---
title: "Audio-Technica: search popularity and Share of Search worldwide"
description: "Audio-Technica offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/audio-technica"
publisher: "Brandwave"
---

# Audio-Technica: search popularity and Share of Search worldwide

Audio-Technica offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Audio-Technica
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among over-ear headphone brands**: 15.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Over-ear headphone brands | 2 | 15.8% | 282K |

- [Over-ear headphone brands](/demand/global-en/categories/over-ear-headphone-brands)

## How has branded search demand for Audio-Technica changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Audio-Technica worldwide fell from 337K to 282K.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide decreased from 17.4% to 15.8%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among over-ear headphone brands worldwide peaked at 20.5% in January 2026 and was lowest at 14.7% in November 2025.

## How did search popularity change for over-ear headphone brands worldwide in August 2026?

- In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.
- In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
- In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.
- In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.
- Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Over-ear headphone brands | 337K | 17.4% | 2 |
| Nov 2025 | Over-ear headphone brands | 412K | 14.7% | 2 |
| Dec 2025 | Over-ear headphone brands | 405K | 15.2% | 2 |
| Jan 2026 | Over-ear headphone brands | 404K | 20.5% | 2 |
| Feb 2026 | Over-ear headphone brands | 298K | 18.7% | 2 |
| Mar 2026 | Over-ear headphone brands | 282K | 17.3% | 2 |
| Apr 2026 | Over-ear headphone brands | 271K | 17.3% | 2 |
| May 2026 | Over-ear headphone brands | 275K | 16.2% | 2 |
| Jun 2026 | Over-ear headphone brands | 282K | 16.6% | 2 |
| Jul 2026 | Over-ear headphone brands | 289K | 17.3% | 2 |
| Aug 2026 | Over-ear headphone brands | 282K | 15.8% | 2 |
| Sep 2026 | Over-ear headphone brands | — | — | — |

## How is Audio-Technica measured?

Brandwave collects information about searches that people make online using Audio-Technica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “audio technica”
- “audio technica headphones”
- “audio-technica”
- “audio-technica com”
- “audio-technica headphone”
- “headphone audio-technica”

## Which over-ear headphone brands compete with Audio-Technica?

- [Bose](/demand/global-en/brands/bose): Head-to-head: /demand/global-en/compare/audio-technica-vs-bose
- [Bowers & Wilkins](/demand/global-en/brands/bowers-wilkins): Head-to-head: /demand/global-en/compare/audio-technica-vs-bowers-wilkins
- [Beyerdynamic](/demand/global-en/brands/beyerdynamic): Head-to-head: /demand/global-en/compare/audio-technica-vs-beyerdynamic
- [Sennheiser](/demand/global-en/brands/sennheiser): Head-to-head: /demand/global-en/compare/audio-technica-vs-sennheiser

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Audio-Technica: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/audio-technica

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/audio-technica. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.