--- title: "Azure AI Search: search popularity worldwide" description: "Azure AI Search is a rag platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/azure-ai-search" publisher: "Brandwave" --- # Azure AI Search: search popularity worldwide Azure AI Search is a rag platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Azure AI Search - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among rag platforms**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rag platforms | 6 | 1.7% | 9.9K | - [Rag platforms](/demand/global-en/categories/rag-platforms) ## Top rag platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Azure AI Search was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azure AI Search is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LlamaIndex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LangChain | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LangGraph | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Haystack | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | RAGFlow | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Dify | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Vectara | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Azure AI Search | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | LlamaCloud | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ragie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rag platforms - Asked ChatGPT "Which RAG platform should I use?": 1. LlamaIndex, 2. LangChain, 3. LangGraph, 4. Haystack, 5. RAGFlow, 6. Azure AI Search - Asked ChatGPT "What are the best RAG platforms?": 1. LlamaIndex, 2. LangChain, 3. LangGraph, 4. Haystack, 5. RAGFlow, 6. Dify, 7. Vectara, 8. Azure AI Search, 9. LlamaCloud - Asked ChatGPT "What's the best RAG platform for a development team?": 1. LlamaIndex, 2. LangChain, 3. LangGraph, 4. Haystack, 5. Vectara, 6. RAGFlow, 7. LlamaCloud - Searched Google, AI Overview "rag platforms": 1. LlamaIndex, 2. LangChain, 3. LangGraph, 4. Haystack, 5. Dify, 6. RAGFlow - Searched Google, AI Overview "rag software": 1. LangChain, 2. LlamaIndex, 3. RAGFlow, 4. Haystack Not named in any answer: Ragie. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Azure AI Search changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Azure AI Search worldwide fell from 14.8K to 9.9K. - Across the 12 months ending September 2026, Azure AI Search’s share of searches among rag platforms worldwide held steady, from 2.1% to 1.7%. ## How did search popularity change for rag platforms worldwide in September 2026? - In September 2026, LangChain gained share of searches among rag platforms worldwide, from 42.4% to 43%. - In September 2026, LlamaIndex lost share of searches among rag platforms worldwide, from 4.7% to 3.9%. - In September 2026, RAGFlow lost share of searches among rag platforms worldwide, from 3.1% to 2.6%. - Estimated monthly branded searches for LlamaCloud worldwide fell 69.7% over 12 measured months, from 2.9K to 880 in September 2026. - Estimated monthly branded searches for Ragie worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026. - Estimated monthly branded searches for Vectara worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rag platforms | 14.8K | 2.1% | 6 | | Nov 2025 | Rag platforms | 14.8K | 2.3% | 6 | | Dec 2025 | Rag platforms | 12.1K | 1.8% | 6 | | Jan 2026 | Rag platforms | 14.8K | 2.1% | 6 | | Feb 2026 | Rag platforms | 14.8K | 2.2% | 5 | | Mar 2026 | Rag platforms | 14.8K | 1.7% | 6 | | Apr 2026 | Rag platforms | 12.1K | 1.6% | 6 | | May 2026 | Rag platforms | 12.1K | 1.6% | 6 | | Jun 2026 | Rag platforms | 12.1K | 1.6% | 6 | | Jul 2026 | Rag platforms | 12.1K | 2% | 6 | | Aug 2026 | Rag platforms | 9.9K | 1.7% | 6 | | Sep 2026 | Rag platforms | 9.9K | 1.7% | 6 | ## How are Azure AI Search’s branded searches counted? Brandwave collects information about searches that people make online using Azure AI Search’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure ai search” ## Which rag platforms compete with Azure AI Search? - [LangChain](/demand/global-en/brands/langchain) - [LangGraph](/demand/global-en/brands/langgraph) - [Dify](/demand/global-en/brands/dify): Head-to-head: /demand/global-en/compare/azure-ai-search-vs-dify - [LlamaIndex](/demand/global-en/brands/llamaindex): Head-to-head: /demand/global-en/compare/azure-ai-search-vs-llamaindex - [RAGFlow](/demand/global-en/brands/ragflow): Head-to-head: /demand/global-en/compare/azure-ai-search-vs-ragflow - [Vectara](/demand/global-en/brands/vectara): Head-to-head: /demand/global-en/compare/azure-ai-search-vs-vectara - [Ragie](/demand/global-en/brands/ragie): Head-to-head: /demand/global-en/compare/azure-ai-search-vs-ragie - [LlamaCloud](/demand/global-en/brands/llamacloud) - [Haystack](/demand/global-en/brands/haystack) ## Who owns Azure AI Search? Azure AI Search is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Azure AI Search? Azure AI Search is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Azure AI Search: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/azure-ai-search This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/azure-ai-search. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.