/global-en/compare/babe-lash-vs-latisse - [GrandeLASH](/demand/global-en/brands/grandelash): Head-to-head: /demand/global-en/compare/babe-lash-vs-grandelash - [The Ordinary](/demand/global-en/brands/the-ordinary-skincare): Head-to-head: /demand/global-en/compare/babe-lash-vs-the-ordinary-skincare - [Xlash](/demand/global-en/brands/xlash): Head-to-head: /demand/global-en/compare/babe-lash-vs-xlash - [RapidLash](/demand/global-en/brands/rapidlash) - [Vegamour](/demand/global-en/brands/vegamour) - [Neulash](/demand/global-en/brands/neulash) - [Olaplex](/demand/global-en/brands/olaplex) - [Lashfood](/demand/global-en/brands/lashfood) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Babe Lash: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/babe-lash This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/babe-lash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.