---
title: "AWS Migration Hub: search popularity and Share of Search worldwide"
description: "AWS Migration Hub is a cloud migration tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/aws-migration-hub"
publisher: "Brandwave"
---

# AWS Migration Hub: search popularity and Share of Search worldwide

AWS Migration Hub is a cloud migration tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: AWS Migration Hub
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cloud migration platforms**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cloud migration platforms | 3 | 1.5% | 880 |

- [Cloud migration platforms](/demand/global-en/categories/cloud-migration-platforms)

## How has branded search demand for AWS Migration Hub changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for AWS Migration Hub worldwide fell from 1.9K to 880.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide decreased from 2.9% to 1.5%.
- Across the 11 months ending August 2026, AWS Migration Hub’s estimated Share of Search among cloud migration platforms worldwide peaked at 3.5% in February 2026 and was lowest at 1.5% in August 2026.

## How did search popularity change for cloud migration platforms worldwide in August 2026?

- In August 2026, Carbonite gained estimated Share of Search among cloud migration platforms worldwide, from 81.2% to 86.1%.
- In August 2026, Azure Migrate lost estimated Share of Search among cloud migration platforms worldwide, from 14.2% to 9.9%.
- Estimated monthly branded searches for AWS Migration Hub worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.
- Estimated monthly branded searches for Cloudamize worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloud migration platforms | 1.9K | 2.9% | 3 |
| Nov 2025 | Cloud migration platforms | 1.6K | 2.6% | 3 |
| Dec 2025 | Cloud migration platforms | 1.6K | 2.6% | 3 |
| Jan 2026 | Cloud migration platforms | 1.6K | 2.6% | 3 |
| Feb 2026 | Cloud migration platforms | 1.6K | 3.5% | 3 |
| Mar 2026 | Cloud migration platforms | 1.9K | 3.4% | 3 |
| Apr 2026 | Cloud migration platforms | 1.6K | 3.3% | 3 |
| May 2026 | Cloud migration platforms | 1.6K | 3% | 3 |
| Jun 2026 | Cloud migration platforms | 1K | 1.6% | 3 |
| Jul 2026 | Cloud migration platforms | 880 | 1.7% | 3 |
| Aug 2026 | Cloud migration platforms | 880 | 1.5% | 3 |
| Sep 2026 | Cloud migration platforms | — | — | — |

## How is AWS Migration Hub measured?

Brandwave collects information about searches that people make online using AWS Migration Hub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aws migration hub”

## Which cloud migration platforms compete with AWS Migration Hub?

- [Carbonite](/demand/global-en/brands/carbonite): Head-to-head: /demand/global-en/compare/aws-migration-hub-vs-carbonite
- [Azure Migrate](/demand/global-en/brands/azure-migrate): Head-to-head: /demand/global-en/compare/aws-migration-hub-vs-azure-migrate
- [RackWare](/demand/global-en/brands/rackware): Head-to-head: /demand/global-en/compare/aws-migration-hub-vs-rackware
- [Cloudamize](/demand/global-en/brands/cloudamize): Head-to-head: /demand/global-en/compare/aws-migration-hub-vs-cloudamize

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "AWS Migration Hub: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/aws-migration-hub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aws-migration-hub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.