--- title: "AWS Step Functions: search popularity worldwide" description: "AWS Step Functions is a workflow orchestration platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aws-step-functions" publisher: "Brandwave" --- # AWS Step Functions: search popularity worldwide AWS Step Functions is a workflow orchestration platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWS Step Functions - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among workflow orchestration platforms**: 10.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workflow orchestration platforms | 4 | 10.1% | 14.8K | - [Workflow orchestration platforms](/demand/global-en/categories/workflow-orchestration-platforms) ## Top workflow orchestration platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS Step Functions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS Step Functions is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airflow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dagster | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Prefect | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Temporal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | AWS Step Functions | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Argo Workflows | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Kestra | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Argo CD | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about workflow orchestration platforms - Asked ChatGPT "Which workflow orchestration platform should I use?": 1. Dagster, 2. Temporal, 3. Prefect, 4. Airflow, 5. Kestra - Asked ChatGPT "What are the best workflow orchestration platforms?": 1. Temporal, 2. Airflow, 3. Prefect, 4. Dagster, 5. AWS Step Functions, 6. Argo Workflows - Asked ChatGPT "What's the best workflow orchestration platform for data pipelines?": 1. Dagster, 2. Airflow, 3. Prefect, 4. AWS Step Functions, 5. Argo Workflows - Searched Google, AI Overview "workflow orchestration platforms": 1. Airflow, 2. Prefect, 3. Argo Workflows - Searched Google, AI Overview "data workflow orchestration": 1. Airflow, 2. Dagster, 3. Prefect, 4. Kestra Not named in any answer: Argo CD. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for AWS Step Functions changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AWS Step Functions worldwide fell from 22.2K to 14.8K. - Across the 12 months ending September 2026, AWS Step Functions’ share of searches among workflow orchestration platforms worldwide decreased from 12.4% to 10.1%. - Across the 12 months ending September 2026, AWS Step Functions’ share of searches among workflow orchestration platforms worldwide peaked at 12.4% in October 2025 and was lowest at 8.4% in August 2026. ## How did search popularity change for workflow orchestration platforms worldwide in September 2026? - In September 2026, AWS Step Functions gained share of searches among workflow orchestration platforms worldwide, from 8.4% to 10.1%. - In September 2026, Argo CD lost share of searches among workflow orchestration platforms worldwide, from 49.9% to 49.1%. - In September 2026, Prefect rose from 8th to 7th among workflow orchestration platforms worldwide. - In September 2026, Airflow fell from 7th to 8th among workflow orchestration platforms worldwide. - Estimated monthly branded searches for Argo Workflows worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Dagster worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workflow orchestration platforms | 22.2K | 12.4% | 4 | | Nov 2025 | Workflow orchestration platforms | 18.1K | 11.1% | 4 | | Dec 2025 | Workflow orchestration platforms | 14.8K | 10.2% | 4 | | Jan 2026 | Workflow orchestration platforms | 18.1K | 11% | 4 | | Feb 2026 | Workflow orchestration platforms | 18.1K | 11% | 4 | | Mar 2026 | Workflow orchestration platforms | 18.1K | 10.3% | 4 | | Apr 2026 | Workflow orchestration platforms | 14.8K | 9% | 4 | | May 2026 | Workflow orchestration platforms | 14.8K | 9% | 4 | | Jun 2026 | Workflow orchestration platforms | 14.8K | 9% | 4 | | Jul 2026 | Workflow orchestration platforms | 14.8K | 9.7% | 4 | | Aug 2026 | Workflow orchestration platforms | 12.1K | 8.4% | 4 | | Sep 2026 | Workflow orchestration platforms | 14.8K | 10.1% | 4 | ## How are AWS Step Functions’ branded searches counted? Brandwave collects information about searches that people make online using AWS Step Functions’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws step functions” ## Which workflow orchestration platforms compete with AWS Step Functions? - [Argo CD](/demand/global-en/brands/argo): Head-to-head: /demand/global-en/compare/argo-vs-aws-step-functions - [Kestra](/demand/global-en/brands/kestra): Head-to-head: /demand/global-en/compare/aws-step-functions-vs-kestra - [Dagster](/demand/global-en/brands/dagster): Head-to-head: /demand/global-en/compare/aws-step-functions-vs-dagster - [Argo Workflows](/demand/global-en/brands/argo-workflows): Head-to-head: /demand/global-en/compare/argo-workflows-vs-aws-step-functions - [Temporal](/demand/global-en/brands/temporal): Head-to-head: /demand/global-en/compare/aws-step-functions-vs-temporal - [Prefect](/demand/global-en/brands/prefect) - [Airflow](/demand/global-en/brands/airflow) ## Who owns AWS Step Functions? AWS Step Functions is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AWS Step Functions? AWS Step Functions is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Secrets Manager, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "AWS Step Functions: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aws-step-functions This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aws-step-functions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.