---
title: "ARB: search popularity worldwide"
description: "ARB makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/arb"
publisher: "Brandwave"
---

# ARB: search popularity worldwide

ARB makes 4x4 and vehicle accessories sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ARB
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among portable fridges**: 1.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Portable fridges | 5 | 1.2% | 2.4K |

- [Portable fridges](/demand/global-en/categories/portable-fridges)

## How has branded search demand for ARB changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ARB worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, ARB’s estimated Share of Search among portable fridges worldwide peaked at 2.1% in November 2025 and was lowest at 1% in July 2026.
- Across the 11 months ending August 2026, ARB fell from 4th to 5th among portable fridges worldwide.

## How did search popularity change for portable fridges worldwide in August 2026?

- Estimated monthly branded searches for BougeRV worldwide rose 173.6% over 11 measured months, from 14.8K to 40.5K in August 2026.
- Estimated monthly branded searches for Alpicool worldwide rose 127.6% over 11 measured months, from 2.9K to 6.6K in August 2026.
- Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
- Estimated monthly branded searches for ARB worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Portable fridges | 2.9K | 1.7% | 4 |
| Nov 2025 | Portable fridges | 3.6K | 2.1% | 3 |
| Dec 2025 | Portable fridges | 2.4K | 1.3% | 5 |
| Jan 2026 | Portable fridges | 2.9K | 1.7% | 4 |
| Feb 2026 | Portable fridges | 2.9K | 2% | 4 |
| Mar 2026 | Portable fridges | 2.9K | 1.7% | 4 |
| Apr 2026 | Portable fridges | 2.4K | 1.3% | 5 |
| May 2026 | Portable fridges | 2.9K | 1.5% | 5 |
| Jun 2026 | Portable fridges | 2.4K | 1% | 5 |
| Jul 2026 | Portable fridges | 2.4K | 1% | 5 |
| Aug 2026 | Portable fridges | 2.4K | 1.2% | 5 |
| Sep 2026 | Portable fridges | — | — | — |

## How is ARB measured?

Brandwave collects information about searches that people make online using ARB’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “arb 4x4”

## Which portable fridges compete with ARB?

- [Brass Monkey](/demand/global-en/brands/brass-monkey): Head-to-head: /demand/global-en/compare/arb-vs-brass-monkey
- [BougeRV](/demand/global-en/brands/bougerv): Head-to-head: /demand/global-en/compare/arb-vs-bougerv
- [Alpicool](/demand/global-en/brands/alpicool): Head-to-head: /demand/global-en/compare/alpicool-vs-arb
- [Dometic](/demand/global-en/brands/dometic): Head-to-head: /demand/global-en/compare/arb-vs-dometic
- [Engel](/demand/global-en/brands/engel): Head-to-head: /demand/global-en/compare/arb-vs-engel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ARB: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/arb

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/arb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.