---
title: "Ashaway: search popularity and Share of Search worldwide"
description: "Ashaway makes badminton and squash strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/ashaway"
publisher: "Brandwave"
---

# Ashaway: search popularity and Share of Search worldwide

Ashaway makes badminton and squash strings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ashaway
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among badminton shuttles**: 0.33%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Badminton shuttles | 6 | 0.33% | 3.6K |

- [Badminton shuttles](/demand/global-en/categories/badminton-shuttles)

## How has branded search demand for Ashaway changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ashaway worldwide fell from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Ashaway’s estimated Share of Search among badminton shuttles worldwide held steady, from 0.43% to 0.33%.

## How did search popularity change for badminton shuttles worldwide in August 2026?

- In August 2026, Carlton overtook Yonex to take the highest estimated Share of Search among badminton shuttles worldwide, at 33.7%.
- In August 2026, Yonex lost estimated Share of Search among badminton shuttles worldwide, from 36.1% to 33.7%.
- In August 2026, Li-Ning lost estimated Share of Search among badminton shuttles worldwide, from 19.7% to 18.4%.
- In August 2026, Babolat lost estimated Share of Search among badminton shuttles worldwide, from 13.2% to 12.4%.
- Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Ashaway worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Badminton shuttles | 4.4K | 0.43% | 6 |
| Nov 2025 | Badminton shuttles | 4.4K | 0.46% | 6 |
| Dec 2025 | Badminton shuttles | 4.4K | 0.43% | 6 |
| Jan 2026 | Badminton shuttles | 4.4K | 0.44% | 6 |
| Feb 2026 | Badminton shuttles | 3.6K | 0.36% | 6 |
| Mar 2026 | Badminton shuttles | 3.6K | 0.35% | 6 |
| Apr 2026 | Badminton shuttles | 3.6K | 0.35% | 6 |
| May 2026 | Badminton shuttles | 3.6K | 0.35% | 6 |
| Jun 2026 | Badminton shuttles | 3.6K | 0.24% | 6 |
| Jul 2026 | Badminton shuttles | 3.6K | 0.35% | 6 |
| Aug 2026 | Badminton shuttles | 3.6K | 0.33% | 6 |
| Sep 2026 | Badminton shuttles | — | — | — |

## How is Ashaway measured?

Brandwave collects information about searches that people make online using Ashaway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ashaway”

## Which badminton shuttles compete with Ashaway?

- [Carlton](/demand/global-en/brands/carlton): Head-to-head: /demand/global-en/compare/ashaway-vs-carlton
- [Yonex](/demand/global-en/brands/yonex): Head-to-head: /demand/global-en/compare/ashaway-vs-yonex
- [Li-Ning](/demand/global-en/brands/li-ning): Head-to-head: /demand/global-en/compare/ashaway-vs-li-ning
- [Babolat](/demand/global-en/brands/babolat): Head-to-head: /demand/global-en/compare/ashaway-vs-babolat
- [Victor](/demand/global-en/brands/victor-badminton): Head-to-head: /demand/global-en/compare/ashaway-vs-victor-badminton

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ashaway: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ashaway

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ashaway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.