--- title: "Aveeno: search popularity and Share of Search worldwide" description: "Aveeno makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aveeno" publisher: "Brandwave" --- # Aveeno: search popularity and Share of Search worldwide Aveeno makes body care products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aveeno - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among body lotion**: 4.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body lotion | 4 | 4.1% | 165K | | Baby sunscreen | 4 | 4.8% | 165K | | Body wash brands | 4 | 5.3% | 165K | | Baby shampoo | 4 | 6% | 165K | | Hand cream | 3 | 9.9% | 165K | - [Body lotion](/demand/global-en/categories/body-lotion) - [Baby sunscreen](/demand/global-en/categories/baby-sunscreen) - [Body wash brands](/demand/global-en/categories/body-wash-brands) - [Baby shampoo](/demand/global-en/categories/baby-shampoo) - [Hand cream](/demand/global-en/categories/hand-cream) ## How has branded search demand for Aveeno changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Aveeno worldwide fell from 201K to 165K. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body lotion worldwide decreased from 5.1% to 4.1%. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby sunscreen worldwide decreased from 6.9% to 4.8%. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby sunscreen worldwide peaked at 6.9% in October 2025 and was lowest at 4.3% in May 2026. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body wash brands worldwide decreased from 6.6% to 5.3%. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among body wash brands worldwide peaked at 6.6% in October 2025 and was lowest at 5.1% in July 2026. - Across the 11 months ending August 2026, Aveeno fell from 3rd to 4th among body wash brands worldwide. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide decreased from 6.9% to 6%. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among baby shampoo worldwide peaked at 7% in December 2025 and was lowest at 5.9% in February 2026. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide decreased from 13.3% to 9.9%. - Across the 11 months ending August 2026, Aveeno’s estimated Share of Search among hand cream worldwide peaked at 13.5% in April 2026 and was lowest at 9.9% in August 2026. ## How did search popularity change for body lotion worldwide in August 2026? - In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%. - In August 2026, Nivea lost estimated Share of Search among body lotion worldwide, from 20.6% to 16.8%. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Jergens worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for baby sunscreen worldwide in August 2026? - In August 2026, Neutrogena gained estimated Share of Search among baby sunscreen worldwide, from 14% to 19.7%. - In August 2026, La Roche-Posay lost estimated Share of Search among baby sunscreen worldwide, from 69.7% to 65.4%. - In August 2026, Mustela lost estimated Share of Search among baby sunscreen worldwide, from 9.4% to 8.8%. - Estimated monthly branded searches for Banana Boat worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026. - Estimated monthly branded searches for Thinkbaby worldwide fell 63.5% over 11 measured months, from 14.8K to 5.4K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for body wash brands worldwide in August 2026? - In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%. - In August 2026, Cetaphil gained estimated Share of Search among body wash brands worldwide, from 64.4% to 66.8%. - In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%. - Estimated monthly branded searches for Dove worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for baby shampoo worldwide in August 2026? - Estimated monthly branded searches for Weleda worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for hand cream worldwide in August 2026? - In August 2026, Neutrogena overtook Nivea to take the highest estimated Share of Search among hand cream worldwide, at 40.3%. - In August 