--- title: "Atlas Obscura: search popularity worldwide" description: "Atlas Obscura is a travel guide platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/atlas-obscura" publisher: "Brandwave" --- # Atlas Obscura: search popularity worldwide Atlas Obscura is a travel guide platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Atlas Obscura - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among travel guide platforms**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel guide platforms | 6 | 1.7% | 90.5K | - [Travel guide platforms](/demand/global-en/categories/travel-guide-platforms) ## Top travel guide platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Atlas Obscura was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Atlas Obscura is the joint fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lonely Planet | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wanderlog | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Rick Steves | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tripadvisor | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlas Obscura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Culture Trip | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rome2Rio | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Time Out | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Wikivoyage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel guide platforms - Asked ChatGPT "Which travel guide platform should I use?": 1. Wanderlog, 2. Lonely Planet - Asked ChatGPT "What are the best travel guide platforms?": 1. Lonely Planet, 2. Tripadvisor, 3. Wanderlog, 4. Atlas Obscura, 5. Culture Trip, 6. Rick Steves, 7. Time Out, 8. Rome2Rio - Asked ChatGPT "What's the best travel guide platform for trip ideas?": 1. Lonely Planet, 2. Atlas Obscura, 3. Tripadvisor, 4. Rick Steves - Searched Google, AI Overview "travel guide sites": 1. Lonely Planet, 2. Wanderlog, 3. Rome2Rio - Searched Google, AI Overview "best travel guide": 1. Rick Steves, 2. Lonely Planet Not named in any answer: Wikivoyage. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Atlas Obscura changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Atlas Obscura worldwide fell from 110K to 90.5K. - Across the 12 months ending September 2026, Atlas Obscura’s share of searches among travel guide platforms worldwide held steady, from 2.1% to 1.7%. ## How did search popularity change for travel guide platforms worldwide in September 2026? - In September 2026, Lonely Planet overtook Atlas Obscura and Rick Steves to rank 5th among travel guide platforms worldwide, with 2.1% of the searches. - In September 2026, Time Out overtook Wanderlog to rank 3rd among travel guide platforms worldwide, with 4.7% of the searches. - In September 2026, Wanderlog gained share of searches among travel guide platforms worldwide, from 4% to 4.7%. - In September 2026, Tripadvisor lost share of searches among travel guide platforms worldwide, from 80.4% to 77.8%. - Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. - Estimated monthly branded searches for Rome2Rio worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel guide platforms | 110K | 2.1% | 6 | | Nov 2025 | Travel guide platforms | 110K | 2.1% | 6 | | Dec 2025 | Travel guide platforms | 90.5K | 2% | 7 | | Jan 2026 | Travel guide platforms | 90.5K | 1.7% | 7 | | Feb 2026 | Travel guide platforms | 90.5K | 1.7% | 6 | | Mar 2026 | Travel guide platforms | 110K | 1.9% | 7 | | Apr 2026 | Travel guide platforms | 90.5K | 1.7% | 7 | | May 2026 | Travel guide platforms | 110K | 1.8% | 5 | | Jun 2026 | Travel guide platforms | 110K | 1.8% | 5 | | Jul 2026 | Travel guide platforms | 110K | 1.8% | 5 | | Aug 2026 | Travel guide platforms | 110K | 1.8% | 5 | | Sep 2026 | Travel guide platforms | 90.5K | 1.7% | 6 | ## How are Atlas Obscura’s branded searches counted? Brandwave collects information about searches that people make online using Atlas Obscura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “atlas obscura” ## Which travel guide platforms compete with Atlas Obscura? - [Tripadvisor](/demand/global-en/brands/tripadvisor) - [Rome2Rio](/demand/global-en/brands/rome2rio) - [Time Out](/demand/global-en/brands/time-out): Head-to-head: /demand/global-en/compare/atlas-obscura-vs-time-out - [Wanderlog](/demand/global-en/brands/wanderlog): Head-to-head: /demand/global-en/compare/atlas-obscura-vs-wanderlog - [Lonely Planet](/demand/global-en/brands/lonely-planet): Head-to-head: /demand/global-en/compare/atlas-obscura-vs-lonely-planet - [Rick Steves](/demand/global-en/brands/rick-steves): Head-to-head: /demand/global-en/compare/atlas-obscura-vs-rick-steves - [Wikivoyage](/demand/global-en/brands/wikivoyage): Head-to-head: /demand/global-en/compare/atlas-obscura-vs-wikivoyage - [Culture Trip](/demand/global-en/brands/culture-trip) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Atlas Obscura: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/atlas-obscura This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/atlas-obscura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.