---
title: "Aurora: search popularity and Share of Search worldwide"
description: "Aurora is shredder maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/aurora"
publisher: "Brandwave"
---

# Aurora: search popularity and Share of Search worldwide

Aurora is shredder maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aurora
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among shredders**: 0.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shredders | 4 | 0.4% | 1.6K |

- [Shredders](/demand/global-en/categories/shredders)

## How has branded search demand for Aurora changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Aurora worldwide fell from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Aurora’s estimated Share of Search among shredders worldwide held steady, from 0.33% to 0.4%.

## How did search popularity change for shredders worldwide in August 2026?

- In August 2026, Fellowes gained estimated Share of Search among shredders worldwide, from 3.8% to 4.6%.
- In August 2026, Rexel lost estimated Share of Search among shredders worldwide, from 94.1% to 92.8%.
- Estimated monthly branded searches for GoECOlife worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026.
- Estimated monthly branded searches for Swingline worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
- Estimated monthly branded searches for Aurora worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shredders | 1.9K | 0.33% | 4 |
| Nov 2025 | Shredders | 1.9K | 0.33% | 4 |
| Dec 2025 | Shredders | 1.9K | 0.4% | 4 |
| Jan 2026 | Shredders | 3.6K | 0.61% | 4 |
| Feb 2026 | Shredders | 2.4K | 0.5% | 4 |
| Mar 2026 | Shredders | 2.4K | 0.41% | 4 |
| Apr 2026 | Shredders | 2.4K | 0.5% | 4 |
| May 2026 | Shredders | 1.9K | 0.4% | 4 |
| Jun 2026 | Shredders | 1.6K | 0.34% | 4 |
| Jul 2026 | Shredders | 1.6K | 0.33% | 4 |
| Aug 2026 | Shredders | 1.6K | 0.4% | 4 |
| Sep 2026 | Shredders | — | — | — |

## How is Aurora measured?

Brandwave collects information about searches that people make online using Aurora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aurora shredder”

## Which shredders compete with Aurora?

- [Rexel](/demand/global-en/brands/rexel): Head-to-head: /demand/global-en/compare/aurora-vs-rexel
- [Fellowes](/demand/global-en/brands/fellowes): Head-to-head: /demand/global-en/compare/aurora-vs-fellowes
- [Swingline](/demand/global-en/brands/swingline): Head-to-head: /demand/global-en/compare/aurora-vs-swingline
- [GoECOlife](/demand/global-en/brands/goecolife): Head-to-head: /demand/global-en/compare/aurora-vs-goecolife
- [Intimus](/demand/global-en/brands/intimus): Head-to-head: /demand/global-en/compare/aurora-vs-intimus

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Aurora: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/aurora

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aurora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.