---
title: "Aunt Jemima: search popularity and Share of Search worldwide"
description: "Aunt Jemima is pancake mix brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/aunt-jemima"
publisher: "Brandwave"
---

# Aunt Jemima: search popularity and Share of Search worldwide

Aunt Jemima is pancake mix brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Aunt Jemima
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pancake mixes**: 69%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pancake mixes | 1 | 69% | 165K |

- [Pancake mixes](/demand/global-en/categories/pancake-mixes)

## How has branded search demand for Aunt Jemima changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Aunt Jemima worldwide held steady at 165K.
- Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide increased from 67.6% to 69%.
- Across the 11 months ending August 2026, Aunt Jemima’s estimated Share of Search among pancake mixes worldwide peaked at 71.4% in June 2026 and was lowest at 63.2% in January 2026.

## How did search popularity change for pancake mixes worldwide in August 2026?

- In August 2026, Krusteaz gained estimated Share of Search among pancake mixes worldwide, from 7.7% to 9.3%.
- In August 2026, Aunt Jemima lost estimated Share of Search among pancake mixes worldwide, from 70.2% to 69%.
- Estimated monthly branded searches for Carbon's worldwide fell 45.8% over 11 measured months, from 480 to 260 in August 2026.
- Estimated monthly branded searches for Bisquick worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pancake mixes | 165K | 67.6% | 1 |
| Nov 2025 | Pancake mixes | 165K | 63.4% | 1 |
| Dec 2025 | Pancake mixes | 165K | 63.3% | 1 |
| Jan 2026 | Pancake mixes | 165K | 63.2% | 1 |
| Feb 2026 | Pancake mixes | 135K | 65.5% | 1 |
| Mar 2026 | Pancake mixes | 165K | 70.2% | 1 |
| Apr 2026 | Pancake mixes | 135K | 67.6% | 1 |
| May 2026 | Pancake mixes | 165K | 71.2% | 1 |
| Jun 2026 | Pancake mixes | 165K | 71.4% | 1 |
| Jul 2026 | Pancake mixes | 165K | 70.2% | 1 |
| Aug 2026 | Pancake mixes | 165K | 69% | 1 |
| Sep 2026 | Pancake mixes | — | — | — |

## How is Aunt Jemima measured?

Brandwave collects information about searches that people make online using Aunt Jemima’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “aunt jemima”

## Which pancake mixes compete with Aunt Jemima?

- [Bisquick](/demand/global-en/brands/bisquick): Head-to-head: /demand/global-en/compare/aunt-jemima-vs-bisquick
- [Krusteaz](/demand/global-en/brands/krusteaz): Head-to-head: /demand/global-en/compare/aunt-jemima-vs-krusteaz
- [Pearl Milling](/demand/global-en/brands/pearl-milling): Head-to-head: /demand/global-en/compare/aunt-jemima-vs-pearl-milling
- [Birch Benders](/demand/global-en/brands/birch-benders): Head-to-head: /demand/global-en/compare/aunt-jemima-vs-birch-benders
- [Carbon's](/demand/global-en/brands/carbons): Head-to-head: /demand/global-en/compare/aunt-jemima-vs-carbons

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Aunt Jemima: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/aunt-jemima

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aunt-jemima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.