--- title: "Asmodee: search popularity and Share of Search worldwide" description: "Asmodee publishes board games. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/asmodee" publisher: "Brandwave" --- # Asmodee: search popularity and Share of Search worldwide Asmodee publishes board games. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Asmodee - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among board game brands**: 3.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Board game brands | 4 | 3.3% | 74K | | Board game publishers | 4 | 13.3% | 74K | - [Board game brands](/demand/global-en/categories/board-game-brands) - [Board game publishers](/demand/global-en/categories/board-game-publishers) ## How has branded search demand for Asmodee changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Asmodee worldwide held steady at 74K. - Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide increased from 2.8% to 3.3%. - Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide peaked at 3.3% in May 2026 and was lowest at 2.3% in December 2025. - Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game publishers worldwide peaked at 14.1% in November 2025 and was lowest at 11.4% in December 2025. ## How did search popularity change for board game brands worldwide in August 2026? - In August 2026, Ravensburger gained estimated Share of Search among board game brands worldwide, from 4.9% to 6%. - In August 2026, Barbie gained estimated Share of Search among board game brands worldwide, from 80.9% to 81.6%. - In August 2026, Hasbro lost estimated Share of Search among board game brands worldwide, from 10.9% to 9%. - Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. ## How did search popularity change for board game publishers worldwide in August 2026? - In August 2026, Ravensburger gained estimated Share of Search among board game publishers worldwide, from 18.9% to 24.2%. - In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%. - In August 2026, Asmodee gained estimated Share of Search among board game publishers worldwide, from 12.7% to 13.3%. - In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%. - In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%. - Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Board game brands | 74K | 2.8% | 4 | | Nov 2025 | Board game brands | 90.5K | 3.3% | 4 | | Dec 2025 | Board game brands | 74K | 2.3% | 4 | | Jan 2026 | Board game brands | 74K | 2.8% | 4 | | Feb 2026 | Board game brands | 60.5K | 2.7% | 4 | | Mar 2026 | Board game brands | 74K | 2.8% | 4 | | Apr 2026 | Board game brands | 74K | 2.8% | 4 | | May 2026 | Board game brands | 74K | 3.3% | 4 | | Jun 2026 | Board game brands | 60.5K | 2.7% | 4 | | Jul 2026 | Board game brands | 74K | 3.3% | 4 | | Aug 2026 | Board game brands | 74K | 3.3% | 4 | | Sep 2026 | Board game brands | — | — | — | | Oct 2025 | Board game publishers | 74K | 13.1% | 4 | | Nov 2025 | Board game publishers | 90.5K | 14.1% | 4 | | Dec 2025 | Board game publishers | 74K | 11.4% | 4 | | Jan 2026 | Board game publishers | 74K | 12.2% | 4 | | Feb 2026 | Board game publishers | 60.5K | 11.6% | 4 | | Mar 2026 | Board game publishers | 74K | 13.3% | 4 | | Apr 2026 | Board game publishers | 74K | 13.9% | 4 | | May 2026 | Board game publishers | 74K | 13.8% | 4 | | Jun 2026 | Board game publishers | 60.5K | 12.3% | 4 | | Jul 2026 | Board game publishers | 74K | 12.7% | 4 | | Aug 2026 | Board game publishers | 74K | 13.3% | 4 | | Sep 2026 | Board game publishers | — | — | — | ## How is Asmodee measured? Brandwave collects information about searches that people make online using Asmodee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “asmodee” ## Which board game brands compete with Asmodee? - [Barbie](/demand/global-en/brands/barbie): Head-to-head: /demand/global-en/compare/asmodee-vs-barbie - [Hasbro](/demand/global-en/brands/hasbro): Head-to-head: /demand/global-en/compare/asmodee-vs-hasbro - [Ravensburger](/demand/global-en/brands/ravensburger): Head-to-head: /demand/global-en/compare/asmodee-vs-ravensburger - [Z-Man Games](/demand/global-en/brands/z-man-games): Head-to-head: /demand/global-en/compare/asmodee-vs-z-man-games ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Asmodee: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/asmodee This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/asmodee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.