--- title: "Aroma: search popularity worldwide" description: "Aroma is a rice cooker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/aroma" publisher: "Brandwave" --- # Aroma: search popularity worldwide Aroma is a rice cooker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Aroma - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among rice cooker brands**: 9.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rice cooker brands | 4 | 9.8% | 49.5K | - [Rice cooker brands](/demand/global-en/categories/rice-cooker-brands) ## Top rice cooker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aroma appeared in all five answers. Aroma is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zojirushi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Aroma | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tiger | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Cuckoo | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rice cooker brands - Asked ChatGPT "Which rice cooker brand should I buy?": 1. Zojirushi, 2. Tiger, 3. Aroma, 4. Cuckoo - Asked ChatGPT "What are the best rice cooker brands?": 1. Zojirushi, 2. Tiger, 3. Cuckoo, 4. Aroma - Asked ChatGPT "What's the best rice cooker brand for easy rice cooking?": 1. Zojirushi, 2. Aroma, 3. Tiger, 4. Cuckoo - Searched Google, AI Overview "best rice cooker": 1. Zojirushi, 2. Aroma, 3. Cuckoo - Searched Google, AI Overview "electric rice cooker": 1. Aroma, 2. Zojirushi Not named in any answer: Russell Hobbs and Philips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Aroma changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Aroma worldwide held steady at 49.5K. - Across the 12 months ending September 2026, Aroma’s share of searches among rice cooker brands worldwide increased from 8.6% to 9.8%. - Across the 12 months ending September 2026, Aroma’s share of searches among rice cooker brands worldwide peaked at 18.9% in June 2026 and was lowest at 6.8% in November 2025. ## How did search popularity change for rice cooker brands worldwide in September 2026? - In September 2026, Cuckoo overtook Aroma to rank 3rd among rice cooker brands worldwide, with 12% of the searches. - In September 2026, Russell Hobbs gained share of searches among rice cooker brands worldwide, from 22.3% to 27.5%. - In September 2026, Tiger gained share of searches among rice cooker brands worldwide, from 8.1% to 8.9%. - In September 2026, Aroma lost share of searches among rice cooker brands worldwide, from 14.6% to 9.8%. - In September 2026, Zojirushi lost share of searches among rice cooker brands worldwide, from 43.4% to 39.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rice cooker brands | 49.5K | 8.6% | 4 | | Nov 2025 | Rice cooker brands | 49.5K | 6.8% | 4 | | Dec 2025 | Rice cooker brands | 60.5K | 7.1% | 4 | | Jan 2026 | Rice cooker brands | 74K | 8.9% | 3 | | Feb 2026 | Rice cooker brands | 74K | 12.2% | 3 | | Mar 2026 | Rice cooker brands | 60.5K | 9.3% | 3 | | Apr 2026 | Rice cooker brands | 49.5K | 8.6% | 4 | | May 2026 | Rice cooker brands | 90.5K | 14.6% | 3 | | Jun 2026 | Rice cooker brands | 110K | 18.9% | 3 | | Jul 2026 | Rice cooker brands | 60.5K | 11.3% | 3 | | Aug 2026 | Rice cooker brands | 90.5K | 14.6% | 3 | | Sep 2026 | Rice cooker brands | 49.5K | 9.8% | 4 | ## How are Aroma’s branded searches counted? Brandwave collects information about searches that people make online using Aroma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aroma rice cooker” ## Which rice cooker brands compete with Aroma? - [Zojirushi](/demand/global-en/brands/zojirushi): Head-to-head: /demand/global-en/compare/aroma-vs-zojirushi - [Russell Hobbs](/demand/global-en/brands/russell-hobbs): Head-to-head: /demand/global-en/compare/aroma-vs-russell-hobbs - [Cuckoo](/demand/global-en/brands/cuckoo): Head-to-head: /demand/global-en/compare/aroma-vs-cuckoo - [Tiger](/demand/global-en/brands/tiger-corporation): Head-to-head: /demand/global-en/compare/aroma-vs-tiger-corporation - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/aroma-vs-philips ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Aroma: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/aroma This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/aroma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.