--- title: "AXA: search popularity and Share of Search worldwide" description: "AXA is an insurance company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/axa" publisher: "Brandwave" --- # AXA: search popularity and Share of Search worldwide AXA is an insurance company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AXA - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among health insurance brands**: 47.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Health insurance brands | 1 | 47.1% | 1.2M | | Travel insurance brands | 1 | 88.2% | 1.2M | | Travel insurance providers | 1 | 92.2% | 1.2M | - [Health insurance brands](/demand/global-en/categories/health-insurance-brands) - [Travel insurance brands](/demand/global-en/categories/travel-insurance-brands) - [Travel insurance providers](/demand/global-en/categories/travel-insurance-providers) ## How has branded search demand for AXA changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for AXA worldwide held steady at 1.2M. - Across the 11 months ending August 2026, AXA’s estimated Share of Search among health insurance brands worldwide decreased from 54.2% to 47.1%. - Across the 11 months ending August 2026, AXA’s estimated Share of Search among health insurance brands worldwide peaked at 64.5% in March 2026 and was lowest at 47.1% in August 2026. - Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide decreased from 90.2% to 88.2%. - Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance brands worldwide peaked at 91.4% in December 2025 and was lowest at 88.2% in August 2026. - Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide decreased from 93.7% to 92.2%. - Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide peaked at 94% in November 2025 and was lowest at 92.2% in August 2026. ## How did search popularity change for health insurance brands worldwide in August 2026? - In August 2026, UnitedHealthcare gained estimated Share of Search among health insurance brands worldwide, from 37.7% to 47.1%. - In August 2026, AXA lost estimated Share of Search among health insurance brands worldwide, from 55.8% to 47.1%. - In August 2026, Aetna lost estimated Share of Search among health insurance brands worldwide, from 4.1% to 3.5%. - Estimated monthly branded searches for Cigna worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026. - Estimated monthly branded searches for Humana worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026. ## How did search popularity change for travel insurance brands worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance brands worldwide, from 2% to 2.9%. - In August 2026, InsureandGo gained estimated Share of Search among travel insurance brands worldwide, from 3.7% to 4.4%. - In August 2026, AXA lost estimated Share of Search among travel insurance brands worldwide, from 90.2% to 88.2%. - Estimated monthly branded searches for Cover-More worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. ## How did search popularity change for travel insurance providers worldwide in August 2026? - In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%. - In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%. - In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Health insurance brands | 1.2M | 54.2% | 1 | | Nov 2025 | Health insurance brands | 1.2M | 59.4% | 1 | | Dec 2025 | Health insurance brands | 1.2M | 59.4% | 1 | | Jan 2026 | Health insurance brands | 1.5M | 59.8% | 1 | | Feb 2026 | Health insurance brands | 1.2M | 59.7% | 1 | | Mar 2026 | Health insurance brands | 1.5M | 64.5% | 1 | | Apr 2026 | Health insurance brands | 1.2M | 64.1% | 1 | | May 2026 | Health insurance brands | 1.2M | 64.1% | 1 | | Jun 2026 | Health insurance brands | 1.2M | 55.7% | 1 | | Jul 2026 | Health insurance brands | 1.2M | 55.8% | 1 | | Aug 2026 | Health insurance brands | 1.2M | 47.1% | 1 | | Sep 2026 | Health insurance brands | — | — | — | | Oct 2025 | Travel insurance brands | 1.2M | 90.2% | 1 | | Nov 2025 | Travel insurance brands | 1.2M | 91.1% | 1 | | Dec 2025 | Travel insurance brands | 1.2M | 91.4% | 1 | | Jan 2026 | Travel insurance brands | 1.5M | 89.8% | 1 | | Feb 2026 | Travel insurance brands | 1.2M | 88.8% | 1 | | Mar 2026 | Travel insurance brands | 1.5M | 90.3% | 1 | | Apr 2026 | Travel insurance brands | 1.2M | 89.8% | 1 | | May 2026 | Travel insurance brands | 1.2M | 89.1% | 1 | | Jun 2026 | Travel insurance brands | 1.2M | 90% | 1 | | Jul 2026 | Travel insurance brands | 1.2M | 90.2% | 1 | | Aug 2026 | Travel insurance brands | 1.2M | 88.2% | 1 | | Sep 2026 | Travel insurance brands | — | — | — | | Oct 2025 | Travel insurance providers | 1.2M | 93.7% | 1 | | Nov 2025 | Travel insurance providers | 1.2M | 94% | 1 | | Dec 2025 | Travel insurance providers | 1.2M | 93.7% | 1 | | Jan 2026 | Travel insurance providers | 1.5M | 93.2% | 1 | | Feb 2026 | Travel insurance providers | 1.2M | 92.9% | 1 | | Mar 2026 | Travel insurance providers | 1.5M | 93.7% | 1 | | Apr 2026 | Travel insurance providers | 1.2M | 93.2% | 1 | | May 2026 | Travel insurance providers | 1.2M | 93.2% | 1 | | Jun 2026 | Travel insurance providers | 1.2M | 93.4% | 1 | | Jul 2026 | Travel insurance providers | 1.2M | 93.7% | 1 | | Aug 2026 | Travel insurance providers | 1.2M | 92.2% | 1 | | Sep 2026 | Travel insurance providers | — | — | — | ## How is AXA measured? Brandwave collects information about searches that people make online using AXA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “axa” ## Which health insurance brands compete with AXA? - [UnitedHealthcare](/demand/global-en/brands/unitedhealthcare): Head-to-head: /demand/global-en/compare/axa-vs-unitedhealthcare - [Aetna](/demand/global-en/brands/aetna): Head-to-head: /demand/global-en/compare/aetna-vs-axa - [Cigna](/demand/global-en/brands/cigna): Head-to-head: /demand/global-en/compare/axa-vs-cigna - [Humana](/demand/global-en/brands/humana): Head-to-head: /demand/global-en/compare/axa-vs-humana - [Bupa](/demand/global-en/brands/bupa): Head-to-head: /demand/global-en/compare/axa-vs-bupa ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "AXA: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/axa This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/axa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.