--- title: "AWS Entity Resolution: search popularity worldwide" description: "AWS Entity Resolution is Amazon Web Services' record matching service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aws-entity-resolution" publisher: "Brandwave" --- # AWS Entity Resolution: search popularity worldwide AWS Entity Resolution is Amazon Web Services' record matching service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWS Entity Resolution - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among identity resolution platforms**: 0.13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Identity resolution platforms | 9 | 0.13% | 720 | - [Identity resolution platforms](/demand/global-en/categories/identity-resolution-platforms) ## Top identity resolution platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS Entity Resolution was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS Entity Resolution is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LiveRamp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Amperity | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Reltio | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Informatica | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Senzing | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | AWS Entity Resolution | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | FullContact | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Throtle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Neustar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Infutor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about identity resolution platforms - Asked ChatGPT "Which identity resolution platform should I use?": 1. AWS Entity Resolution, 2. LiveRamp, 3. Amperity, 4. Senzing - Asked ChatGPT "What are the best identity resolution platforms?": 1. LiveRamp, 2. Amperity, 3. Informatica, 4. Reltio, 5. Senzing, 6. AWS Entity Resolution, 7. FullContact - Asked ChatGPT "What's the best identity resolution platform for matching customer records?": 1. Reltio, 2. Informatica, 3. LiveRamp, 4. Senzing - Searched Google, AI Overview "identity resolution platforms": 1. LiveRamp, 2. Senzing - Searched Google, AI Overview "identity resolution tool": 1. Amperity, 2. LiveRamp, 3. FullContact Not named in any answer: Throtle, Neustar and Infutor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for AWS Entity Resolution changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AWS Entity Resolution worldwide fell from 880 to 720. - Across the 12 months ending September 2026, AWS Entity Resolution’s share of searches among identity resolution platforms worldwide held steady at 0.13%. ## How did search popularity change for identity resolution platforms worldwide in September 2026? - In September 2026, Informatica gained share of searches among identity resolution platforms worldwide, from 60.5% to 64.7%. - In September 2026, Throtle lost share of searches among identity resolution platforms worldwide, from 27.1% to 23.8%. - LiveRamp’s share of searches among identity resolution platforms worldwide has lost ground for 3 months in a row, from 4.4% to 2.6% in September 2026. - Estimated monthly branded searches for Reltio worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. - Estimated monthly branded searches for Infutor worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. - Estimated monthly branded searches for Amperity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Identity resolution platforms | 880 | 0.13% | 9 | | Nov 2025 | Identity resolution platforms | 720 | 0.12% | 9 | | Dec 2025 | Identity resolution platforms | 590 | 0.11% | 9 | | Jan 2026 | Identity resolution platforms | 720 | 0.11% | 9 | | Feb 2026 | Identity resolution platforms | 720 | 0.13% | 9 | | Mar 2026 | Identity resolution platforms | 880 | 0.13% | 10 | | Apr 2026 | Identity resolution platforms | 880 | 0.15% | 9 | | May 2026 | Identity resolution platforms | 1K | 0.17% | 8 | | Jun 2026 | Identity resolution platforms | 720 | 0.14% | 9 | | Jul 2026 | Identity resolution platforms | 1K | 0.2% | 8 | | Aug 2026 | Identity resolution platforms | 590 | 0.12% | 9 | | Sep 2026 | Identity resolution platforms | 720 | 0.13% | 9 | ## How are AWS Entity Resolution’s branded searches counted? Brandwave collects information about searches that people make online using AWS Entity Resolution’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws entity resolution” ## Which identity resolution platforms compete with AWS Entity Resolution? - [Informatica](/demand/global-en/brands/informatica) - [Throtle](/demand/global-en/brands/throtle) - [FullContact](/demand/global-en/brands/fullcontact) - [LiveRamp](/demand/global-en/brands/liveramp) - [Neustar](/demand/global-en/brands/neustar): Head-to-head: /demand/global-en/compare/aws-entity-resolution-vs-neustar - [Reltio](/demand/global-en/brands/reltio): Head-to-head: /demand/global-en/compare/aws-entity-resolution-vs-reltio - [Amperity](/demand/global-en/brands/amperity): Head-to-head: /demand/global-en/compare/amperity-vs-aws-entity-resolution - [Senzing](/demand/global-en/brands/senzing): Head-to-head: /demand/global-en/compare/aws-entity-resolution-vs-senzing - [Infutor](/demand/global-en/brands/infutor): Head-to-head: /demand/global-en/compare/aws-entity-resolution-vs-infutor ## Who owns AWS Entity Resolution? AWS Entity Resolution is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Glue and AWS WAF, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AWS Entity Resolution? AWS Entity Resolution is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS Certification, AWS CloudFormation, AWS CodeArtifact, AWS Glue and AWS WAF, owned by the same company, worldwide. ## Cite this page Brandwave. "AWS Entity Resolution: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aws-entity-resolution This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aws-entity-resolution. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.