--- title: "Auth0: search popularity and Share of Search worldwide" description: "Auth0 provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/auth0" publisher: "Brandwave" --- # Auth0: search popularity and Share of Search worldwide Auth0 provides tools and services to add authentication and identity to customer applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Auth0 - **Owned by**: Okta - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among customer authentication platforms**: 47.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customer authentication platforms | 1 | 47.4% | 75.3K | - [Customer authentication platforms](/demand/global-en/categories/customer-authentication-platforms) ## How has branded search demand for Auth0 changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Auth0 worldwide fell from 111K to 75.3K. - Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide decreased from 61% to 47.4%. - Across the 11 months ending August 2026, Auth0’s estimated Share of Search among customer authentication platforms worldwide peaked at 61% in October 2025 and was lowest at 46.6% in June 2026. ## How did search popularity change for customer authentication platforms worldwide in August 2026? - Stytch’s estimated Share of Search among customer authentication platforms worldwide has gained ground for 3 months in a row, from 14.3% to 17.4% in August 2026. - Clerk’s estimated Share of Search among customer authentication platforms worldwide has lost ground for 3 months in a row, from 10% to 8.1% in August 2026. - Estimated monthly branded searches for WorkOS worldwide rose 48.6% over 11 measured months, from 27.7K to 41.2K in August 2026. - Estimated monthly branded searches for Frontegg worldwide fell 34.7% over 11 measured months, from 2.9K to 1.9K in August 2026. - Estimated monthly branded searches for Auth0 worldwide fell 32.2% over 11 measured months, from 111K to 75.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customer authentication platforms | 111K | 61% | 1 | | Nov 2025 | Customer authentication platforms | 91.5K | 56.4% | 1 | | Dec 2025 | Customer authentication platforms | 74.8K | 53.4% | 1 | | Jan 2026 | Customer authentication platforms | 91.7K | 53.6% | 1 | | Feb 2026 | Customer authentication platforms | 91.5K | 53.6% | 1 | | Mar 2026 | Customer authentication platforms | 91.5K | 50.4% | 1 | | Apr 2026 | Customer authentication platforms | 91.4K | 51.3% | 1 | | May 2026 | Customer authentication platforms | 74.8K | 47.7% | 1 | | Jun 2026 | Customer authentication platforms | 74.9K | 46.6% | 1 | | Jul 2026 | Customer authentication platforms | 75.1K | 47.2% | 1 | | Aug 2026 | Customer authentication platforms | 75.3K | 47.4% | 1 | | Sep 2026 | Customer authentication platforms | — | — | — | ## How is Auth0 measured? Brandwave collects information about searches that people make online using Auth0’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “auth0” - “auth0 app” - “auth0 authentication” - “auth0 com” ## Which customer authentication platforms compete with Auth0? - [WorkOS](/demand/global-en/brands/workos): Head-to-head: /demand/global-en/compare/auth0-vs-workos - [Stytch](/demand/global-en/brands/stytch): Head-to-head: /demand/global-en/compare/auth0-vs-stytch - [Clerk](/demand/global-en/brands/clerk-auth): Head-to-head: /demand/global-en/compare/auth0-vs-clerk-auth - [Frontegg](/demand/global-en/brands/frontegg): Head-to-head: /demand/global-en/compare/auth0-vs-frontegg ## Who owns Auth0? Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide. - [Okta](/demand/global-en/companies/okta): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Auth0? Auth0 is owned by Okta. Brandwave also tracks Okta, owned by the same company, worldwide. ## Cite this page Brandwave. "Auth0: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/auth0 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/auth0. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.