--- title: "Audible: search popularity and Share of Search worldwide" description: "Audible is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/audible" publisher: "Brandwave" --- # Audible: search popularity and Share of Search worldwide Audible is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Audible - **Owned by**: Amazon - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among book subscription services**: 25.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Book subscription services | 2 | 25.7% | 1.8M | | Audiobook services | 2 | 29% | 1.8M | - [Book subscription services](/demand/global-en/categories/book-subscription-services) - [Audiobook services](/demand/global-en/categories/audiobook-services) ## How has branded search demand for Audible changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Audible worldwide fell from 2.2M to 1.8M. - Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide decreased from 33% to 25.7%. - Across the 11 months ending August 2026, Audible’s estimated Share of Search among book subscription services worldwide peaked at 38% in December 2025 and was lowest at 25.7% in August 2026. - Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide decreased from 37.6% to 29%. - Across the 11 months ending August 2026, Audible’s estimated Share of Search among audiobook services worldwide peaked at 46% in December 2025 and was lowest at 29% in August 2026. ## How did search popularity change for book subscription services worldwide in August 2026? - In August 2026, Scribd gained estimated Share of Search among book subscription services worldwide, from 47.5% to 57.5%. - In August 2026, Audible lost estimated Share of Search among book subscription services worldwide, from 31.7% to 25.7%. - In August 2026, Kindle Unlimited lost estimated Share of Search among book subscription services worldwide, from 14.3% to 11.6%. - In August 2026, Storytel lost estimated Share of Search among book subscription services worldwide, from 5.2% to 4.2%. - Book of the Month’s estimated Share of Search among book subscription services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in August 2026. - Estimated monthly branded searches for Everand worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## How did search popularity change for audiobook services worldwide in August 2026? - In August 2026, Scribd gained estimated Share of Search among audiobook services worldwide, from 55.3% to 64.8%. - In August 2026, Audible lost estimated Share of Search among audiobook services worldwide, from 36.9% to 29%. - In August 2026, Storytel lost estimated Share of Search among audiobook services worldwide, from 6.1% to 4.8%. - Estimated monthly branded searches for Kobo Plus worldwide rose 49.4% over 11 measured months, from 40.5K to 60.5K in August 2026. - Estimated monthly branded searches for Libro.fm worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Book subscription services | 2.2M | 33% | 2 | | Nov 2025 | Book subscription services | 2.2M | 36.3% | 2 | | Dec 2025 | Book subscription services | 2.2M | 38% | 1 | | Jan 2026 | Book subscription services | 2.2M | 34.7% | 2 | | Feb 2026 | Book subscription services | 1.8M | 31.7% | 2 | | Mar 2026 | Book subscription services | 2.2M | 36.3% | 2 | | Apr 2026 | Book subscription services | 2.2M | 36% | 2 | | May 2026 | Book subscription services | 1.8M | 31.5% | 2 | | Jun 2026 | Book subscription services | 1.8M | 32% | 2 | | Jul 2026 | Book subscription services | 1.8M | 31.7% | 2 | | Aug 2026 | Book subscription services | 1.8M | 25.7% | 2 | | Sep 2026 | Book subscription services | — | — | — | | Oct 2025 | Audiobook services | 2.2M | 37.6% | 2 | | Nov 2025 | Audiobook services | 2.2M | 41.8% | 2 | | Dec 2025 | Audiobook services | 2.2M | 46% | 1 | | Jan 2026 | Audiobook services | 2.2M | 41.1% | 2 | | Feb 2026 | Audiobook services | 1.8M | 37% | 2 | | Mar 2026 | Audiobook services | 2.2M | 41.8% | 2 | | Apr 2026 | Audiobook services | 2.2M | 41.8% | 2 | | May 2026 | Audiobook services | 1.8M | 36.9% | 2 | | Jun 2026 | Audiobook services | 1.8M | 37.4% | 2 | | Jul 2026 | Audiobook services | 1.8M | 36.9% | 2 | | Aug 2026 | Audiobook services | 1.8M | 29% | 2 | | Sep 2026 | Audiobook services | — | — | — | ## How is Audible measured? Brandwave collects information about searches that people make online using Audible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “audible” ## Which book subscription services compete with Audible? - [Scribd](/demand/global-en/brands/scribd): Head-to-head: /demand/global-en/compare/audible-vs-scribd - [Kindle Unlimited](/demand/global-en/brands/kindle-unlimited): Head-to-head: /demand/global-en/compare/audible-vs-kindle-unlimited - [Storytel](/demand/global-en/brands/storytel): Head-to-head: /demand/global-en/compare/audible-vs-storytel - [Book of the Month](/demand/global-en/brands/book-of-the-month): Head-to-head: /demand/global-en/compare/audible-vs-book-of-the-month - [Everand](/demand/global-en/brands/everand): Head-to-head: /demand/global-en/compare/audible-vs-everand ## Who owns Audible? Audible is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Amazon Web Services, eero, Kindle and Ring, owned by the same company, worldwide. - [Amazon](/demand/global-en/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Audible? Audible is owned by Amazon. Brandwave also tracks Amazon, Amazon Connect, Amazon DSP, Amazon Music, Amazon SES, Amazon Web Services, eero, Kindle and Ring, owned by the same company, worldwide. ## Cite this page Brandwave. "Audible: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/audible This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/audible. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.