--- title: "Arm and Hammer: search popularity and Share of Search worldwide" description: "Arm and Hammer is a household products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/arm-and-hammer" publisher: "Brandwave" --- # Arm and Hammer: search popularity and Share of Search worldwide Arm and Hammer is a household products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Arm and Hammer - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among toothpaste brands**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Toothpaste brands | 5 | 2.4% | 40.5K | | Pet toothbrushes | 2 | 23.7% | 40.5K | - [Toothpaste brands](/demand/global-en/categories/toothpaste-brands) - [Pet toothbrushes](/demand/global-en/categories/pet-toothbrushes) ## How has branded search demand for Arm and Hammer changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Arm and Hammer worldwide held steady at 40.5K. - Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among toothpaste brands worldwide peaked at 2.7% in April 2026 and was lowest at 1.6% in November 2025. - Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among pet toothbrushes worldwide increased from 23.1% to 23.7%. - Across the 11 months ending August 2026, Arm and Hammer’s estimated Share of Search among pet toothbrushes worldwide peaked at 23.7% in April 2026 and was lowest at 18.7% in January 2026. ## How did search popularity change for toothpaste brands worldwide in August 2026? - In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%. - In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%. ## How did search popularity change for pet toothbrushes worldwide in August 2026? - Estimated monthly branded searches for TropiClean worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Nylabone worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toothpaste brands | 40.5K | 2.3% | 5 | | Nov 2025 | Toothpaste brands | 33.1K | 1.6% | 5 | | Dec 2025 | Toothpaste brands | 33.1K | 1.8% | 5 | | Jan 2026 | Toothpaste brands | 33.1K | 1.9% | 5 | | Feb 2026 | Toothpaste brands | 33.1K | 2.2% | 5 | | Mar 2026 | Toothpaste brands | 40.5K | 2.5% | 5 | | Apr 2026 | Toothpaste brands | 40.5K | 2.7% | 5 | | May 2026 | Toothpaste brands | 40.5K | 2.7% | 5 | | Jun 2026 | Toothpaste brands | 40.5K | 2.6% | 5 | | Jul 2026 | Toothpaste brands | 40.5K | 2.6% | 5 | | Aug 2026 | Toothpaste brands | 40.5K | 2.4% | 5 | | Sep 2026 | Toothpaste brands | — | — | — | | Oct 2025 | Pet toothbrushes | 40.5K | 23.1% | 2 | | Nov 2025 | Pet toothbrushes | 33.1K | 19.8% | 2 | | Dec 2025 | Pet toothbrushes | 33.1K | 21% | 3 | | Jan 2026 | Pet toothbrushes | 33.1K | 18.7% | 3 | | Feb 2026 | Pet toothbrushes | 33.1K | 22.9% | 2 | | Mar 2026 | Pet toothbrushes | 40.5K | 22.9% | 2 | | Apr 2026 | Pet toothbrushes | 40.5K | 23.7% | 2 | | May 2026 | Pet toothbrushes | 40.5K | 23.7% | 2 | | Jun 2026 | Pet toothbrushes | 40.5K | 23.7% | 2 | | Jul 2026 | Pet toothbrushes | 40.5K | 23.7% | 2 | | Aug 2026 | Pet toothbrushes | 40.5K | 23.7% | 2 | | Sep 2026 | Pet toothbrushes | — | — | — | ## How is Arm and Hammer measured? Brandwave collects information about searches that people make online using Arm and Hammer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “arm and hammer” ## Which toothpaste brands compete with Arm and Hammer? - [Oral-B](/demand/global-en/brands/oral-b): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-oral-b - [Colgate](/demand/global-en/brands/colgate): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-colgate - [Sensodyne](/demand/global-en/brands/sensodyne): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-sensodyne - [Crest](/demand/global-en/brands/crest-toothpaste): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-crest-toothpaste ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Arm and Hammer: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/arm-and-hammer This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/arm-and-hammer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.