---
title: "Aurora: search popularity worldwide"
description: "Aurora makes fire pumps and industrial pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/aurora-pump"
publisher: "Brandwave"
---

# Aurora: search popularity worldwide

Aurora makes fire pumps and industrial pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aurora
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fire pump brands**: 2.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fire pump brands | 7 | 2.2% | 1.6K |

- [Fire pump brands](/demand/global-en/categories/fire-pump-brands)

## How has branded search demand for Aurora changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Aurora worldwide held steady at 1.6K.
- Across the 12 months ending September 2026, Aurora’s share of searches among fire pump brands worldwide peaked at 2.5% in February 2026 and was lowest at 1.4% in May 2026.

## How did search popularity change for fire pump brands worldwide in September 2026?

- In September 2026, Clarke gained share of searches among fire pump brands worldwide, from 41.4% to 46.2%.
- In September 2026, Davey gained share of searches among fire pump brands worldwide, from 4.5% to 6.1%.
- In September 2026, Armstrong Fluid Technology gained share of searches among fire pump brands worldwide, from 12.8% to 14.2%.
- In September 2026, Tohatsu lost share of searches among fire pump brands worldwide, from 33.9% to 25.2%.
- Estimated monthly branded searches for Patterson Pump worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Peerless Pump worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fire pump brands | 1.6K | 2.2% | 7 |
| Nov 2025 | Fire pump brands | 1.6K | 2.4% | 7 |
| Dec 2025 | Fire pump brands | 1.3K | 1.9% | 7 |
| Jan 2026 | Fire pump brands | 1.6K | 2.3% | 7 |
| Feb 2026 | Fire pump brands | 1.6K | 2.5% | 7 |
| Mar 2026 | Fire pump brands | 1.6K | 2.2% | 7 |
| Apr 2026 | Fire pump brands | 1.6K | 2.2% | 7 |
| May 2026 | Fire pump brands | 1.3K | 1.4% | 7 |
| Jun 2026 | Fire pump brands | 1.6K | 2.1% | 7 |
| Jul 2026 | Fire pump brands | 1.6K | 2.3% | 7 |
| Aug 2026 | Fire pump brands | 1.6K | 2% | 7 |
| Sep 2026 | Fire pump brands | 1.6K | 2.2% | 7 |

## How are Aurora’s branded searches counted?

Brandwave collects information about searches that people make online using Aurora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aurora pump”

## Which fire pump brands compete with Aurora?

- [Clarke](/demand/global-en/brands/clarke)
- [Tohatsu](/demand/global-en/brands/tohatsu): Head-to-head: /demand/global-en/compare/aurora-pump-vs-tohatsu
- [Armstrong Fluid Technology](/demand/global-en/brands/armstrong-fluid): Head-to-head: /demand/global-en/compare/armstrong-fluid-vs-aurora-pump
- [Davey](/demand/global-en/brands/davey): Head-to-head: /demand/global-en/compare/aurora-pump-vs-davey
- [Peerless Pump](/demand/global-en/brands/peerless-pump): Head-to-head: /demand/global-en/compare/aurora-pump-vs-peerless-pump
- [Patterson Pump](/demand/global-en/brands/patterson-pump): Head-to-head: /demand/global-en/compare/aurora-pump-vs-patterson-pump

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Aurora: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aurora-pump

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aurora-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.