--- title: "AWS Secrets Manager: search popularity worldwide" description: "AWS Secrets Manager is a secrets management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aws-secrets-manager" publisher: "Brandwave" --- # AWS Secrets Manager: search popularity worldwide AWS Secrets Manager is a secrets management platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWS Secrets Manager - **Owned by**: Amazon - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among secrets management platforms**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Secrets management platforms | 5 | 1.2% | 14.8K | - [Secrets management platforms](/demand/global-en/categories/secrets-management-platforms) ## Top secrets management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS Secrets Manager appeared in all five answers. AWS Secrets Manager is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vault | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Infisical | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Secrets Manager | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | 1Password | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Akeyless | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Doppler | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Google Cloud Secret Manager | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about secrets management platforms - Asked ChatGPT "Which secrets management platform should I use?": 1. Vault, 2. AWS Secrets Manager, 3. Infisical, 4. Google Cloud Secret Manager, 5. 1Password - Asked ChatGPT "What are the best secrets management platforms?": 1. Vault, 2. AWS Secrets Manager, 3. Google Cloud Secret Manager, 4. Infisical, 5. Doppler, 6. Akeyless, 7. 1Password - Asked ChatGPT "What's the best secrets management platform for small dev team?": 1. Infisical, 2. Doppler, 3. 1Password, 4. AWS Secrets Manager, 5. Vault - Searched Google, AI Overview "secrets management platform": 1. Vault, 2. Akeyless, 3. Infisical, 4. AWS Secrets Manager, 5. Doppler, 6. 1Password - Searched Google, AI Overview "store secrets securely": 1. 1Password, 2. Vault, 3. Akeyless, 4. AWS Secrets Manager Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for AWS Secrets Manager changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AWS Secrets Manager worldwide fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, AWS Secrets Manager’s share of searches among secrets management platforms worldwide decreased from 1.8% to 1.2%. - Across the 12 months ending September 2026, AWS Secrets Manager’s share of searches among secrets management platforms worldwide peaked at 2% in November 2025 and was lowest at 0.91% in July 2026. - Across the 12 months ending September 2026, AWS Secrets Manager fell from 4th to 5th among secrets management platforms worldwide. ## How did search popularity change for secrets management platforms worldwide in September 2026? - In September 2026, 1Password gained share of searches among secrets management platforms worldwide, from 59.9% to 64.4%. - In September 2026, Doppler lost share of searches among secrets management platforms worldwide, from 32.7% to 28.7%. - Estimated monthly branded searches for Infisical worldwide rose 124% over 12 measured months, from 12.1K to 27.1K in September 2026. - Estimated monthly branded searches for Google Cloud Secret Manager worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026. - Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Secrets management platforms | 18.1K | 1.8% | 4 | | Nov 2025 | Secrets management platforms | 18.1K | 2% | 4 | | Dec 2025 | Secrets management platforms | 14.8K | 1.6% | 4 | | Jan 2026 | Secrets management platforms | 18.1K | 1.7% | 4 | | Feb 2026 | Secrets management platforms | 18.1K | 1.9% | 4 | | Mar 2026 | Secrets management platforms | 22.2K | 1.9% | 4 | | Apr 2026 | Secrets management platforms | 18.1K | 1.6% | 5 | | May 2026 | Secrets management platforms | 18.1K | 1.6% | 5 | | Jun 2026 | Secrets management platforms | 18.1K | 1.7% | 5 | | Jul 2026 | Secrets management platforms | 18.1K | 0.91% | 5 | | Aug 2026 | Secrets management platforms | 18.1K | 1.6% | 5 | | Sep 2026 | Secrets management platforms | 14.8K | 1.2% | 5 | ## How are AWS Secrets Manager’s branded searches counted? Brandwave collects information about searches that people make online using AWS Secrets Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws secrets manager” ## Which secrets management platforms compete with AWS Secrets Manager? - [1Password](/demand/global-en/brands/1password) - [Doppler](/demand/global-en/brands/doppler): Head-to-head: /demand/global-en/compare/aws-secrets-manager-vs-doppler - [Vault](/demand/global-en/brands/hashicorp-vault): Head-to-head: /demand/global-en/compare/aws-secrets-manager-vs-hashicorp-vault - [Infisical](/demand/global-en/brands/infisical): Head-to-head: /demand/global-en/compare/aws-secrets-manager-vs-infisical - [Akeyless](/demand/global-en/brands/akeyless): Head-to-head: /demand/global-en/compare/akeyless-vs-aws-secrets-manager - [Google Cloud Secret Manager](/demand/global-en/brands/google-cloud-secret-manager): Head-to-head: /demand/global-en/compare/aws-secrets-manager-vs-google-cloud-secret-manager ## Who owns AWS Secrets Manager? AWS Secrets Manager is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 28 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AWS Secrets Manager? AWS Secrets Manager is owned by Amazon. Brandwave also tracks Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Handmade, Amazon IVS, Amazon Kindle Direct Publishing, Amazon Merch on Demand, Amazon Multi-Channel Fulfillment, Amazon Music, Amazon Personalize, Amazon Pharmacy, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, AWS Device Farm, AWS End User Messaging, AWS Step Functions, eero, Kindle, Prime Video and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "AWS Secrets Manager: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aws-secrets-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aws-secrets-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.