--- title: "AWS WAF: search popularity worldwide" description: "Amazon Web Services’ web application firewall. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aws-waf" publisher: "Brandwave" --- # AWS WAF: search popularity worldwide Amazon Web Services’ web application firewall. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWS WAF - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among website security platforms**: 0.26% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Website security platforms | 5 | 0.26% | 22.2K | - [Website security platforms](/demand/global-en/categories/website-security-platforms) ## How has branded search demand for AWS WAF changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AWS WAF worldwide fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, AWS WAF fell from 4th to 5th among website security platforms worldwide. ## How did search popularity change for website security platforms worldwide in September 2026? - In September 2026, GoDaddy overtook Cloudflare to become the leader among website security platforms worldwide, with 49.2% of the searches. - In September 2026, Sucuri gained share of searches among website security platforms worldwide, from 1.9% to 2.5%. - In September 2026, Cloudflare lost share of searches among website security platforms worldwide, from 52.5% to 47.6%. - Estimated monthly branded searches for SiteLock worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026. - Estimated monthly branded searches for Imperva worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. - Estimated monthly branded searches for AWS WAF worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Website security platforms | 27.1K | 0.44% | 4 | | Nov 2025 | Website security platforms | 22.2K | 0.17% | 5 | | Dec 2025 | Website security platforms | 22.2K | 0.28% | 4 | | Jan 2026 | Website security platforms | 22.2K | 0.3% | 5 | | Feb 2026 | Website security platforms | 22.2K | 0.34% | 5 | | Mar 2026 | Website security platforms | 27.1K | 0.34% | 4 | | Apr 2026 | Website security platforms | 27.1K | 0.38% | 4 | | May 2026 | Website security platforms | 22.2K | 0.31% | 5 | | Jun 2026 | Website security platforms | 22.2K | 0.31% | 5 | | Jul 2026 | Website security platforms | 22.2K | 0.31% | 5 | | Aug 2026 | Website security platforms | 22.2K | 0.28% | 5 | | Sep 2026 | Website security platforms | 22.2K | 0.26% | 5 | ## How are AWS WAF’s branded searches counted? Brandwave collects information about searches that people make online using AWS WAF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws waf” ## Which website security platforms compete with AWS WAF? - [GoDaddy](/demand/global-en/brands/godaddy) - [Cloudflare](/demand/global-en/brands/cloudflare): Head-to-head: /demand/global-en/compare/aws-waf-vs-cloudflare - [Sucuri](/demand/global-en/brands/sucuri): Head-to-head: /demand/global-en/compare/aws-waf-vs-sucuri - [Wordfence](/demand/global-en/brands/wordfence): Head-to-head: /demand/global-en/compare/aws-waf-vs-wordfence - [Imperva](/demand/global-en/brands/imperva): Head-to-head: /demand/global-en/compare/aws-waf-vs-imperva - [SiteLock](/demand/global-en/brands/sitelock): Head-to-head: /demand/global-en/compare/aws-waf-vs-sitelock ## Who owns AWS WAF? AWS WAF is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution and AWS Glue, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AWS WAF? AWS WAF is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution and AWS Glue, owned by the same company, worldwide. ## Cite this page Brandwave. "AWS WAF: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aws-waf This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aws-waf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.