--- title: "AWS Certification: search popularity worldwide" description: "AWS Certification is Amazon Web Services' certification program. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aws-certification" publisher: "Brandwave" --- # AWS Certification: search popularity worldwide AWS Certification is Amazon Web Services' certification program. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: AWS Certification - **Owned by**: Amazon Web Services - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among IT certification providers**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IT certification providers | 4 | 8.8% | 135K | - [IT certification providers](/demand/global-en/categories/it-certification-providers) ## Top IT certification providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, AWS Certification was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. AWS Certification is the fifth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CompTIA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cisco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Learn | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ISC2 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | AWS Certification | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PRINCE2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PMI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GIAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EXIN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Axelos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT certification providers - Asked ChatGPT "Which IT certification provider should I use?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn - Asked ChatGPT "What are the best IT certification providers?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn, 5. AWS Certification - Asked ChatGPT "What's the best IT certification provider for a career certificate?": 1. CompTIA, 2. Microsoft Learn, 3. Cisco - Searched Google, AI Overview "best it certifications": 1. CompTIA, 2. Cisco - Searched Google, AI Overview "it certification courses": 1. CompTIA, 2. Cisco Not named in any answer: PRINCE2, PMI, GIAC, EXIN and Axelos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for AWS Certification changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for AWS Certification worldwide fell from 165K to 135K. - Across the 12 months ending September 2026, AWS Certification’s share of searches among IT certification providers worldwide decreased from 12.5% to 8.8%. - Across the 12 months ending September 2026, AWS Certification’s share of searches among IT certification providers worldwide peaked at 14.7% in December 2025 and was lowest at 8.8% in September 2026. ## How did search popularity change for IT certification providers worldwide in September 2026? - In September 2026, CompTIA gained share of searches among IT certification providers worldwide, from 17.5% to 20.6%. - In September 2026, Microsoft Learn lost share of searches among IT certification providers worldwide, from 24.3% to 22.9%. - In September 2026, Cisco lost share of searches among IT certification providers worldwide, from 47% to 45.7%. - AWS Certification’s share of searches among IT certification providers worldwide has lost ground for 3 months in a row, from 12.1% to 8.8% in September 2026. - Estimated monthly branded searches for EXIN worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026. - Estimated monthly branded searches for Axelos worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IT certification providers | 165K | 12.5% | 4 | | Nov 2025 | IT certification providers | 165K | 13.1% | 4 | | Dec 2025 | IT certification providers | 165K | 14.7% | 4 | | Jan 2026 | IT certification providers | 165K | 12.3% | 4 | | Feb 2026 | IT certification providers | 165K | 12.1% | 4 | | Mar 2026 | IT certification providers | 165K | 11.7% | 4 | | Apr 2026 | IT certification providers | 165K | 12.2% | 4 | | May 2026 | IT certification providers | 165K | 11.8% | 4 | | Jun 2026 | IT certification providers | 165K | 12.1% | 4 | | Jul 2026 | IT certification providers | 135K | 10.5% | 4 | | Aug 2026 | IT certification providers | 135K | 9.1% | 4 | | Sep 2026 | IT certification providers | 135K | 8.8% | 4 | ## How are AWS Certification’s branded searches counted? Brandwave collects information about searches that people make online using AWS Certification’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aws certification” ## Which IT certification providers compete with AWS Certification? - [Cisco](/demand/global-en/brands/cisco-certification): Head-to-head: /demand/global-en/compare/aws-certification-vs-cisco-certification - [Microsoft Learn](/demand/global-en/brands/microsoft-learn): Head-to-head: /demand/global-en/compare/aws-certification-vs-microsoft-learn - [CompTIA](/demand/global-en/brands/comptia): Head-to-head: /demand/global-en/compare/aws-certification-vs-comptia - [PRINCE2](/demand/global-en/brands/prince2): Head-to-head: /demand/global-en/compare/aws-certification-vs-prince2 - [PMI](/demand/global-en/brands/pmi): Head-to-head: /demand/global-en/compare/aws-certification-vs-pmi - [GIAC](/demand/global-en/brands/giac) - [ISC2](/demand/global-en/brands/isc2) - [EXIN](/demand/global-en/brands/exin) - [Axelos](/demand/global-en/brands/axelos) ## Who owns AWS Certification? AWS Certification is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. - [Amazon Web Services](/demand/global-en/companies/amazon-web-services): Owns 19 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns AWS Certification? AWS Certification is owned by Amazon Web Services. Brandwave also tracks AWS Lambda, Amazon CloudFront, Amazon Cognito, Amazon DynamoDB, Amazon ECR, Amazon ECS, Amazon RDS, Amazon Rekognition, Amazon SageMaker, Amazon Textract, AWS Amplify, AWS AppSync, AWS CDK, AWS CloudFormation, AWS CodeArtifact, AWS Entity Resolution, AWS Glue and AWS WAF, owned by the same company, worldwide. ## Cite this page Brandwave. "AWS Certification: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aws-certification This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aws-certification. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.