--- title: "Astral: search popularity worldwide" description: "An American maker of buoyancy aids and water shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/astral-designs" publisher: "Brandwave" --- # Astral: search popularity worldwide An American maker of buoyancy aids and water shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Astral - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among life jackets**: 8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Life jackets | 5 | 8% | 2.9K | | Buoyancy aid brands | 1 | 42.2% | 3K | - [Life jackets](/demand/global-en/categories/life-jackets) - [Buoyancy aid brands](/demand/global-en/categories/buoyancy-aid-brands) ## Top life jackets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Astral was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Astral is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stohlquist | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Onyx | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Astral | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mustang | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | NRS | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Stearns | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Crewsaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Baltic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about life jackets - Asked ChatGPT "Which life jacket brand should I buy?": 1. Onyx, 2. Astral, 3. Stohlquist - Asked ChatGPT "What are the best life jacket brands?": 1. Stohlquist, 2. Astral, 3. Mustang, 4. NRS, 5. Onyx, 6. Stearns - Asked ChatGPT "What's the best life jacket brand for boating safety?": 1. Stohlquist, 2. Mustang, 3. Onyx - Searched Google, AI Overview "life jackets": named none of the brands we track - Searched Google, AI Overview "adult life jacket": 1. NRS Not named in any answer: Crewsaver and Baltic. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Astral changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Astral worldwide rose from 2K to 3K. - Across the 12 months ending September 2026, Astral’s share of searches among life jackets worldwide increased from 7.4% to 8%. - Across the 12 months ending September 2026, Astral’s share of searches among life jackets worldwide peaked at 16.1% in July 2026 and was lowest at 5.4% in January 2026. - Across the 12 months ending September 2026, Astral’s share of searches among buoyancy aid brands worldwide increased from 33.1% to 42.2%. - Across the 12 months ending September 2026, Astral’s share of searches among buoyancy aid brands worldwide peaked at 55.5% in July 2026 and was lowest at 33.1% in October 2025. ## How did search popularity change for life jackets worldwide in September 2026? - In September 2026, Stearns gained share of searches among life jackets worldwide, from 37% to 50.1%. - In September 2026, Onyx lost share of searches among life jackets worldwide, from 13.9% to 9.9%. - In September 2026, NRS lost share of searches among life jackets worldwide, from 13.5% to 10%. - In September 2026, Astral lost share of searches among life jackets worldwide, from 11% to 8%. - In September 2026, Mustang lost share of searches among life jackets worldwide, from 16.9% to 15.3%. - In September 2026, Stohlquist lost share of searches among life jackets worldwide, from 2.5% to 2%. ## How did search popularity change for buoyancy aid brands worldwide in September 2026? - In September 2026, Palm gained share of searches among buoyancy aid brands worldwide, from 27.3% to 31.1%. - In September 2026, Crewsaver gained share of searches among buoyancy aid brands worldwide, from 20% to 22.7%. - In September 2026, NRS gained share of searches among buoyancy aid brands worldwide, from 1.5% to 2%. - In September 2026, Astral lost share of searches among buoyancy aid brands worldwide, from 47.2% to 42.2%. - In September 2026, Baltic lost share of searches among buoyancy aid brands worldwide, from 4.1% to 2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Life jackets | 1.9K | 7.4% | 5 | | Nov 2025 | Life jackets | 1.9K | 7.6% | 4 | | Dec 2025 | Life jackets | 1.6K | 6.1% | 5 | | Jan 2026 | Life jackets | 1.6K | 5.4% | 5 | | Feb 2026 | Life jackets | 1.9K | 5.4% | 4 | | Mar 2026 | Life jackets | 2.9K | 7.4% | 5 | | Apr 2026 | Life jackets | 3.6K | 6.5% | 4 | | May 2026 | Life jackets | 5.4K | 10.8% | 4 | | Jun 2026 | Life jackets | 5.4K | 13% | 5 | | Jul 2026 | Life jackets | 6.6K | 16.1% | 3 | | Aug 2026 | Life jackets | 4.4K | 11% | 5 | | Sep 2026 | Life jackets | 2.9K | 8% | 5 | | Oct 2025 | Buoyancy aid brands | 2K | 33.1% | 1 | | Nov 2025 | Buoyancy aid brands | 2K | 36.2% | 1 | | Dec 2025 | Buoyancy aid brands | 1.6K | 37.6% | 1 | | Jan 2026 | Buoyancy aid brands | 1.6K | 35.2% | 1 | | Feb 2026 | Buoyancy aid brands | 1.9K | 36.4% | 1 | | Mar 2026 | Buoyancy aid brands | 3K | 41.2% | 1 | | Apr 2026 | Buoyancy aid brands | 3.7K | 45.5% | 1 | | May 2026 | Buoyancy aid brands | 5.5K | 53.7% | 1 | | Jun 2026 | Buoyancy aid brands | 5.5K | 51.8% | 1 | | Jul 2026 | Buoyancy aid brands | 6.7K | 55.5% | 1 | | Aug 2026 | Buoyancy aid brands | 4.5K | 47.2% | 1 | | Sep 2026 | Buoyancy aid brands | 3K | 42.2% | 1 | ## How are Astral’s branded searches counted? Brandwave collects information about searches that people make online using Astral’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “astral buoyancy aid” - “astral pfd” ## Which life jackets compete with Astral? - [Stearns](/demand/global-en/brands/stearns) - [Mustang](/demand/global-en/brands/mustang): Head-to-head: /demand/global-en/compare/astral-designs-vs-mustang - [NRS](/demand/global-en/brands/nrs): Head-to-head: /demand/global-en/compare/astral-designs-vs-nrs - [Onyx](/demand/global-en/brands/onyx): Head-to-head: /demand/global-en/compare/astral-designs-vs-onyx - [Crewsaver](/demand/global-en/brands/crewsaver): Head-to-head: /demand/global-en/compare/astral-designs-vs-crewsaver - [Stohlquist](/demand/global-en/brands/stohlquist): Head-to-head: /demand/global-en/compare/astral-designs-vs-stohlquist - [Baltic](/demand/global-en/brands/baltic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Astral: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/astral-designs This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/astral-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.