--- title: "AWS Glue: search popularity worldwide" description: "Amazon Web Services' serverless data integration service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aws-glue" publisher: "Brandwave" --- # AWS Glue: search popularity worldwide Amazon Web Services' serverless data integration service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWS Glue - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among data integration and ETL tools**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Data integration and ETL tools | 10 | 1.6% | 22.2K | | ETL tools | 5 | 3.2% | 22.2K | - [Data integration and ETL tools](/demand/global-en/categories/data-integration-tools) - [ETL tools](/demand/global-en/categories/etl-tools) ## Top data integration and ETL tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS Glue was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AWS Glue is the fifth most recommended of the 14. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fivetran | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Airbyte | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Informatica | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Matillion | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Glue | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Azure Data Factory | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | dbt | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | Talend | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Apache Airflow | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Domo | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Boomi | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | MuleSoft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Workato | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stitch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data integration and ETL tools - Asked ChatGPT "Which data integration and ETL tool should I use?": 1. Airbyte, 2. Fivetran, 3. Azure Data Factory, 4. Informatica, 5. Matillion, 6. dbt - Asked ChatGPT "What are the best data integration and ETL tools?": 1. Fivetran, 2. Airbyte, 3. Informatica, 4. Azure Data Factory, 5. AWS Glue, 6. Matillion, 7. dbt, 8. Apache Airflow, 9. Talend, 10. Boomi - Asked ChatGPT "What's the best data integration and ETL tool for data pipelines?": 1. Fivetran, 2. Airbyte, 3. Matillion, 4. Informatica, 5. Apache Airflow, 6. dbt - Searched Google, AI Overview "data integration tool": 1. Fivetran, 2. Airbyte, 3. Domo, 4. Informatica, 5. Talend - Searched Google, AI Overview "etl software": 1. AWS Glue, 2. Fivetran, 3. Matillion, 4. Talend, 5. dbt Not named in any answer: MuleSoft, Workato and Stitch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for AWS Glue changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AWS Glue worldwide fell from 40.5K to 22.2K. - Across the 12 months ending September 2026, AWS Glue’s share of searches among data integration and ETL tools worldwide decreased from 2.5% to 1.6%. - Across the 12 months ending September 2026, AWS Glue’s share of searches among ETL tools worldwide decreased from 4.7% to 3.2%. - Across the 12 months ending September 2026, AWS Glue’s share of searches among ETL tools worldwide peaked at 4.8% in January 2026 and was lowest at 3.2% in September 2026. ## How did search popularity change for data integration and ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among data integration and ETL tools worldwide, from 23.8% to 26.7%. - In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools worldwide, from 13% to 14.6%. - In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%. - In September 2026, Boomi lost share of searches among data integration and ETL tools worldwide, from 8.7% to 8%. - Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026. - In September 2026, Fivetran rose from 6th to 5th among data integration and ETL tools worldwide. ## How did search popularity change for ETL tools worldwide in September 2026? - In September 2026, Informatica gained share of searches among ETL tools worldwide, from 51.6% to 53%. - In September 2026, Azure Data Factory gained share of searches among ETL tools worldwide, from 28.3% to 29%. - In September 2026, Airbyte lost share of searches among ETL tools worldwide, from 3.8% to 3.2%. - In September 2026, AWS Glue lost share of searches among ETL tools worldwide, from 3.8% to 3.2%. - In September 2026, Matillion rose from 8th to 7th among ETL tools worldwide. - In September 2026, dbt fell from 7th to 8th among ETL tools worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Data integration and ETL tools | 40.5K | 2.5% | 10 | | Nov 2025 | Data integration and ETL tools | 33.1K | 2.5% | 10 | | Dec 2025 | Data integration and ETL tools | 27.1K | 2.1% | 10 | | Jan 2026 | Data integration and ETL tools | 33.1K | 2.3% | 10 | | Feb 2026 | Data integration and ETL tools | 27.1K | 2.1% | 10 | | Mar 2026 | Data integration and ETL tools | 33.1K | 2.2% | 10 | | Apr 2026 | Data integration and ETL tools | 27.1K | 2% | 10 | | May 2026 | Data integration and ETL tools | 22.2K | 1.7% | 10 | | Jun 2026 | Data integration and ETL tools | 22.2K | 1.7% | 10 | | Jul 2026 | Data integration and ETL tools | 22.2K | 1.9% | 10 | | Aug 2026 | Data integration and ETL tools | 22.2K | 1.8% | 10 | | Sep 2026 | Data integration and ETL tools | 22.2K | 1.6% | 10 | | Oct 2025 | ETL tools | 40.5K | 4.7% | 5 | | Nov 2025 | ETL tools | 33.1K | 4.8% | 5 | | Dec 2025 | ETL tools | 27.1K | 4.7% | 5 | | Jan 2026 | ETL tools | 33.1K | 4.8% | 5 | | Feb 2026 | ETL tools | 27.1K | 4% | 5 | | Mar 2026 | ETL tools | 33.1K | 4.1% | 5 | | Apr 2026 | ETL tools | 27.1K | 4% | 5 | | May 2026 | ETL tools | 22.2K | 3.3% | 5 | | Jun 2026 | ETL tools | 22.2K | 3.7% | 5 | | Jul 2026 | ETL tools | 22.2K | 3.8% | 5 | | Aug 2026 | ETL tools | 22.2K | 3.8% | 5 | | Sep 2026 | ETL tools | 22.2K | 3.2% | 5 | ## How are AWS Glue’s branded searches counted? Brandwave collects information about searches that people make online using AWS Glue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws glue” ## Which data integration and ETL tools compete with AWS Glue? - [Domo](/demand/global-en/brands/domo) - [Informatica](/demand/global-en/brands/informatica) - [Azure Data Factory](/demand/global-en/brands/azure-data-factory) - [Boomi](/demand/global-en/brands/boomi) - [Fivetran](/demand/global-en/brands/fivetran) - [MuleSoft](/demand/global-en/brands/mulesoft) - [Workato](/demand/global-en/brands/workato): Head-to-head: /demand/global-en/compare/aws-glue-vs-workato - [Apache Airflow](/demand/global-en/brands/apache-airflow): Head-to-head: /demand/global-en/compare/apache-airflow-vs-aws-glue - [Airbyte](/demand/global-en/brands/airbyte): Head-to-head: /demand/global-en/compare/airbyte-vs-aws-glue - [Talend](/demand/global-en/brands/talend): Head-to-head: /demand/global-en/compare/aws-glue-vs-talend - [Matillion](/demand/global-en/brands/matillion): Head-to-head: /demand/global-en/compare/aws-glue-vs-matillion - [dbt](/demand/global-en/brands/dbt) - [Stitch](/demand/global-en/brands/stitch) ## Who owns AWS Glue? AWS Glue is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution and AWS WAF, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AWS Glue? AWS Glue is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution and AWS WAF, owned by the same company, worldwide. ## Cite this page Brandwave. "AWS Glue: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aws-glue This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aws-glue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.