---
title: "Azure API Management: search popularity and Share of Search worldwide"
description: "Azure API Management is api gateway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/azure-api-management"
publisher: "Brandwave"
---

# Azure API Management: search popularity and Share of Search worldwide

Azure API Management is api gateway. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Azure API Management
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among API gateways**: 10.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| API gateways | 4 | 10.9% | 6.6K |

- [API gateways](/demand/global-en/categories/api-gateways)

## How has branded search demand for Azure API Management changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Azure API Management worldwide fell from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Azure API Management’s estimated Share of Search among API gateways worldwide peaked at 13.1% in April 2026 and was lowest at 9.1% in December 2025.

## How did search popularity change for API gateways worldwide in August 2026?

- In August 2026, Tyk overtook AWS API Gateway to rank 2nd among API gateways worldwide, at 24.3%.
- In August 2026, Azure API Management gained estimated Share of Search among API gateways worldwide, from 10% to 10.9%.
- In August 2026, Apigee lost estimated Share of Search among API gateways worldwide, from 40.9% to 36.5%.
- In August 2026, AWS API Gateway lost estimated Share of Search among API gateways worldwide, from 18.3% to 16.3%.
- In August 2026, Kong lost estimated Share of Search among API gateways worldwide, from 8.2% to 7.2%.
- Estimated monthly branded searches for KrakenD worldwide fell 46.3% over 11 measured months, from 5.4K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | API gateways | 9.9K | 10.7% | 4 |
| Nov 2025 | API gateways | 9.9K | 12.4% | 4 |
| Dec 2025 | API gateways | 6.6K | 9.1% | 4 |
| Jan 2026 | API gateways | 8.1K | 10.4% | 4 |
| Feb 2026 | API gateways | 8.1K | 10.5% | 4 |
| Mar 2026 | API gateways | 9.9K | 12.2% | 4 |
| Apr 2026 | API gateways | 9.9K | 13.1% | 4 |
| May 2026 | API gateways | 8.1K | 10.6% | 4 |
| Jun 2026 | API gateways | 8.1K | 11.4% | 4 |
| Jul 2026 | API gateways | 6.6K | 10% | 4 |
| Aug 2026 | API gateways | 6.6K | 10.9% | 4 |
| Sep 2026 | API gateways | — | — | — |

## How is Azure API Management measured?

Brandwave collects information about searches that people make online using Azure API Management’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “azure api management”

## Which API gateways compete with Azure API Management?

- [Apigee](/demand/global-en/brands/apigee): Head-to-head: /demand/global-en/compare/apigee-vs-azure-api-management
- [Tyk](/demand/global-en/brands/tyk): Head-to-head: /demand/global-en/compare/azure-api-management-vs-tyk
- [AWS API Gateway](/demand/global-en/brands/aws-api-gateway): Head-to-head: /demand/global-en/compare/aws-api-gateway-vs-azure-api-management
- [Kong](/demand/global-en/brands/kong-inc): Head-to-head: /demand/global-en/compare/azure-api-management-vs-kong-inc
- [KrakenD](/demand/global-en/brands/krakend): Head-to-head: /demand/global-en/compare/azure-api-management-vs-krakend

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Azure API Management: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/azure-api-management

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/azure-api-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.