--- title: "Azure Service Bus: search popularity worldwide" description: "Azure Service Bus is Microsoft Azure’s message broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/azure-service-bus" publisher: "Brandwave" --- # Azure Service Bus: search popularity worldwide Azure Service Bus is Microsoft Azure’s message broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure Service Bus - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among message queue services**: 7.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Message queue services | 3 | 7.8% | 9.9K | - [Message queue services](/demand/global-en/categories/message-queue-services) ## Top message queue services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Service Bus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Azure Service Bus is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RabbitMQ | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon SQS | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kafka | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Azure Service Bus | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | NATS | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Pub/Sub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ActiveMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ZeroMQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redis Streams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about message queue services - Asked ChatGPT "Which message queue service should I use?": 1. Amazon SQS, 2. RabbitMQ, 3. Azure Service Bus, 4. Kafka - Asked ChatGPT "What are the best message queue services?": 1. Amazon SQS, 2. RabbitMQ, 3. Kafka, 4. Azure Service Bus, 5. NATS - Asked ChatGPT "What's the best message queue service for service-to-service messaging?": 1. Amazon SQS, 2. RabbitMQ, 3. NATS, 4. Kafka, 5. Azure Service Bus - Searched Google, AI Overview "message queue services": 1. Kafka, 2. Azure Service Bus, 3. RabbitMQ - Searched Google, AI Overview "message broker service": 1. RabbitMQ, 2. Kafka, 3. Amazon SQS, 4. NATS Not named in any answer: Google Pub/Sub, ActiveMQ, ZeroMQ and Redis Streams. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Azure Service Bus changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure Service Bus worldwide fell from 14.8K to 9.9K. - Across the 12 months ending September 2026, Azure Service Bus’ share of searches among message queue services worldwide increased from 6.8% to 7.8%. - Across the 12 months ending September 2026, Azure Service Bus’ share of searches among message queue services worldwide peaked at 8% in June 2026 and was lowest at 5.7% in December 2025. - Across the 12 months ending September 2026, Azure Service Bus rose from 4th to 3rd among message queue services worldwide. ## How did search popularity change for message queue services worldwide in September 2026? - Estimated monthly branded searches for ActiveMQ worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for ZeroMQ worldwide fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026. - Estimated monthly branded searches for RabbitMQ worldwide fell 45.2% over 12 measured months, from 135K to 74K in September 2026. - Estimated monthly branded searches for Redis Streams worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. - Estimated monthly branded searches for Azure Service Bus worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for Amazon SQS worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Message queue services | 14.8K | 6.8% | 4 | | Nov 2025 | Message queue services | 12.1K | 6.6% | 5 | | Dec 2025 | Message queue services | 9.9K | 5.7% | 5 | | Jan 2026 | Message queue services | 12.1K | 6.7% | 4 | | Feb 2026 | Message queue services | 12.1K | 6.8% | 3 | | Mar 2026 | Message queue services | 12.1K | 6.4% | 5 | | Apr 2026 | Message queue services | 12.1K | 7.1% | 4 | | May 2026 | Message queue services | 9.9K | 6.3% | 6 | | Jun 2026 | Message queue services | 12.1K | 8% | 3 | | Jul 2026 | Message queue services | 9.9K | 6.7% | 4 | | Aug 2026 | Message queue services | 9.9K | 7.9% | 3 | | Sep 2026 | Message queue services | 9.9K | 7.8% | 3 | ## How are Azure Service Bus’ branded searches counted? Brandwave collects information about searches that people make online using Azure Service Bus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure service bus” ## Which message queue services compete with Azure Service Bus? - [RabbitMQ](/demand/global-en/brands/rabbitmq): Head-to-head: /demand/global-en/compare/azure-service-bus-vs-rabbitmq - [Google Pub/Sub](/demand/global-en/brands/google-pub-sub): Head-to-head: /demand/global-en/compare/azure-service-bus-vs-google-pub-sub - [ActiveMQ](/demand/global-en/brands/activemq): Head-to-head: /demand/global-en/compare/activemq-vs-azure-service-bus - [Amazon SQS](/demand/global-en/brands/amazon-sqs): Head-to-head: /demand/global-en/compare/amazon-sqs-vs-azure-service-bus - [ZeroMQ](/demand/global-en/brands/zeromq): Head-to-head: /demand/global-en/compare/azure-service-bus-vs-zeromq - [Redis Streams](/demand/global-en/brands/redis-streams) - [Kafka](/demand/global-en/brands/kafka) - [NATS](/demand/global-en/brands/nats) ## Who owns Azure Service Bus? Azure Service Bus is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure Service Bus? Azure Service Bus is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Azure Service Bus: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/azure-service-bus This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/azure-service-bus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.