--- title: "Athleta: search popularity worldwide" description: "An American women’s activewear brand owned by Gap Inc. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/athleta" publisher: "Brandwave" --- # Athleta: search popularity worldwide An American women’s activewear brand owned by Gap Inc. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Athleta - **Owned by**: Gap Inc. - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among activewear brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Activewear brands | 8 | 1.2% | 823K | | Leggings | 6 | 1.9% | 823K | - [Activewear brands](/demand/global-en/categories/activewear-brands) - [Leggings](/demand/global-en/categories/leggings) ## How has branded search demand for Athleta changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Athleta worldwide held steady at 823K. - Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide held steady, from 1.1% to 1.2%. - Across the 12 months ending September 2026, Athleta’s share of searches among leggings worldwide held steady, from 1.7% to 1.9%. ## How did search popularity change for activewear brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches. - In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%. - In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%. - In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide. - In September 2026, CRZ YOGA fell from 10th to 11th among activewear brands worldwide. - In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide. ## How did search popularity change for leggings worldwide in September 2026? - Alo Yoga’s share of searches among leggings worldwide has gained ground for 3 months in a row, from 2.2% to 2.7% in September 2026. - In September 2026, Beyond Yoga rose from 9th to 8th among leggings worldwide. - In September 2026, CRZ YOGA fell from 8th to 9th among leggings worldwide. - Estimated monthly branded searches for Sweaty Betty worldwide fell 19.1% over 12 measured months, from 319K to 258K in September 2026. - Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026. - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Activewear brands | 823K | 1.1% | 8 | | Nov 2025 | Activewear brands | 1.2M | 1.1% | 8 | | Dec 2025 | Activewear brands | 1.2M | 1.3% | 8 | | Jan 2026 | Activewear brands | 1M | 1.3% | 8 | | Feb 2026 | Activewear brands | 823K | 1.2% | 8 | | Mar 2026 | Activewear brands | 1M | 1.3% | 8 | | Apr 2026 | Activewear brands | 823K | 1.2% | 8 | | May 2026 | Activewear brands | 1M | 1.4% | 8 | | Jun 2026 | Activewear brands | 1M | 1.4% | 7 | | Jul 2026 | Activewear brands | 823K | 1.2% | 8 | | Aug 2026 | Activewear brands | 823K | 1.1% | 8 | | Sep 2026 | Activewear brands | 823K | 1.2% | 8 | | Oct 2025 | Leggings | 823K | 1.7% | 6 | | Nov 2025 | Leggings | 1.2M | 1.7% | 6 | | Dec 2025 | Leggings | 1.2M | 2% | 6 | | Jan 2026 | Leggings | 1M | 1.9% | 6 | | Feb 2026 | Leggings | 823K | 1.9% | 6 | | Mar 2026 | Leggings | 1M | 2% | 6 | | Apr 2026 | Leggings | 823K | 1.9% | 6 | | May 2026 | Leggings | 1M | 2.3% | 6 | | Jun 2026 | Leggings | 1M | 2.3% | 5 | | Jul 2026 | Leggings | 823K | 1.9% | 6 | | Aug 2026 | Leggings | 823K | 1.9% | 6 | | Sep 2026 | Leggings | 823K | 1.9% | 6 | ## How are Athleta’s branded searches counted? Brandwave collects information about searches that people make online using Athleta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “athleta” ## Which activewear brands compete with Athleta? - [Nike](/demand/global-en/brands/nike) - [Adidas](/demand/global-en/brands/adidas) - [Lululemon](/demand/global-en/brands/lululemon) - [Gymshark](/demand/global-en/brands/gymshark) - [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/athleta-vs-under-armour - [Vuori](/demand/global-en/brands/vuori): Head-to-head: /demand/global-en/compare/athleta-vs-vuori - [Alo Yoga](/demand/global-en/brands/alo-yoga): Head-to-head: /demand/global-en/compare/alo-yoga-vs-athleta - [SET ACTIVE](/demand/global-en/brands/set-active): Head-to-head: /demand/global-en/compare/athleta-vs-set-active - [Beyond Yoga](/demand/global-en/brands/beyond-yoga): Head-to-head: /demand/global-en/compare/athleta-vs-beyond-yoga - [CRZ YOGA](/demand/global-en/brands/crz-yoga) - [Lorna Jane](/demand/global-en/brands/lorna-jane) - [Stax](/demand/global-en/brands/stax) ## Who owns Athleta? Athleta is owned by Gap Inc.. Brandwave also tracks Gap Kids and Old Navy, owned by the same company, worldwide. - [Gap Inc.](/demand/global-en/companies/gap-inc): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Athleta? Athleta is owned by Gap Inc.. Brandwave also tracks Gap Kids and Old Navy, owned by the same company, worldwide. ## Cite this page Brandwave. "Athleta: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/athleta This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/athleta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.