2026, Nivea lost estimated Share of Search among hand cream worldwide, from 51.5% to 40.3%. - Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026. - Estimated monthly branded searches for O'Keeffe's worldwide rose 40% over 11 measured months, from 50 to 70 in August 2026. - Estimated monthly branded searches for E45 worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for Aveeno worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body lotion | 201K | 5.1% | 4 | | Nov 2025 | Body lotion | 201K | 4.4% | 4 | | Dec 2025 | Body lotion | 201K | 4.7% | 4 | | Jan 2026 | Body lotion | 201K | 4.4% | 4 | | Feb 2026 | Body lotion | 165K | 4.2% | 4 | | Mar 2026 | Body lotion | 201K | 5% | 4 | | Apr 2026 | Body lotion | 201K | 5% | 4 | | May 2026 | Body lotion | 165K | 4.6% | 4 | | Jun 2026 | Body lotion | 165K | 4.6% | 4 | | Jul 2026 | Body lotion | 165K | 4.1% | 4 | | Aug 2026 | Body lotion | 165K | 4.1% | 4 | | Sep 2026 | Body lotion | — | — | — | | Oct 2025 | Baby sunscreen | 201K | 6.9% | 4 | | Nov 2025 | Baby sunscreen | 201K | 6% | 4 | | Dec 2025 | Baby sunscreen | 201K | 6.1% | 4 | | Jan 2026 | Baby sunscreen | 201K | 6% | 4 | | Feb 2026 | Baby sunscreen | 165K | 5% | 4 | | Mar 2026 | Baby sunscreen | 201K | 5.2% | 4 | | Apr 2026 | Baby sunscreen | 201K | 5.2% | 4 | | May 2026 | Baby sunscreen | 165K | 4.3% | 4 | | Jun 2026 | Baby sunscreen | 165K | 5.1% | 4 | | Jul 2026 | Baby sunscreen | 165K | 5.1% | 4 | | Aug 2026 | Baby sunscreen | 165K | 4.8% | 4 | | Sep 2026 | Baby sunscreen | — | — | — | | Oct 2025 | Body wash brands | 201K | 6.6% | 3 | | Nov 2025 | Body wash brands | 201K | 5.8% | 3 | | Dec 2025 | Body wash brands | 201K | 6.4% | 3 | | Jan 2026 | Body wash brands | 201K | 5.8% | 3 | | Feb 2026 | Body wash brands | 165K | 5.6% | 3 | | Mar 2026 | Body wash brands | 201K | 6.4% | 3 | | Apr 2026 | Body wash brands | 201K | 6.4% | 3 | | May 2026 | Body wash brands | 165K | 5.8% | 3 | | Jun 2026 | Body wash brands | 165K | 5.8% | 3 | | Jul 2026 | Body wash brands | 165K | 5.1% | 3 | | Aug 2026 | Body wash brands | 165K | 5.3% | 4 | | Sep 2026 | Body wash brands | — | — | — | | Oct 2025 | Baby shampoo | 201K | 6.9% | 4 | | Nov 2025 | Baby shampoo | 201K | 6.3% | 4 | | Dec 2025 | Baby shampoo | 201K | 7% | 4 | | Jan 2026 | Baby shampoo | 201K | 6.3% | 4 | | Feb 2026 | Baby shampoo | 165K | 5.9% | 4 | | Mar 2026 | Baby shampoo | 201K | 6.8% | 4 | | Apr 2026 | Baby shampoo | 201K | 6.8% | 4 | | May 2026 | Baby shampoo | 165K | 6.1% | 4 | | Jun 2026 | Baby shampoo | 165K | 6.2% | 4 | | Jul 2026 | Baby shampoo | 165K | 6% | 4 | | Aug 2026 | Baby shampoo | 165K | 6% | 4 | | Sep 2026 | Baby shampoo | — | — | — | | Oct 2025 | Hand cream | 201K | 13.3% | 3 | | Nov 2025 | Hand cream | 201K | 11.7% | 4 | | Dec 2025 | Hand cream | 201K | 13% | 3 | | Jan 2026 | Hand cream | 201K | 12.3% | 3 | | Feb 2026 | Hand cream | 165K | 11.4% | 3 | | Mar 2026 | Hand cream | 201K | 13.5% | 3 | | Apr 2026 | Hand cream | 201K | 13.5% | 3 | | May 2026 | Hand cream | 165K | 11.4% | 3 | | Jun 2026 | Hand cream | 165K | 12.7% | 3 | | Jul 2026 | Hand cream | 165K | 10.3% | 3 | | Aug 2026 | Hand cream | 165K | 9.9% | 3 | | Sep 2026 | Hand cream | — | — | — | ## How is Aveeno measured? Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aveeno” ## Which body lotion compete with Aveeno? - [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/aveeno-vs-cetaphil - [Vaseline](/demand/global-en/brands/vaseline): Head-to-head: /demand/global-en/compare/aveeno-vs-vaseline - [Nivea](/demand/global-en/brands/nivea): Head-to-head: /demand/global-en/compare/aveeno-vs-nivea - [E45](/demand/global-en/brands/e45): Head-to-head: /demand/global-en/compare/aveeno-vs-e45 - [Jergens](/demand/global-en/brands/jergens): Head-to-head: /demand/global-en/compare/aveeno-vs-jergens ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aveeno: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/aveeno This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aveeno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.