--- title: "Ardell: search popularity worldwide" description: "Ardell makes false eyelashes, lash glue and brow products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ardell" publisher: "Brandwave" --- # Ardell: search popularity worldwide Ardell makes false eyelashes, lash glue and brow products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ardell - **Owned by**: American International Industries - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among false eyelash brands**: 24.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | False eyelash brands | 1 | 24.1% | 22.2K | - [False eyelash brands](/demand/global-en/categories/false-eyelash-brands) ## Top false eyelash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ardell was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ardell is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ardell | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Kiss | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lilly Lashes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Velour | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lashify | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glamnetic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huda Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about false eyelash brands - Asked ChatGPT "Which false eyelash brand should I buy?": 1. Ardell, 2. Kiss, 3. Lilly Lashes - Asked ChatGPT "What are the best false eyelash brands?": 1. Ardell, 2. Kiss, 3. Lilly Lashes, 4. Velour - Asked ChatGPT "What's the best false eyelash brand for natural-looking lashes?": 1. Ardell, 2. Kiss, 3. Velour - Searched Google, AI Overview "lash clusters": 1. Kiss, 2. Lashify - Searched Google, AI Overview "false eyelashes": named none of the brands we track Not named in any answer: Glamnetic and Huda Beauty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Ardell changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ardell worldwide held steady at 22.2K. - Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide increased from 19.5% to 24.1%. - Across the 12 months ending September 2026, Ardell’s share of searches among false eyelash brands worldwide peaked at 26.3% in March 2026 and was lowest at 18.5% in November 2025. - Across the 12 months ending September 2026, Ardell rose from 4th to 1st among false eyelash brands worldwide. ## How did search popularity change for false eyelash brands worldwide in September 2026? - In September 2026, Lilly Lashes overtook Kiss to rank 3rd among false eyelash brands worldwide, with 24.1% of the searches. - In September 2026, Kiss lost share of searches among false eyelash brands worldwide, from 23.7% to 19.6%. - In September 2026, Velour lost share of searches among false eyelash brands worldwide, from 5.8% to 4.8%. - In September 2026, Lashify rose from 3rd to 2nd among false eyelash brands worldwide. - Estimated monthly branded searches for Huda Beauty worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. - Estimated monthly branded searches for Glamnetic worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | False eyelash brands | 22.2K | 19.5% | 4 | | Nov 2025 | False eyelash brands | 22.2K | 18.5% | 4 | | Dec 2025 | False eyelash brands | 22.2K | 18.5% | 4 | | Jan 2026 | False eyelash brands | 22.2K | 21.5% | 2 | | Feb 2026 | False eyelash brands | 18.1K | 19.3% | 3 | | Mar 2026 | False eyelash brands | 27.1K | 26.3% | 1 | | Apr 2026 | False eyelash brands | 27.1K | 26% | 1 | | May 2026 | False eyelash brands | 22.2K | 22.4% | 2 | | Jun 2026 | False eyelash brands | 18.1K | 21.2% | 3 | | Jul 2026 | False eyelash brands | 22.2K | 24.9% | 1 | | Aug 2026 | False eyelash brands | 22.2K | 23.7% | 1 | | Sep 2026 | False eyelash brands | 22.2K | 24.1% | 1 | ## How are Ardell’s branded searches counted? Brandwave collects information about searches that people make online using Ardell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ardell lashes” ## Which false eyelash brands compete with Ardell? - [Lashify](/demand/global-en/brands/lashify): Head-to-head: /demand/global-en/compare/ardell-vs-lashify - [Lilly Lashes](/demand/global-en/brands/lilly-lashes): Head-to-head: /demand/global-en/compare/ardell-vs-lilly-lashes - [Kiss](/demand/global-en/brands/kiss-products): Head-to-head: /demand/global-en/compare/ardell-vs-kiss-products - [Velour](/demand/global-en/brands/velour-lashes): Head-to-head: /demand/global-en/compare/ardell-vs-velour-lashes - [Glamnetic](/demand/global-en/brands/glamnetic): Head-to-head: /demand/global-en/compare/ardell-vs-glamnetic - [Huda Beauty](/demand/global-en/brands/huda-beauty) ## Who owns Ardell? Ardell is owned by American International Industries. Brandwave does not track any other brands owned by American International Industries. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Ardell? Ardell is owned by American International Industries. Brandwave does not track any other brands owned by American International Industries. ## Cite this page Brandwave. "Ardell: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/ardell This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ardell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.