--- title: "Azure Data Factory: search popularity worldwide" description: "Microsoft's cloud service for building data integration pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/azure-data-factory" publisher: "Brandwave" --- # Azure Data Factory: search popularity worldwide Microsoft's cloud service for building data integration pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure Data Factory - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among data integration and ETL tools**: 14.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Data integration and ETL tools | 3 | 14.6% | 201K | | ETL tools | 2 | 29% | 201K | - [Data integration and ETL tools](/demand/global-en/categories/data-integration-tools) - [ETL tools](/demand/global-en/categories/etl-tools) ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure Data Factory was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azure Data Factory is the sixth most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt - Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi - Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt - Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend - Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt Not named in any answer: MuleSoft, Workato and Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Azure Data Factory changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure Data Factory worldwide held steady at 201K. - Across the 12 months ending September 2026, Azure Data Factory’s share of searches among data integration and ETL tools worldwide increased from 12.5% to 14.6%. - Across the 12 months ending September 2026, Azure Data Factory’s share of searches among data integration and ETL tools worldwide peaked at 14.6% in September 2026 and was lowest at 10.7% in December 2025. - Across the 12 months ending September 2026, Azure Data Factory’s share of searches among ETL tools worldwide increased from 23.4% to 29%. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%. - In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools worldwide, from 13% to 14.6%. - In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%. - In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%. - Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026. - In September 2026, Fivetran rose from 6th to 5th among data integration and ETL tools worldwide. ## How did search popularity change for ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among ETL tools worldwide, from 51.6% to 53%. - In September 2026, Azure Data Factory gained share of searches among ETL tools worldwide, from 28.3% to 29%. - In September 2026, Airbyte lost share of searches among ETL tools worldwide, from 3.8% to 3.2%. - In September 2026, AWS Glue lost share of searches among ETL tools worldwide, from 3.8% to 3.2%. - In September 2026, Matillion rose from 8th to 7th among ETL tools worldwide. - In September 2026, dbt fell from 7th to 8th among ETL tools worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Data integration and ETL tools | 201K | 12.5% | 3 | | Nov 2025 | Data integration and ETL tools | 165K | 12.4% | 3 | | Dec 2025 | Data integration and ETL tools | 135K | 10.7% | 3 | | Jan 2026 | Data integration and ETL tools | 165K | 11.7% | 3 | | Feb 2026 | Data integration and ETL tools | 165K | 12.6% | 3 | | Mar 2026 | Data integration and ETL tools | 201K | 13.1% | 3 | | Apr 2026 | Data integration and ETL tools | 165K | 12% | 3 | | May 2026 | Data integration and ETL tools | 165K | 12.3% | 3 | | Jun 2026 | Data integration and ETL tools | 165K | 12.8% | 3 | | Jul 2026 | Data integration and ETL tools | 165K | 13.8% | 3 | | Aug 2026 | Data integration and ETL tools | 165K | 13% | 3 | | Sep 2026 | Data integration and ETL tools | 201K | 14.6% | 3 | | Oct 2025 | ETL tools | 201K | 23.4% | 2 | | Nov 2025 | ETL tools | 165K | 23.8% | 2 | | Dec 2025 | ETL tools | 135K | 23.6% | 2 | | Jan 2026 | ETL tools | 165K | 23.8% | 2 | | Feb 2026 | ETL tools | 165K | 24.1% | 2 | | Mar 2026 | ETL tools | 201K | 24.7% | 2 | | Apr 2026 | ETL tools | 165K | 24.2% | 2 | | May 2026 | ETL tools | 165K | 24.7% | 2 | | Jun 2026 | ETL tools | 165K | 27.3% | 2 | | Jul 2026 | ETL tools | 165K | 28% | 2 | | Aug 2026 | ETL tools | 165K | 28.3% | 2 | | Sep 2026 | ETL tools | 201K | 29% | 2 | ## How are Azure Data Factory’s branded searches counted? Brandwave collects information about searches that people make online using Azure Data Factory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure data factory” ## Which data integration and ETL tools compete with Azure Data Factory? - [Domo](/demand/global-en/brands/domo): Head-to-head: /demand/global-en/compare/azure-data-factory-vs-domo - [Informatica](/demand/global-en/brands/informatica): Head-to-head: /demand/global-en/compare/azure-data-factory-vs-informatica - [Boomi](/demand/global-en/brands/boomi): Head-to-head: /demand/global-en/compare/azure-data-factory-vs-boomi - [Fivetran](/demand/global-en/brands/fivetran): Head-to-head: /demand/global-en/compare/azure-data-factory-vs-fivetran - [MuleSoft](/demand/global-en/brands/mulesoft): Head-to-head: /demand/global-en/compare/azure-data-factory-vs-mulesoft - [Workato](/demand/global-en/brands/workato) - [Apache Airflow](/demand/global-en/brands/apache-airflow) - [Airbyte](/demand/global-en/brands/airbyte) - [AWS Glue](/demand/global-en/brands/aws-glue) - [Talend](/demand/global-en/brands/talend) - [Matillion](/demand/global-en/brands/matillion) - [dbt](/demand/global-en/brands/dbt) - [Stitch](/demand/global-en/brands/stitch) ## Who owns Azure Data Factory? Azure Data Factory is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure Data Factory? Azure Data Factory is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Azure Data Factory: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/azure-data-factory This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/azure-data-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.