---
title: "AYBL: search popularity and Share of Search worldwide"
description: "An activewear brand offering gym clothing and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/aybl"
publisher: "Brandwave"
---

# AYBL: search popularity and Share of Search worldwide

An activewear brand offering gym clothing and accessories. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AYBL
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among challenger activewear brands**: 9.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Challenger activewear brands | 4 | 9.3% | 714K |

- [Challenger activewear brands](/demand/global-en/categories/challenger-activewear-brands)

## How has branded search demand for AYBL changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AYBL worldwide rose from 395K to 714K.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide increased from 5.6% to 9.3%.
- Across the 11 months ending August 2026, AYBL’s estimated Share of Search among challenger activewear brands worldwide peaked at 12% in March 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, AYBL rose from 5th to 4th among challenger activewear brands worldwide.

## How did search popularity change for challenger activewear brands worldwide in August 2026?

- In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
- In August 2026, Vuori gained estimated Share of Search among challenger activewear brands worldwide, from 15.4% to 16.9%.
- In August 2026, Alo Yoga gained estimated Share of Search among challenger activewear brands worldwide, from 13.8% to 15.1%.
- In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.
- In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.
- In August 2026, Oner Active lost estimated Share of Search among challenger activewear brands worldwide, from 9.6% to 8.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Challenger activewear brands | 395K | 5.6% | 5 |
| Nov 2025 | Challenger activewear brands | 1.1M | 6.9% | 4 |
| Dec 2025 | Challenger activewear brands | 592K | 5.9% | 5 |
| Jan 2026 | Challenger activewear brands | 598K | 7% | 5 |
| Feb 2026 | Challenger activewear brands | 490K | 6.9% | 5 |
| Mar 2026 | Challenger activewear brands | 1.1M | 12% | 4 |
| Apr 2026 | Challenger activewear brands | 591K | 7.2% | 5 |
| May 2026 | Challenger activewear brands | 484K | 6.4% | 5 |
| Jun 2026 | Challenger activewear brands | 480K | 6.2% | 5 |
| Jul 2026 | Challenger activewear brands | 578K | 8.2% | 5 |
| Aug 2026 | Challenger activewear brands | 714K | 9.3% | 4 |
| Sep 2026 | Challenger activewear brands | — | — | — |

## How is AYBL measured?

Brandwave collects information about searches that people make online using AYBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aybl”
- “aybl activewear”
- “aybl clothing”
- “aybl leggings”

## Which challenger activewear brands compete with AYBL?

- [Gymshark](/demand/global-en/brands/gymshark): Head-to-head: /demand/global-en/compare/aybl-vs-gymshark
- [Vuori](/demand/global-en/brands/vuori): Head-to-head: /demand/global-en/compare/aybl-vs-vuori
- [Alo Yoga](/demand/global-en/brands/alo-yoga): Head-to-head: /demand/global-en/compare/alo-yoga-vs-aybl
- [Oner Active](/demand/global-en/brands/oner-active): Head-to-head: /demand/global-en/compare/aybl-vs-oner-active
- [SET ACTIVE](/demand/global-en/brands/set-active): Head-to-head: /demand/global-en/compare/aybl-vs-set-active

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AYBL: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/aybl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aybl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.