--- title: "Arctic: search popularity worldwide" description: "Arctic is cooling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/arctic" publisher: "Brandwave" --- # Arctic: search popularity worldwide Arctic is cooling brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Arctic - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among pc case fan brands**: 13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pc case fan brands | 2 | 13% | 201K | | Cpu cooler brands | 2 | 13% | 201K | | Thermal paste brands | 2 | 15.6% | 201K | - [Pc case fan brands](/demand/global-en/categories/pc-case-fan-brands) - [Cpu cooler brands](/demand/global-en/categories/cpu-cooler-brands) - [Thermal paste brands](/demand/global-en/categories/thermal-paste-brands) ## How has branded search demand for Arctic changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Arctic worldwide fell from 246K to 201K. - Across the 11 months ending August 2026, Arctic’s estimated Share of Search among pc case fan brands worldwide decreased from 14.8% to 13%. - Across the 11 months ending August 2026, Arctic’s estimated Share of Search among pc case fan brands worldwide peaked at 16.8% in January 2026 and was lowest at 13% in August 2026. - Across the 11 months ending August 2026, Arctic’s estimated Share of Search among cpu cooler brands worldwide decreased from 14.4% to 13%. - Across the 11 months ending August 2026, Arctic’s estimated Share of Search among cpu cooler brands worldwide peaked at 16.5% in January 2026 and was lowest at 12.1% in November 2025. - Across the 11 months ending August 2026, Arctic’s estimated Share of Search among thermal paste brands worldwide decreased from 18.4% to 15.6%. - Across the 11 months ending August 2026, Arctic’s estimated Share of Search among thermal paste brands worldwide peaked at 19.7% in January 2026 and was lowest at 15.6% in June 2026. ## How did search popularity change for pc case fan brands worldwide in August 2026? - In August 2026, be quiet! gained estimated Share of Search among pc case fan brands worldwide, from 7.2% to 8.7%. - In August 2026, Noctua gained estimated Share of Search among pc case fan brands worldwide, from 5.9% to 7.1%. - In August 2026, Cooler Master gained estimated Share of Search among pc case fan brands worldwide, from 4.8% to 5.8%. - In August 2026, Arctic lost estimated Share of Search among pc case fan brands worldwide, from 16% to 13%. - In August 2026, Corsair lost estimated Share of Search among pc case fan brands worldwide, from 55.1% to 54.6%. - Estimated monthly branded searches for Lian Li worldwide fell 15.1% over 11 measured months, from 198K to 168K in August 2026. ## How did search popularity change for cpu cooler brands worldwide in August 2026? - In August 2026, be quiet! gained estimated Share of Search among cpu cooler brands worldwide, from 7.2% to 8.7%. - In August 2026, Noctua gained estimated Share of Search among cpu cooler brands worldwide, from 5.9% to 7.1%. - In August 2026, Cooler Master gained estimated Share of Search among cpu cooler brands worldwide, from 4.8% to 5.8%. - In August 2026, Arctic lost estimated Share of Search among cpu cooler brands worldwide, from 16.1% to 13%. - In August 2026, Corsair lost estimated Share of Search among cpu cooler brands worldwide, from 55.2% to 54.7%. - Estimated monthly branded searches for NZXT worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026. ## How did search popularity change for thermal paste brands worldwide in August 2026? - In August 2026, Noctua gained estimated Share of Search among thermal paste brands worldwide, from 7% to 8.6%. - In August 2026, Cooler Master gained estimated Share of Search among thermal paste brands worldwide, from 5.7% to 7%. - In August 2026, Arctic lost estimated Share of Search among thermal paste brands worldwide, from 19% to 15.6%. - Estimated monthly branded searches for Kryonaut worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pc case fan brands | 246K | 14.8% | 2 | | Nov 2025 | Pc case fan brands | 246K | 13.2% | 2 | | Dec 2025 | Pc case fan brands | 301K | 15.6% | 2 | | Jan 2026 | Pc case fan brands | 368K | 16.8% | 2 | | Feb 2026 | Pc case fan brands | 246K | 16.2% | 2 | | Mar 2026 | Pc case fan brands | 246K | 14.2% | 2 | | Apr 2026 | Pc case fan brands | 201K | 13.6% | 2 | | May 2026 | Pc case fan brands | 246K | 15.7% | 2 | | Jun 2026 | Pc case fan brands | 201K | 13.2% | 2 | | Jul 2026 | Pc case fan brands | 246K | 16% | 2 | | Aug 2026 | Pc case fan brands | 201K | 13% | 2 | | Sep 2026 | Pc case fan brands | — | — | — | | Oct 2025 | Cpu cooler brands | 246K | 14.4% | 2 | | Nov 2025 | Cpu cooler brands | 246K | 12.1% | 3 | | Dec 2025 | Cpu cooler brands | 301K | 14.4% | 3 | | Jan 2026 | Cpu cooler brands | 368K | 16.5% | 2 | | Feb 2026 | Cpu cooler brands | 246K | 15.6% | 2 | | Mar 2026 | Cpu cooler brands | 246K | 13.7% | 2 | | Apr 2026 | Cpu cooler brands | 201K | 13.4% | 2 | | May 2026 | Cpu cooler brands | 246K | 15.6% | 2 | | Jun 2026 | Cpu cooler brands | 201K | 12.9% | 2 | | Jul 2026 | Cpu cooler brands | 246K | 16.1% | 2 | | Aug 2026 | Cpu cooler brands | 201K | 13% | 2 | | Sep 2026 | Cpu cooler brands | — | — | — | | Oct 2025 | Thermal paste brands | 246K | 18.4% | 2 | | Nov 2025 | Thermal paste brands | 246K | 16% | 2 | | Dec 2025 | Thermal paste brands | 301K | 18.8% | 2 | | Jan 2026 | Thermal paste brands | 368K | 19.7% | 2 | | Feb 2026 | Thermal paste brands | 246K | 19.2% | 2 | | Mar 2026 | Thermal paste brands | 246K | 16.4% | 2 | | Apr 2026 | Thermal paste brands | 201K | 15.9% | 2 | | May 2026 | Thermal paste brands | 246K | 18.8% | 2 | | Jun 2026 | Thermal paste brands | 201K | 15.6% | 2 | | Jul 2026 | Thermal paste brands | 246K | 19% | 2 | | Aug 2026 | Thermal paste brands | 201K | 15.6% | 2 | | Sep 2026 | Thermal paste brands | — | — | — | ## How is Arctic measured? Brandwave collects information about searches that people make online using Arctic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “arctic” ## Which pc case fan brands compete with Arctic? - [Corsair](/demand/global-en/brands/corsair): Head-to-head: /demand/global-en/compare/arctic-vs-corsair - [Lian Li](/demand/global-en/brands/lian-li): Head-to-head: /demand/global-en/compare/arctic-vs-lian-li - [be quiet!](/demand/global-en/brands/be-quiet): Head-to-head: /demand/global-en/compare/arctic-vs-be-quiet - [Noctua](/demand/global-en/brands/noctua): Head-to-head: /demand/global-en/compare/arctic-vs-noctua - [Cooler Master](/demand/global-en/brands/cooler-master): Head-to-head: /demand/global-en/compare/arctic-vs-cooler-master ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Arctic: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/arctic This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/arctic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.