--- title: "Ateco: search popularity worldwide" description: "An American maker of cake decorating tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ateco" publisher: "Brandwave" --- # Ateco: search popularity worldwide An American maker of cake decorating tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ateco - **Owned by**: August Thomsen Corp - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cake decorating**: 37.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cake decorating | 2 | 37.1% | 14.8K | - [Cake decorating](/demand/global-en/categories/cake-decorating) ## Top cake decorating in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ateco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ateco is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilton | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ateco | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PME | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | FunCakes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ann Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sugarflair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Culpitt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cake decorating - Asked ChatGPT "Which cake decorating brand should I buy?": 1. Wilton, 2. Ateco, 3. PME - Asked ChatGPT "What are the best cake decorating brands?": 1. Wilton, 2. Ateco, 3. PME - Asked ChatGPT "What's the best cake decorating brand for home baking?": 1. Wilton, 2. Ateco, 3. PME - Searched Google, AI Overview "cake decorating tools": named none of the brands we track Not named in any answer: FunCakes, Ann Clark, Sugarflair and Culpitt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Ateco changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ateco worldwide fell from 18.1K to 14.8K. - Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide decreased from 39.8% to 37.1%. - Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide peaked at 41.1% in April 2026 and was lowest at 28.7% in December 2025. - Across the 12 months ending September 2026, Ateco fell from 1st to 2nd among cake decorating worldwide. ## How did search popularity change for cake decorating worldwide in September 2026? - In September 2026, Ateco gained share of searches among cake decorating worldwide, from 31.1% to 37.1%. - In September 2026, Ann Clark lost share of searches among cake decorating worldwide, from 11% to 8%. - In September 2026, Wilton lost share of searches among cake decorating worldwide, from 6% to 4%. - In September 2026, FunCakes lost share of searches among cake decorating worldwide, from 46.5% to 45.4%. - PME’s share of searches among cake decorating worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in September 2026. - Estimated monthly branded searches for Sugarflair worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cake decorating | 18.1K | 39.8% | 1 | | Nov 2025 | Cake decorating | 18.1K | 39.3% | 1 | | Dec 2025 | Cake decorating | 12.1K | 28.7% | 2 | | Jan 2026 | Cake decorating | 18.1K | 36.9% | 1 | | Feb 2026 | Cake decorating | 18.1K | 29.4% | 2 | | Mar 2026 | Cake decorating | 18.1K | 36.4% | 1 | | Apr 2026 | Cake decorating | 18.1K | 41.1% | 1 | | May 2026 | Cake decorating | 14.8K | 34.2% | 2 | | Jun 2026 | Cake decorating | 14.8K | 40.4% | 1 | | Jul 2026 | Cake decorating | 12.1K | 34.4% | 2 | | Aug 2026 | Cake decorating | 9.9K | 31.1% | 2 | | Sep 2026 | Cake decorating | 14.8K | 37.1% | 2 | ## How are Ateco’s branded searches counted? Brandwave collects information about searches that people make online using Ateco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ateco” ## Which cake decorating compete with Ateco? - [FunCakes](/demand/global-en/brands/funcakes): Head-to-head: /demand/global-en/compare/ateco-vs-funcakes - [Ann Clark](/demand/global-en/brands/ann-clark): Head-to-head: /demand/global-en/compare/ann-clark-vs-ateco - [Wilton](/demand/global-en/brands/wilton): Head-to-head: /demand/global-en/compare/ateco-vs-wilton - [PME](/demand/global-en/brands/pme): Head-to-head: /demand/global-en/compare/ateco-vs-pme - [Sugarflair](/demand/global-en/brands/sugarflair): Head-to-head: /demand/global-en/compare/ateco-vs-sugarflair - [Culpitt](/demand/global-en/brands/culpitt) ## Who owns Ateco? Ateco is owned by August Thomsen Corp. Brandwave does not track any other brands owned by August Thomsen Corp. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ateco? Ateco is owned by August Thomsen Corp. Brandwave does not track any other brands owned by August Thomsen Corp. ## Cite this page Brandwave. "Ateco: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ateco This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ateco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.