--- title: "Azure Pipelines: search popularity worldwide" description: "Azure Pipelines is Microsoft's build and deployment service in Azure DevOps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/azure-pipelines" publisher: "Brandwave" --- # Azure Pipelines: search popularity worldwide Azure Pipelines is Microsoft's build and deployment service in Azure DevOps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure Pipelines - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among build automation platforms**: 0.37% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Build automation platforms | 8 | 0.37% | 4.4K | | CI/CD tools | 8 | 1% | 4.4K | - [Build automation platforms](/demand/global-en/categories/build-automation-platforms) - [CI/CD tools](/demand/global-en/categories/ci-cd-tools) ## Top build automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Pipelines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure Pipelines is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Jenkins | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Buildkite | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | CircleCI | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Azure Pipelines | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | TeamCity | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gradle | 8th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about build automation platforms - Asked ChatGPT "Which build automation platform should I use?": 1. GitHub Actions, 2. GitLab, 3. Buildkite, 4. Jenkins - Asked ChatGPT "What are the best build automation platforms?": 1. GitHub Actions, 2. GitLab, 3. Jenkins, 4. CircleCI, 5. Buildkite, 6. TeamCity, 7. Azure Pipelines, 8. Gradle - Asked ChatGPT "What's the best build automation platform for software builds?": 1. GitHub Actions, 2. Buildkite, 3. GitLab, 4. Jenkins, 5. Azure Pipelines, 6. CircleCI, 7. Gradle - Searched Google, AI Overview "ci cd platform": 1. GitHub Actions, 2. GitLab, 3. Jenkins, 4. CircleCI - Searched Google, AI Overview "continuous integration tool": 1. GitHub Actions, 2. GitLab, 3. Jenkins, 4. CircleCI, 5. Azure Pipelines Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Azure Pipelines changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure Pipelines worldwide fell from 8.1K to 4.4K. - Across the 12 months ending September 2026, Azure Pipelines fell from 7th to 8th among build automation platforms worldwide. - Across the 12 months ending September 2026, Azure Pipelines’ share of searches among CI/CD tools worldwide decreased from 1.7% to 1%. - Across the 12 months ending September 2026, Azure Pipelines fell from 7th to 8th among CI/CD tools worldwide. ## How did search popularity change for build automation platforms worldwide in September 2026? - In September 2026, GitLab gained share of searches among build automation platforms worldwide, from 62.9% to 68.6%. - In September 2026, GitHub Actions lost share of searches among build automation platforms worldwide, from 10.3% to 7.5%. - In September 2026, Jenkins lost share of searches among build automation platforms worldwide, from 18.8% to 16.8%. - Estimated monthly branded searches for Buildkite worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for Azure Pipelines worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. - Estimated monthly branded searches for TeamCity worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## How did search popularity change for CI/CD tools worldwide in September 2026? - In September 2026, Jenkins gained share of searches among CI/CD tools worldwide, from 45.4% to 47.8%. - In September 2026, CircleCI gained share of searches among CI/CD tools worldwide, from 3.4% to 4.4%. - In September 2026, Argo CD gained share of searches among CI/CD tools worldwide, from 16.2% to 17%. - In September 2026, GitHub Actions lost share of searches among CI/CD tools worldwide, from 25.3% to 21.9%. - Estimated monthly branded searches for Buildkite worldwide rose 49.6% over 12 measured months, from 6.6K to 9.9K in September 2026. - Estimated monthly branded searches for Azure Pipelines worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Build automation platforms | 8.1K | 0.64% | 7 | | Nov 2025 | Build automation platforms | 8.1K | 0.73% | 7 | | Dec 2025 | Build automation platforms | 6.6K | 0.6% | 7 | | Jan 2026 | Build automation platforms | 6.6K | 0.6% | 7 | | Feb 2026 | Build automation platforms | 6.6K | 0.59% | 8 | | Mar 2026 | Build automation platforms | 6.6K | 0.51% | 8 | | Apr 2026 | Build automation platforms | 6.6K | 0.52% | 8 | | May 2026 | Build automation platforms | 5.4K | 0.43% | 8 | | Jun 2026 | Build automation platforms | 5.4K | 0.45% | 8 | | Jul 2026 | Build automation platforms | 4.4K | 0.42% | 8 | | Aug 2026 | Build automation platforms | 4.4K | 0.41% | 8 | | Sep 2026 | Build automation platforms | 4.4K | 0.37% | 8 | | Oct 2025 | CI/CD tools | 8.1K | 1.7% | 7 | | Nov 2025 | CI/CD tools | 8.1K | 1.7% | 7 | | Dec 2025 | CI/CD tools | 6.6K | 1.4% | 8 | | Jan 2026 | CI/CD tools | 6.6K | 1.4% | 8 | | Feb 2026 | CI/CD tools | 6.6K | 1.3% | 8 | | Mar 2026 | CI/CD tools | 6.6K | 1.2% | 8 | | Apr 2026 | CI/CD tools | 6.6K | 1.3% | 8 | | May 2026 | CI/CD tools | 5.4K | 1.1% | 8 | | Jun 2026 | CI/CD tools | 5.4K | 1.2% | 8 | | Jul 2026 | CI/CD tools | 4.4K | 1.1% | 8 | | Aug 2026 | CI/CD tools | 4.4K | 0.99% | 8 | | Sep 2026 | CI/CD tools | 4.4K | 1% | 8 | ## How are Azure Pipelines’ branded searches counted? Brandwave collects information about searches that people make online using Azure Pipelines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure pipelines” ## Which build automation platforms compete with Azure Pipelines? - [GitLab](/demand/global-en/brands/gitlab) - [Jenkins](/demand/global-en/brands/jenkins) - [GitHub Actions](/demand/global-en/brands/github-actions): Head-to-head: /demand/global-en/compare/azure-pipelines-vs-github-actions - [Gradle](/demand/global-en/brands/gradle): Head-to-head: /demand/global-en/compare/azure-pipelines-vs-gradle - [CircleCI](/demand/global-en/brands/circleci): Head-to-head: /demand/global-en/compare/azure-pipelines-vs-circleci - [TeamCity](/demand/global-en/brands/teamcity): Head-to-head: /demand/global-en/compare/azure-pipelines-vs-teamcity - [Buildkite](/demand/global-en/brands/buildkite): Head-to-head: /demand/global-en/compare/azure-pipelines-vs-buildkite ## Who owns Azure Pipelines? Azure Pipelines is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Cloud, Microsoft Defender for Office 365, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Outlook, Microsoft Places, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 69 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure Pipelines? Azure Pipelines is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Cloud, Microsoft Defender for Office 365, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Outlook, Microsoft Places, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Azure Pipelines: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/azure-pipelines This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/azure-pipelines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.