---
title: "Australia Post: search popularity worldwide"
description: "Australia Post is postal service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/australia-post"
publisher: "Brandwave"
---

# Australia Post: search popularity worldwide

Australia Post is postal service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Australia Post
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among parcel delivery services**: 59.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Parcel delivery services | 1 | 59.3% | 1M |

- [Parcel delivery services](/demand/global-en/categories/parcel-delivery-services)

## How has branded search demand for Australia Post changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Australia Post worldwide held steady at 1M.
- Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide increased from 54.4% to 59.3%.
- Across the 11 months ending August 2026, Australia Post’s estimated Share of Search among parcel delivery services worldwide peaked at 59.3% in June 2026 and was lowest at 49.6% in February 2026.

## How did search popularity change for parcel delivery services worldwide in August 2026?

- In August 2026, Australia Post gained estimated Share of Search among parcel delivery services worldwide, from 54.6% to 59.3%.
- In August 2026, Aramex lost estimated Share of Search among parcel delivery services worldwide, from 44.6% to 39.9%.
- Estimated monthly branded searches for Purolator worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
- Estimated monthly branded searches for TNT worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Parcel delivery services | 1M | 54.4% | 1 |
| Nov 2025 | Parcel delivery services | 1M | 54.4% | 1 |
| Dec 2025 | Parcel delivery services | 1.2M | 54.5% | 1 |
| Jan 2026 | Parcel delivery services | 1M | 54.4% | 1 |
| Feb 2026 | Parcel delivery services | 823K | 49.6% | 2 |
| Mar 2026 | Parcel delivery services | 1M | 54.4% | 1 |
| Apr 2026 | Parcel delivery services | 1M | 54.4% | 1 |
| May 2026 | Parcel delivery services | 1M | 54.5% | 1 |
| Jun 2026 | Parcel delivery services | 1M | 59.3% | 1 |
| Jul 2026 | Parcel delivery services | 823K | 54.6% | 1 |
| Aug 2026 | Parcel delivery services | 1M | 59.3% | 1 |
| Sep 2026 | Parcel delivery services | — | — | — |

## How is Australia Post measured?

Brandwave collects information about searches that people make online using Australia Post’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “australia post”

## Which parcel delivery services compete with Australia Post?

- [Aramex](/demand/global-en/brands/aramex): Head-to-head: /demand/global-en/compare/aramex-vs-australia-post
- [DPD](/demand/global-en/brands/dpd): Head-to-head: /demand/global-en/compare/australia-post-vs-dpd
- [GLS](/demand/global-en/brands/gls): Head-to-head: /demand/global-en/compare/australia-post-vs-gls
- [TNT](/demand/global-en/brands/tnt): Head-to-head: /demand/global-en/compare/australia-post-vs-tnt
- [Purolator](/demand/global-en/brands/purolator): Head-to-head: /demand/global-en/compare/australia-post-vs-purolator

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Australia Post: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/australia-post

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/australia-post. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.