--- title: "Audemars Piguet: search popularity worldwide" description: "A Swiss luxury watchmaker known for the Royal Oak. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/audemars-piguet" publisher: "Brandwave" --- # Audemars Piguet: search popularity worldwide A Swiss luxury watchmaker known for the Royal Oak. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Audemars Piguet - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among luxury watch brands**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luxury watch brands | 6 | 6% | 823K | - [Luxury watch brands](/demand/global-en/categories/luxury-watch-brands) ## Top luxury watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Audemars Piguet was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Audemars Piguet is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rolex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Omega | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cartier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Patek Philippe | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Audemars Piguet | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Seiko | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Citizen | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tissot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about luxury watch brands - Asked ChatGPT "Which luxury watch brand should I buy?": 1. Rolex, 2. Cartier, 3. Omega, 4. Audemars Piguet, 5. Patek Philippe - Asked ChatGPT "What are the best luxury watch brands?": 1. Patek Philippe, 2. Audemars Piguet, 3. Rolex, 4. Omega, 5. Cartier, 6. Seiko - Asked ChatGPT "What's the best luxury watch brand for everyday wear?": 1. Rolex, 2. Omega, 3. Cartier, 4. Seiko - Searched Google, AI Overview "luxury watch": 1. Cartier, 2. Omega, 3. Rolex, 4. Patek Philippe, 5. Audemars Piguet - Searched Google, AI Overview "watch brands": 1. Rolex, 2. Patek Philippe, 3. Omega, 4. Audemars Piguet, 5. Cartier, 6. Seiko, 7. Citizen Not named in any answer: Tissot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Audemars Piguet changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Audemars Piguet worldwide fell from 1M to 823K. - Across the 12 months ending September 2026, Audemars Piguet’s share of searches among luxury watch brands worldwide decreased from 6.9% to 6%. - Across the 12 months ending September 2026, Audemars Piguet’s share of searches among luxury watch brands worldwide peaked at 19.5% in May 2026 and was lowest at 5.7% in November 2025. ## How did search popularity change for luxury watch brands worldwide in September 2026? - In September 2026, Audemars Piguet lost share of searches among luxury watch brands worldwide, from 7.2% to 6%. - Rolex’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 26% to 29.7% in September 2026. - Patek Philippe’s share of searches among luxury watch brands worldwide has gained ground for 3 months in a row, from 11.7% to 13.3% in September 2026. - Estimated monthly branded searches for Citizen worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026. - Estimated monthly branded searches for Cartier worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luxury watch brands | 1M | 6.9% | 6 | | Nov 2025 | Luxury watch brands | 823K | 5.7% | 6 | | Dec 2025 | Luxury watch brands | 1M | 6.3% | 6 | | Jan 2026 | Luxury watch brands | 823K | 5.8% | 6 | | Feb 2026 | Luxury watch brands | 823K | 6.5% | 6 | | Mar 2026 | Luxury watch brands | 823K | 6.2% | 6 | | Apr 2026 | Luxury watch brands | 823K | 6.2% | 6 | | May 2026 | Luxury watch brands | 3.4M | 19.5% | 2 | | Jun 2026 | Luxury watch brands | 1M | 7.8% | 6 | | Jul 2026 | Luxury watch brands | 823K | 6.7% | 6 | | Aug 2026 | Luxury watch brands | 1M | 7.2% | 6 | | Sep 2026 | Luxury watch brands | 823K | 6% | 6 | ## How are Audemars Piguet’s branded searches counted? Brandwave collects information about searches that people make online using Audemars Piguet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “audemars piguet” ## Which luxury watch brands compete with Audemars Piguet? - [Rolex](/demand/global-en/brands/rolex) - [Cartier](/demand/global-en/brands/cartier) - [Patek Philippe](/demand/global-en/brands/patek-philippe): Head-to-head: /demand/global-en/compare/audemars-piguet-vs-patek-philippe - [Seiko](/demand/global-en/brands/seiko): Head-to-head: /demand/global-en/compare/audemars-piguet-vs-seiko - [Tissot](/demand/global-en/brands/tissot): Head-to-head: /demand/global-en/compare/audemars-piguet-vs-tissot - [Omega](/demand/global-en/brands/omega): Head-to-head: /demand/global-en/compare/audemars-piguet-vs-omega - [Citizen](/demand/global-en/brands/citizen): Head-to-head: /demand/global-en/compare/audemars-piguet-vs-citizen ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Audemars Piguet: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/audemars-piguet This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/audemars-piguet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.