--- title: "Azure DevOps: search popularity worldwide" description: "Microsoft’s service for code repositories, pipelines and project tracking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/azure-devops" publisher: "Brandwave" --- # Azure DevOps: search popularity worldwide Microsoft’s service for code repositories, pipelines and project tracking. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure DevOps - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among code hosting platforms**: 0.92% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Code hosting platforms | 4 | 0.92% | 165K | - [Code hosting platforms](/demand/global-en/categories/code-hosting-platforms) ## Top code hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure DevOps was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azure DevOps is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bitbucket | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Codeberg | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Forgejo | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Gitea | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Azure DevOps | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about code hosting platforms - Asked ChatGPT "Which code hosting platform should I use?": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Forgejo - Asked ChatGPT "What are the best code hosting platforms?": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Codeberg, 5. Forgejo, 6. Gitea, 7. Azure DevOps - Asked ChatGPT "What's the best code hosting platform for a development team?": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Azure DevOps, 5. Forgejo - Searched Google, AI Overview "code hosting platform": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Codeberg, 5. Gitea, 6. Forgejo, 7. Azure DevOps - Searched Google, AI Overview "source code hosting": 1. GitHub, 2. GitLab, 3. Bitbucket, 4. Codeberg, 5. Gitea, 6. Forgejo Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Azure DevOps changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure DevOps worldwide fell from 201K to 165K. - Across the 12 months ending September 2026, Azure DevOps’ share of searches among code hosting platforms worldwide decreased from 1.6% to 0.92%. ## How did search popularity change for code hosting platforms worldwide in September 2026? - In September 2026, GitLab gained share of searches among code hosting platforms worldwide, from 3.8% to 4.6%. - In September 2026, GitHub lost share of searches among code hosting platforms worldwide, from 93.1% to 92.4%. - In September 2026, Forgejo rose from 7th to 6th among code hosting platforms worldwide. - In September 2026, Codeberg fell from 6th to 7th among code hosting platforms worldwide. - Estimated monthly branded searches for Gitea worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026. - Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Code hosting platforms | 201K | 1.6% | 4 | | Nov 2025 | Code hosting platforms | 165K | 1.1% | 4 | | Dec 2025 | Code hosting platforms | 135K | 1.1% | 4 | | Jan 2026 | Code hosting platforms | 165K | 1.3% | 4 | | Feb 2026 | Code hosting platforms | 165K | 1.1% | 4 | | Mar 2026 | Code hosting platforms | 201K | 1.1% | 4 | | Apr 2026 | Code hosting platforms | 165K | 0.92% | 4 | | May 2026 | Code hosting platforms | 165K | 0.91% | 4 | | Jun 2026 | Code hosting platforms | 165K | 1.1% | 4 | | Jul 2026 | Code hosting platforms | 165K | 1.1% | 4 | | Aug 2026 | Code hosting platforms | 165K | 0.93% | 4 | | Sep 2026 | Code hosting platforms | 165K | 0.92% | 4 | ## How are Azure DevOps’ branded searches counted? Brandwave collects information about searches that people make online using Azure DevOps’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure devops” ## Which code hosting platforms compete with Azure DevOps? - [GitHub](/demand/global-en/brands/github): Head-to-head: /demand/global-en/compare/azure-devops-vs-github - [GitLab](/demand/global-en/brands/gitlab): Head-to-head: /demand/global-en/compare/azure-devops-vs-gitlab - [Bitbucket](/demand/global-en/brands/bitbucket): Head-to-head: /demand/global-en/compare/azure-devops-vs-bitbucket - [Gitea](/demand/global-en/brands/gitea): Head-to-head: /demand/global-en/compare/azure-devops-vs-gitea - [Forgejo](/demand/global-en/brands/forgejo): Head-to-head: /demand/global-en/compare/azure-devops-vs-forgejo - [Codeberg](/demand/global-en/brands/codeberg) ## Who owns Azure DevOps? Azure DevOps is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure DevOps? Azure DevOps is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Azure DevOps: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/azure-devops This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/azure-devops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.