---
title: "Armstrong Fluid Technology: search popularity worldwide"
description: "Armstrong Fluid Technology makes pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/armstrong-fluid"
publisher: "Brandwave"
---

# Armstrong Fluid Technology: search popularity worldwide

Armstrong Fluid Technology makes pumps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Armstrong Fluid Technology
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fire pump brands**: 14.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fire pump brands | 3 | 14.2% | 10.2K |

- [Fire pump brands](/demand/global-en/categories/fire-pump-brands)

## Top fire pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Armstrong Fluid Technology was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Armstrong Fluid Technology is the fourth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aurora | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Peerless Pump | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Patterson Pump | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Armstrong Fluid Technology | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Clarke | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tohatsu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Davey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about fire pump brands

- Asked ChatGPT "Which fire pump brand should I buy?": 1. Aurora, 2. Peerless Pump, 3. Armstrong Fluid Technology, 4. Patterson Pump
- Asked ChatGPT "What are the best fire pump brands?": 1. Patterson Pump, 2. Peerless Pump, 3. Aurora, 4. Armstrong Fluid Technology
- Asked ChatGPT "What's the best fire pump brand for a building?": 1. Aurora, 2. Peerless Pump, 3. Patterson Pump, 4. Armstrong Fluid Technology
- Searched Google, AI Overview "fire pump system": named none of the brands we track

Not named in any answer: Clarke, Tohatsu and Davey.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How has branded search demand for Armstrong Fluid Technology changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Armstrong Fluid Technology worldwide fell from 10.8K to 10.2K.
- Across the 12 months ending September 2026, Armstrong Fluid Technology’s share of searches among fire pump brands worldwide decreased from 14.7% to 14.2%.
- Across the 12 months ending September 2026, Armstrong Fluid Technology’s share of searches among fire pump brands worldwide peaked at 17.3% in February 2026 and was lowest at 11.2% in May 2026.

## How did search popularity change for fire pump brands worldwide in September 2026?

- In September 2026, Clarke gained share of searches among fire pump brands worldwide, from 41.4% to 46.2%.
- In September 2026, Davey gained share of searches among fire pump brands worldwide, from 4.5% to 6.1%.
- In September 2026, Armstrong Fluid Technology gained share of searches among fire pump brands worldwide, from 12.8% to 14.2%.
- In September 2026, Tohatsu lost share of searches among fire pump brands worldwide, from 33.9% to 25.2%.
- Estimated monthly branded searches for Patterson Pump worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Peerless Pump worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fire pump brands | 10.8K | 14.7% | 3 |
| Nov 2025 | Fire pump brands | 9.8K | 14.4% | 3 |
| Dec 2025 | Fire pump brands | 8.8K | 13.2% | 3 |
| Jan 2026 | Fire pump brands | 9.8K | 14% | 3 |
| Feb 2026 | Fire pump brands | 11K | 17.3% | 3 |
| Mar 2026 | Fire pump brands | 11K | 15.1% | 3 |
| Apr 2026 | Fire pump brands | 11K | 15.2% | 3 |
| May 2026 | Fire pump brands | 10.2K | 11.2% | 3 |
| Jun 2026 | Fire pump brands | 11K | 14.5% | 3 |
| Jul 2026 | Fire pump brands | 10.2K | 14.8% | 3 |
| Aug 2026 | Fire pump brands | 10.2K | 12.8% | 3 |
| Sep 2026 | Fire pump brands | 10.2K | 14.2% | 3 |

## How are Armstrong Fluid Technology’s branded searches counted?

Brandwave collects information about searches that people make online using Armstrong Fluid Technology’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “armstrong fluid technology”
- “armstrong pumps”

## Which fire pump brands compete with Armstrong Fluid Technology?

- [Clarke](/demand/global-en/brands/clarke): Head-to-head: /demand/global-en/compare/armstrong-fluid-vs-clarke
- [Tohatsu](/demand/global-en/brands/tohatsu): Head-to-head: /demand/global-en/compare/armstrong-fluid-vs-tohatsu
- [Davey](/demand/global-en/brands/davey): Head-to-head: /demand/global-en/compare/armstrong-fluid-vs-davey
- [Peerless Pump](/demand/global-en/brands/peerless-pump): Head-to-head: /demand/global-en/compare/armstrong-fluid-vs-peerless-pump
- [Patterson Pump](/demand/global-en/brands/patterson-pump): Head-to-head: /demand/global-en/compare/armstrong-fluid-vs-patterson-pump
- [Aurora](/demand/global-en/brands/aurora-pump)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Armstrong Fluid Technology: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/armstrong-fluid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/armstrong-fluid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
